'Branding'

How to engage the Chinese travellers of tomorrow

Viewpoints

How to engage the Chinese travellers of tomorrow

Will Zhuang, Chinese ambassador for VisitYork and VisitLeeds, on how brands are re-imagining British culture for a new generation of Chinese touris...
Food : Travel : Tourism
How fintech can speak to Generation X and beyond

Viewpoints

How fintech can speak to Generation X and beyond

Clare Gambardella, chief customer officer at Zopa, on using design to ensure longevity in a fast-paced sector and improve financial wellness for all.
Finance : Banking : Transparency
Meal kits can be a green alternative to groceries

Big Ideas

Meal kits can be a green alternative to groceries

From slashing waste to sourcing ingredients sustainably, these meal kit companies are repositioning themselves as a solution for eco-conscious shop...
Food : Drink : Meal Kits
Is retailtainment the future of e-commerce?

Viewpoints

Is retailtainment the future of e-commerce?

NTWRK is shaking up retail with its pop culture-powered video commerce app. Its CEO, Aaron Levant, discusses why hyper-urgency is the future of sho...
Retail : E-commerce : Media
Bullying Backlash

Micro Trends

Bullying Backlash

With cyberbullying becoming an epidemic, brands are empowering young people to use their online presence to reclaim so-called flaws and ...
Youth : Beauty : Fashion
These concepts reveal the Future of Convenience

Big Ideas

These concepts reveal the Future of Convenience

In the future we will expect seamless and personalised service to be the default customer experience. What products and systems will enable brands ...
New Consumer Experience : Retail : Service
Digital Citizens

Micro Trends

Digital Citizens

At a time of great political turmoil, new digital tools are changing the nature of citizenship.
Democracy : Digital Citizenship : Politics
Noto

Design Directions

Noto

The Noto Project is a collaboration between Google and Monotype that combines 800 languages in one type family.
New Bricolage Living : Google : Typography
Airbnb Backlash

Micro Trends

Airbnb Backlash

The peer-to-peer home rental service's growth is causing friction with both local communities and the hotel industry.
Airbnb : The Sharing Economy : Hospitality
Jawbone collaborates with men’s skincare brand on product launch

Big Ideas

Jawbone collaborates with men’s skincare brand on product launch

Consumer technology and wearable devices brand Jawbone has teamed up with men’s skincare brand Lab Series for the launch of its new product, Age Re...
Jawbone : LAB Series : Digital Beauty
Virtual Browsing

Micro Trends

Virtual Browsing

Traditionally, online shopping has meant speed and convenience, but online stores are borrowing the experiential elements of physical retail, ...
Kenzo : Online : Experience
Flat Age Design

Micro Trends

Flat Age Design

Limitations on strength, sight and agility don’t need to take the beauty out of life.
OXO : Sam Farber : Our Roots
Muslim consumer market

Markets

Muslim consumer market

The global Muslim population – which comprises 1.6bn people, according to the Pew Research Center – is enjoying greater wealth than ever before.
Pew Research Center : Middle East : South East Asia
Oil boom

Micro Trends

Oil boom

Oily skin and oily hair are bad, so putting oil on your skin and your hair is bad – right? Wrong, according to the biggest names in beauty and an i...
Google : Trevor Sorbie : Olay
UK drinks consumers cherish experience

Big Ideas

UK drinks consumers cherish experience

UK drinks consumers cherish experience
Recession : UK Drinks Market : Off Trade
SXSW- The rise of interest networks

Big Ideas

SXSW- The rise of interest networks

Will these location-based interest apps take off? Margaret Ryan, a San Francisco-based marketing consultant, is not convinced. ‘One of the challeng...
Twitter : Highlight : Glancee
Conviviality Culture

Macro Trends

Conviviality Culture

People are realising that the most exciting thing they can do is not online, updating their social network page. It is offline, experiencing the un...
Convivial : Community : Live
Six Luxury Brands Building Loyalty with NFTs

Big Ideas

Six Luxury Brands Building Loyalty with NFTs

Non-fungible tokens (NFTs) are catching their second wind, as fashion and luxury brands start to harness digital tokens as tools to build brand loy...
Luxury : Fashion : NFTs
Futures 100 Innovators: August

Futures 100

Futures 100 Innovators: August

The eighth instalment of our Futures 100 Innovators spotlights a new generation of beauty manufacturers, African alcohol producers and circular jew...
Futures 100 Innovators : F100 : Health And Wellness
The New Value Economy

Macro Trends

The New Value Economy

Ownership is receding as an ideal and a way to mark value. We share, rent and borrow products now, creating new systems of value and worth in the...
Collaborative Economy : Conspicuous Access : Reputation
Curated Clutter

Micro Trends

Curated Clutter

Culture is experiencing a move from clean to cluttered, but this consumer shift is not just about aesthetics.
Fashion : Pop Culture : Marketing
Better Bikercore

Micro Trends

Better Bikercore

If happiness is a long bike ride with a good destination, these fashion innovators are cycling straight towards sustainability, style and inclusivity.
Fashion : Sports & Leisure : Sustainability
The future of hospitality lies in nurturing local talent

Viewpoints

The future of hospitality lies in nurturing local talent

Harsha L’Acqua, the founder of hospitality training venture Saira Hospitality, explores how the sector is nurturing the next generation of talent.
Travel : Travel And Hospitality : Tourism
The State of Luxury Fashion: Italy

Markets

The State of Luxury Fashion: Italy

Italy’s luxury fashion sector is fostering a more collaborative, inclusive and transparent future as it recovers from the impact of Covid-19 and ec...
Luxury : Fashion : Supply Chain
Asia’s Alternative Protein Market

Markets

Asia’s Alternative Protein Market

Alongside health concerns and a curiosity for new tastes, innovation in Asia’s alternative protein market is being steered by product localisation ...
Food : Health And Wellness : Technology
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