'gaming'

Manchester City brings grassroots spirit to kit launch

Daily Signals

Manchester City brings grassroots spirit to kit launch

Manchester City Football Club has marked the launch of its 2025/2026 home kit with a short film that playfully blends football fandom, nostalgia an...
Sports : Design : Creative
New media services could end format wars

Big Ideas

New media services could end format wars

New media services could end format wars
Transmedia : Cross-platform : Hulu
Social networking site for children launched

Big Ideas

Social networking site for children launched

Social networking site for children launched
Social Networking : Facebook : Togetherville
Making child’s play out of social media

Big Ideas

Making child’s play out of social media

Making child’s play out of social media
Boaki : Social Media : Habbo Hotel
Asahi Super Dry spotlights style and culture in campaign for Women’s Rugby World Cup

Daily Signals

Asahi Super Dry spotlights style and culture in campaign for Women’s Rugby World Cup

Asahi Super Dry has launched a bold new campaign film starring English rugby union player Ellie Kildunne, spotlighting the confidence, creativity a...
Sports : Food And Drink : Advertising
Stat: Adults are driving toy sales in the US

Daily Signals

Stat: Adults are driving toy sales in the US

An unexpected consumer group is driving growth in the US toy market: grown-ups.
Youth : Retail : Society
Olympic ambitions

Daily Signals

Olympic ambitions

Global – The teen stars of this year’s Winter Youth Olympic Games face their inner demons in Samsung’s latest campaign.
Samsung : Teen : Gen Viz
Stat: March Madness ad sales for women’s basketball tournament surge

Daily Signals

Stat: March Madness ad sales for women’s basketball tournament surge

Landing an advertising spot during the Women’s March Madness basketball tournament is more competitive than ever.
Sports & Leisure : Advertising & Branding : Finance
Stat: Paris Olympics go viral as TikTok content surges

Daily Signals

Stat: Paris Olympics go viral as TikTok content surges

The Paris Olympics ignited a surge of activity on TikTok, with more than 1.3m posts about the Games, a staggering 1,828% increase from Tokyo 2020.
Sport : Media : Pop Culture
Stat: Sports’ future is hand-held due to Gen Z’s consumption habits

Daily Signals

Stat: Sports’ future is hand-held due to Gen Z’s consumption habits

A new study from OnePoll commissioned by Vizrt on Gen Z as sports fans shows that the young generation are engaging with sport content in new ways.
Sports : Sport : Social Media Communities
These Argos billboards will display IRL and in the metaverse

Daily Signals

These Argos billboards will display IRL and in the metaverse

UK – Argos is launching cross-platform advertisements, with billboards showing simultaneously in the metaverse and on roadside screens in the real ...
Advertising & Branding : Retail : Media & Entertainment
Another world

Daily Signals

Another world

Global – Ikea has teamed up with animation studio Dreamworks to promote its new range of toys and games.
Ikea : Dreamworks : Lattjo
Cracking idea: Product launch lays eggs around town

Daily Signals

Cracking idea: Product launch lays eggs around town

Cracking idea: Product launch lays eggs around town
Egg : Easter : Sony PS3
Lululemon taps into civic fandom with Lewis Hamilton partnership

Daily Signals

Lululemon taps into civic fandom with Lewis Hamilton partnership

Lululemon has unveiled Formula 1 champion Lewis Hamilton as its latest global brand ambassador, marking a strategic evolution in the brand’s approa...
Fashion : Sports : Social Impact
SoulCycle makes move into fashion-first retail

Daily Signals

SoulCycle makes move into fashion-first retail

SoulCycle is ramping up its retail ambitions, with the aim to grow apparel into 15–20% of its business and potentially open stand-alone fashion-foc...
Fitness : Fashion : Retail
Stat: Craftsmanship powers France’s economy beyond luxury

Daily Signals

Stat: Craftsmanship powers France’s economy beyond luxury

France’s specialist craftsmanship sector is lucrative – generating £56.3bn ($71.5bn, €68bn) in revenues annually, according to a study by the Insti...
Luxury : Fashion : Design
Heinz and Kappa honour Italy’s game day sandwich-makers

Daily Signals

Heinz and Kappa honour Italy’s game day sandwich-makers

In collaboration with sportswear brand Kappa, Heinz has launched a football kit celebrating the unsung heroes of game days – Italy’s sandwich-maker...
Advertising & Branding : Food : Sports & Leisure
Peloton enters the world of gamified fitness

Daily Signals

Peloton enters the world of gamified fitness

Combining animation, music and interactivity with an engaging workout, Peloton Lanebreak is the cult company's first foray into gamified fitness.
Sports & Leisure : Society : Technology
This phygital food festival gamifies happy hour

Daily Signals

This phygital food festival gamifies happy hour

Alcohol brand Tiger Beer’s month-long food fiesta is an immersive online experience that aims to digitise street food for the Covid-19 consumer.
Food : Drink : Technology
The Big Idea: South Korea’s Youthquake

Daily Signals

The Big Idea: South Korea’s Youthquake

Growing up in a patriarchal society dominated by tradition, South Korea’s youth population made steps towards a more secure future in 2018.
Youth : Beauty : Finance
Hostile takeover: Mobile game where runners dominate the streets

Daily Signals

Hostile takeover: Mobile game where runners dominate the streets

London – Developer PAN Studio is launching Run An Empire, a mobile game where you can claim local territory by running, jogging or walking.
PAN Studio : Run An Empire : Awakening Tech
Online Escapism

Micro Trends

Online Escapism

Digital experiences are taking on dream-like qualities and even mimicking drug-fuelled highs.
Awakening Tech : Game As Art : Game Imitates Art
MAD//Fest 2025: Culture, collaborations and creating a new identity for women’s football

Daily Signals

MAD//Fest 2025: Culture, collaborations and creating a new identity for women’s football

On day two of MAD//Fest 2025, Ruth Hooper, chief marketing officer at the Women’s Super League (WSL), set out a vision for reshaping the visual ide...
Global Events : Advertising & Marketing : Football
This fitness bike rewards exercise with crypto

Daily Signals

This fitness bike rewards exercise with crypto

Healthcare company Cardio is responding to the rise in gaming and digital currencies with the launch of Metabike.
Health & Wellness : Technology : Sports & Leisure
Money Market: Gen Alpha

Markets

Money Market: Gen Alpha

With Generation Alpha largely viewing money as a digital concept, brands’ financial education is moving into playful, digital and socially consciou...
Youth : Society : FinTech
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