USA for today: New flash sale site has it made

Colorado – A new flash sale site called Made Collection is encouraging people to buy American products by only stocking items made in the US.

The store is curated in theme-based collections, and each product includes details of how many workers will be supported if you buy it. The site also shows how much it would benefit the US economy. A tally is kept on each shopper’s positive impact on the economy in a Boom Score.

This is a compelling way for an online store to align its offer with its values. In doing so it attracts a following not just of a customer base,but of a community. For more on how brands are adapting business and marketing models to align themselves with a cause, read our Brandstanding microtrend.