'gaming'

Thought-starter: Why is society so obsessed with visual culture?

News

Thought-starter: Why is society so obsessed with visual culture?

Daniel Sabio, aka The Glad Scientist, has built a career as a VR musician. Now, he’s creating virtual experiences for people with visual impairments.
Technology : Media : Entertainment
Première Pièce

Design Directions

Première Pièce

Google has built an escape game in which players have to apply its apps in creative ways to find clues and escape against the clock.
Google France : Prémiére Piece : Creative Phy-gital
Phygital playground

News

Phygital playground

France – Google France and We Are Social have collaborated to create an interactive escape game experience.
Google : Google France : We Are Social
Brain training game attracts 35m consumers

Big Ideas

Brain training game attracts 35m consumers

Brain training game attracts 35m consumers
Games : Neuroscience : Brain
Ikea pioneers virtual employment on Roblox

News

Ikea pioneers virtual employment on Roblox

Ikea is pioneering metaverse recruitment with the launch of The Co-Worker Game, as part of its upcoming Ikea on Roblox virtual universe.
Retail : Workplace : Society
Roblox launches a £28m fund for creators

News

Roblox launches a £28m fund for creators

Placing its innovation firmly in the hands of the creator economy, Roblox has launched its own £27.7m ($35m, €32.4m) fund.
Technology : Pop-culture & Media : Youth
Digital selfies: The face of the Winter Olympics

News

Digital selfies: The face of the Winter Olympics

Sochi, Russia – The XXII Olympic Winter Games are now over, and although many will remember the event for its controversies, London-based artist As...
MegaFaces : Asif Khan : Data
Apple’s Mac for Students campaign showcases university creativity and content creation

News

Apple’s Mac for Students campaign showcases university creativity and content creation

Apple’s latest campaign, Mac for Students, highlights the creativity and innovation of Japan’s university extracurricular groups, known as ‘circles’.
Youth : Sports & Leisure : Technology
Sony and Honda co-create a car that doubles as an entertainment hub

News

Sony and Honda co-create a car that doubles as an entertainment hub

Afeela, a new joint venture by Sony and Honda, is shaking up the automotive space by envisaging the car of tomorrow, labelled as a ‘moving entertai...
Mobility : Media & Entertainment : Technology
CES 2022: A vest that recreates physical sensations in the metaverse

News

CES 2022: A vest that recreates physical sensations in the metaverse

Adding a new layer of absorption in the digital realm, the OWO Vest uses haptic feedback to allow players to feel the sensations encountered during...
CES : CES 2022 : Metaverse
Bronies bite back

Big Ideas

Bronies bite back

US – Indie developer Mane 6 has defied Hasbro by creating a game based on characters from the cult cartoon series My Little Pony.
My Little Pony : Hasbro : Mane 6
Digi-Tactile Disney

Big Ideas

Digi-Tactile Disney

US – The Walt Disney Company has announced plans to merge its toy and video game units into one department, reflecting the increasing overlap betwe...
Walt Disney : Digi-tactile : Generation I
Intuit Dome’s Halo Board is set to revolutionise the fan experience

News

Intuit Dome’s Halo Board is set to revolutionise the fan experience

Los Angeles basketball team the LA Clippers are unveiling a final sneak peek into their new £1.55bn ($2bn, €1.84bn) venue, the Intuit Dome.
Sport : Technology : Entertaintment
Cannes Lions 2014: Jury shares their favourite Cyber gems

Big Ideas

Cannes Lions 2014: Jury shares their favourite Cyber gems

The Cannes Lions Cyber jury discusses some of the outstanding entries this year that didn't win the Grand Prix. 
Cannes Lions 2014 : Advertising : Cyber
Ralph Lauren is selling luxe Bitmojis on Snapchat

News

Ralph Lauren is selling luxe Bitmojis on Snapchat

The partnership aims to attract younger customers by providing a mix-and-match branded wardrobe for their digital avatars.
Fashion : Retail : Digital Fashion
Off the map: Mercedes’ Marie needs your help

News

Off the map: Mercedes’ Marie needs your help

Off the map: Mercedes’ Marie needs your help
Mercedes-Benz : Gamification : Marketing
MSCHF’s viral big red boots take phygital fashion a step further

News

MSCHF’s viral big red boots take phygital fashion a step further

MSCHF, the Brooklyn-based art collective known for its short-lived viral drops, is bringing cartoonish fashion into reality with the launch of its ...
Fashion : Retail : AR Fashion
In lockdown, experiential retail is screwed. Or is it?

Viewpoints

In lockdown, experiential retail is screwed. Or is it?

With the physical world shutting down, it’s even more imperative that online retailers turn transactional web interactions into experiences.
Retail : Customer Experience : Technology
Xbox’s Rough Guide to exploring virtual worlds

News

Xbox’s Rough Guide to exploring virtual worlds

Xbox has launched a book in partnership with Rough Guides – the first edition by the company to be dedicated to virtual worlds.
Media : Entertainment : Travel
Film short for Centrum shows how Flat Agers are on the ball

Big Ideas

Film short for Centrum shows how Flat Agers are on the ball

Advertising agency Leo Burnett has tested just how ageless The Flat Age Society is in a film short in which a team of basketball players aged 46 ...
Boomers : Basketball : Campaign
Thought-starter: Could physical objects enhance digital spaces?

News

Thought-starter: Could physical objects enhance digital spaces?

Designers are swapping fiddly haptic interfaces for basic material props to enhance the poetry and meaning of virtual experiences, writes Peter M...
Digital : Technology : Virtual Reality
Game cube: Sifteo unveils hands-on experience

News

Game cube: Sifteo unveils hands-on experience

Game cube: Sifteo unveils hands-on experience
Sifteo : Cube : Interactive
Climate Newsrooms

Micro Trends

Climate Newsrooms

Global news organisations are launching dedicated climate crisis verticals, as the media recognises its role in being part of positive environmenta...
Media : Society : Climate Crisis
Stat: Audience figures for eSports set to surge

News

Stat: Audience figures for eSports set to surge

The number of spectators watching competitive video gaming is predicted to increase significantly, according to recent projections.
Leisure : ESports : Media
Playing the market: A guide to the trading maze

News

Playing the market: A guide to the trading maze

Playing the market: A guide to the trading maze
Finance : Advertizement : Gamify
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