'gaming'

Hasbro launches a gamified hotel experience

News

Hasbro launches a gamified hotel experience

At the Trivial Pursuit Hotel, guests can pay for their stay using their general knowledge.
Travel : Hospitality : Experience 2020
Microsoft's Kinect breaks world sales record

Big Ideas

Microsoft's Kinect breaks world sales record

Microsoft’s Kinect breaks world sales record
Iphone : Device : Apple
New Sport Heroes

Micro Trends

New Sport Heroes

Brands are celebrating the real aspect of sports, showing why it is not the winning but the taking part that counts.
Wieden + Kennedy Portland : Advertising : Marketing
Luxury Sports Fan Market

Markets

Luxury Sports Fan Market

Long overlooked by the luxury market, premium brands are slowly recognising that there is a significant minority of wealthy mainstream sports fans.
Sport : Luxury : Travel
Stat: Adults are driving toy sales in the US

News

Stat: Adults are driving toy sales in the US

An unexpected consumer group is driving growth in the US toy market: grown-ups.
Youth : Retail : Society
Olympic ambitions

News

Olympic ambitions

Global – The teen stars of this year’s Winter Youth Olympic Games face their inner demons in Samsung’s latest campaign.
Samsung : Teen : Gen Viz
Stat: Paris Olympics go viral as TikTok content surges

News

Stat: Paris Olympics go viral as TikTok content surges

The Paris Olympics ignited a surge of activity on TikTok, with more than 1.3m posts about the Games, a staggering 1,828% increase from Tokyo 2020.
Sport : Media : Pop Culture
Stat: Sports’ future is hand-held due to Gen Z’s consumption habits

News

Stat: Sports’ future is hand-held due to Gen Z’s consumption habits

A new study from OnePoll commissioned by Vizrt on Gen Z as sports fans shows that the young generation are engaging with sport content in new ways.
Sports : Sport : Social Media Communities
These Argos billboards will display IRL and in the metaverse

News

These Argos billboards will display IRL and in the metaverse

UK – Argos is launching cross-platform advertisements, with billboards showing simultaneously in the metaverse and on roadside screens in the real ...
Advertising & Branding : Retail : Media & Entertainment
Another world

News

Another world

Global – Ikea has teamed up with animation studio Dreamworks to promote its new range of toys and games.
Ikea : Dreamworks : Lattjo
New media services could end format wars

Big Ideas

New media services could end format wars

New media services could end format wars
Transmedia : Cross-platform : Hulu
Social networking site for children launched

Big Ideas

Social networking site for children launched

Social networking site for children launched
Social Networking : Facebook : Togetherville
Making child’s play out of social media

Big Ideas

Making child’s play out of social media

Making child’s play out of social media
Boaki : Social Media : Habbo Hotel
Cracking idea: Product launch lays eggs around town

News

Cracking idea: Product launch lays eggs around town

Cracking idea: Product launch lays eggs around town
Ireland : Dublin : Competition
Stat: Craftsmanship powers France’s economy beyond luxury

News

Stat: Craftsmanship powers France’s economy beyond luxury

France’s specialist craftsmanship sector is lucrative – generating £56.3bn ($71.5bn, €68bn) in revenues annually, according to a study by the Insti...
Luxury : Fashion : Design
Heinz and Kappa honour Italy’s game day sandwich-makers

News

Heinz and Kappa honour Italy’s game day sandwich-makers

In collaboration with sportswear brand Kappa, Heinz has launched a football kit celebrating the unsung heroes of game days – Italy’s sandwich-maker...
Advertising & Branding : Food : Sports & Leisure
Peloton enters the world of gamified fitness

News

Peloton enters the world of gamified fitness

Combining animation, music and interactivity with an engaging workout, Peloton Lanebreak is the cult company's first foray into gamified fitness.
Sports & Leisure : Society : Technology
This phygital food festival gamifies happy hour

News

This phygital food festival gamifies happy hour

Alcohol brand Tiger Beer’s month-long food fiesta is an immersive online experience that aims to digitise street food for the Covid-19 consumer.
Food : Drink : Technology
The Big Idea: South Korea’s Youthquake

News

The Big Idea: South Korea’s Youthquake

Growing up in a patriarchal society dominated by tradition, South Korea’s youth population made steps towards a more secure future in 2018.
Youth : Beauty : Finance
This fitness bike rewards exercise with crypto

News

This fitness bike rewards exercise with crypto

Healthcare company Cardio is responding to the rise in gaming and digital currencies with the launch of Metabike.
Health & Wellness : Technology : Sports & Leisure
Money Market: Gen Alpha

Markets

Money Market: Gen Alpha

With Generation Alpha largely viewing money as a digital concept, brands’ financial education is moving into playful, digital and socially consciou...
Youth : Society : FinTech
Hit for six: Mobile Cube app promotes New Era

News

Hit for six: Mobile Cube app promotes New Era

Hit for six: Mobile Cube app promotes New Era
Heritage : Collection : Gamification
GPS phones take augmented reality to new level

Big Ideas

GPS phones take augmented reality to new level

GPS phones take augmented reality to new level
Mobile Phones : Augmented Reality : GPS
Chris Anderson : (Not) giving it all away

Viewpoints

Chris Anderson : (Not) giving it all away

Writer and editor Chris Anderson talks about (not) giving it all away. 
Freemium : Chris Anderson : Free: The Future Of A Radical Price
Viewers to switch on to internet tv

Big Ideas

Viewers to switch on to internet tv

Viewers to switch on to internet tv
Tv : Internet TV : Generator
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