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Daily Signals

Shell promotes petrol to young gamers through Fortnite island

Shell, the global oil industry giant, has ventured into the world of Fortnite, unveiling its own Ultimate Road Trips island.

Mobility : Technology : Sustainability

Daily Signals

Stat: Beano Brain reveals Coolest Brands list for Gen Alpha in 2023

Beano Brain, a kids insights consultancy from the UK’s Beano Studios, has compiled a 2023 Coolest Brands list for Gen Alpha.

Generation Alpha : Generation Zalpha : Gen Zalpha

Daily Signals

Of the moment: Games app taps into Gen D

TinyTap : App : Generation D

Daily Signals

Fanta-stic campaign: Play time is just beginning

New York – Orange soft drinks brand Fanta is showing the importance of play in its new global Play Fanta campaign by Ogilvy & Mather.

Interactive : Stories Change : Micro Games

Daily Signals

LVMH sponsors 2024 Olympics in a power move for the luxury sector

Luxury powerhouse LVMH will sponsor the Paris 2024 Olympic and Paralympic Games, cementing the group’s presence in sports and entertainment.

Luxury : Sports

Daily Signals

Thought-starter: Why is society so obsessed with visual culture?

Daniel Sabio, aka The Glad Scientist, has built a career as a VR musician. Now, he’s creating virtual experiences for people with visual impairments.

Technology : Media : Entertainment

Design Directions

Première Pièce

Google has built an escape game in which players have to apply its apps in creative ways to find clues and escape against the clock.

Google France : Prémiére Piece : Creative Phy-gital

Daily Signals

Phygital playground

France – Google France and We Are Social have collaborated to create an interactive escape game experience.

Google : Google France : We Are Social

Big Ideas

Brain training game attracts 35m consumers

Games : Neuroscience : Brain

Daily Signals

Ikea pioneers virtual employment on Roblox

Ikea is pioneering metaverse recruitment with the launch of The Co-Worker Game, as part of its upcoming Ikea on Roblox virtual universe.

Retail : Workplace : Society

Daily Signals

Roblox launches a £28m fund for creators

Placing its innovation firmly in the hands of the creator economy, Roblox has launched its own £27.7m ($35m, €32.4m) fund.

Technology : Pop-culture & Media : Youth

Daily Signals

Digital selfies: The face of the Winter Olympics

Sochi, Russia – The XXII Olympic Winter Games are now over, and although many will remember the event for its controversies, London-based artist As...

MegaFaces : Asif Khan : Data

Daily Signals

Intuit Dome’s Halo Board is set to revolutionise the fan experience

Los Angeles basketball team the LA Clippers are unveiling a final sneak peek into their new £1.55bn ($2bn, €1.84bn) venue, the Intuit Dome.

Sport : Technology : Entertaintment

Big Ideas

Cannes Lions 2014: Jury shares their favourite Cyber gems

The Cannes Lions Cyber jury discusses some of the outstanding entries this year that didn't win the Grand Prix.

Cannes Lions 2014 : Advertising : Cyber

Daily Signals

Ralph Lauren is selling luxe Bitmojis on Snapchat

The partnership aims to attract younger customers by providing a mix-and-match branded wardrobe for their digital avatars.

Fashion : Retail : Digital Fashion

Daily Signals

Off the map: Mercedes’ Marie needs your help

Mercedes-Benz : Gamification : Marketing

Daily Signals

MSCHF’s viral big red boots take phygital fashion a step further

MSCHF, the Brooklyn-based art collective known for its short-lived viral drops, is bringing cartoonish fashion into reality with the launch of its ...

Fashion : Retail : AR Fashion

Viewpoints

In lockdown, experiential retail is screwed. Or is it?

With the physical world shutting down, it’s even more imperative that online retailers turn transactional web interactions into experiences.

Retail : Customer Experience : Technology

Daily Signals

Xbox’s Rough Guide to exploring virtual worlds

Xbox has launched a book in partnership with Rough Guides – the first edition by the company to be dedicated to virtual worlds.

Media : Entertainment : Travel

Big Ideas

Film short for Centrum shows how Flat Agers are on the ball

Advertising agency Leo Burnett has tested just how ageless The Flat Age Society is in a film short in which a team of basketball players aged 46 ...

Boomers : Basketball : Campaign

Micro Trends

Climate Newsrooms

Global news organisations are launching dedicated climate crisis verticals, as the media recognises its role in being part of positive environmenta...

Media : Society : Climate Crisis

Daily Signals

Thought-starter: Could physical objects enhance digital spaces?

Designers are swapping fiddly haptic interfaces for basic material props to enhance the poetry and meaning of virtual experiences, writes Peter M...

Digital : Technology : Virtual Reality

Daily Signals

Game cube: Sifteo unveils hands-on experience

Sifteo : Cube : Interactive

Daily Signals

Music on tap: Sound sampler is on the button

Interactive : Live Performances : Hifana

Big Ideas

McDonald's staff in line for recycled uniforms

McDonald’s staff in line for recycled uniforms

Upcycling : Recycling : Uniform

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