LS:N Global

Markets

Childrenswear Market

The childrenswear market is booming, with the rise of Millennial parenting affecting everything from the aesthetic to the acceptance of a more luxu...

Fashion : Youth : Digital

Micro Trends

Brand Parents

Parents are looking for technology to help them achieve a better balance between the stresses of work and family life.

Parenting : Snoo : Future Family

Daily Signals

Stat: Generation Alpha are proficient with voice assistants

Voice assistants are gaining traction with Generation Alpha.

Youth : Technology : Retail

Daily Signals

Stat: Gen Alpha face stricter screen time controls at home and school

New survey data from Morning Consult reveals that technology bans are already widespread in schools across the US, with more than half of parents o...

Technology : Gen Alpha : Education

Daily Signals

Stat: US Gen Alpha favour consoles over mobiles for game play

Despite assumptions that mobile gaming dominates among young people, a new US report reveals that Generation Alpha are leading the charge in consol...

Statistic : Gaming : Media

Daily Signals

Stat: US teen beauty spending soars to record high fuelled by fragrance boom

Teen beauty spending in the US has surged to record levels, according to Piper Sandler’s latest Taking Stock With Teens report.

Beauty : Gen Alpha : Gen Alpha Consumers

Daily Signals

Stat: US gamers turn to esports to boost athletic performance

New findings from the Entertainment Software Association (ESA) reveal that 205.1m Americans aged 5–90 are regular gamers, with 60% of US adults eng...

Gaming : Stat : Statistic

Daily Signals

AI will drive the future of K-pop’s first prosumers

K-pop pioneer Lee Soo-man has positioned artificial intelligence not as a threat, but as the engine of K-pop’s next global chapter.

AI : Parasocial Relationships 2030 : Parasocial

Daily Signals

London welcomes the world’s first Museum of Youth Culture

The world’s first permanent museum dedicated to youth culture is set to open in Camden, London, in December 2025.

Youth : Culture : Museum

Daily Signals

Stat: British Gen Alphas are listening to CDs and vinyl

Nearly half of Generation Alpha are turning to physical music formats, according to new research from Key Production.

Gen Alpha : Music : Media

Daily Signals

Students win national award with DIY loom tackling fast fashion

A team of students from Cambourne Village College in Cambridgeshire has won the Design Museum’s Design Ventura 2025 competition with Loopy Loom, a ...

Design : Sustainability : Circularity

Daily Signals

Stat: Gen Z Brits wish they were growing up without the internet

Nearly half (47%) of UK people aged 16–21 would rather grow up in a world without the internet, according to new research published by certificatio...

Technology : Teen Tech Welfare : Teens Tech And Tapping Out

Viewpoints

Introducing Gen Beta

2025 marks the start of Generation Beta – but it’s the parenting styles, values and cultural outlooks of Millennials and Gen Z that will define thi...

Gen Beta : Generations : Parenting

Daily Signals

Luxury travellers prioritise value, experience and climate-conscious choices for 2026

Luxury travel is set to evolve in 2026, with affluent travellers seeking deeper meaning, personalisation and sustainable choices, according to Virt...

Luxury : Gen Alpha : Luxury Travel

Daily Signals

Disney unveils first-ever Middle East theme park on Yas Island

In a landmark moment for the entertainment and tourism sectors, The Walt Disney Company, in partnership with Miral, has announced the first-ever Di...

Abu Dhabi : Saudi Arabia : Travel And Hospitality

Viewpoints

The New Youth Club

Moot is a membership-based third space redefining UK youth clubs for a generation craving real-world connection, culture and community. LS:N Global...

Youth : Future Spaces : Gen Z

Micro Trends

EQ-Beauty

AI is redefining personalised beauty, shifting from data-driven logic to emotionally intelligent tools that bring empathy, intuition and expert car...

Beauty : Technology : AI

Markets

AI Fragrance Market

AI is transforming new product development and manufacturing of fragrances, allowing brands to adapt efficiently to consumer tastes, augment fragra...

Beauty : Technology : Retail

Big Ideas

MAD//Fest 2025: The Formula for Fixing Boring Brands

At this year’s MAD//Fest, brands, marketers and culture leaders gathered in London’s Truman Brewery to explore how businesses can be less boring an...

Advertising : Marketing : Global Events

Markets

Neo-community Market

From personalisation through data to personalisation through dialogue, brands are creating communities where followers feel like friends and belong...

Retail : Pop-culture & Media : Society

Macro Trends

Culture-coded Retail

Digital commerce may offer consumers convenience, but a new generation of in-person retail experiences energised by cultural relevance and built on...

Retail : Culture : Technology

Markets

Bougie Basics

Household activities and hygiene routines are being transformed into moments of everyday opulence driven by self-care rituals and social hangouts i...

Beauty : Luxury : Design

Daily Signals

Stat: Gen Alpha emerges as a power player in household spending

A new study of 2,300 children aged 9–13 published by Razorfish reveals the rising influence of Gen Alpha in household purchasing decisions.

Youth : Society : Stat

Daily Signals

Stat: YouTube is the number one place for Gen Alpha to see ads

For a new report published in February 2024, Precise TV and Giraffe Insights surveyed 2,000 US-based kids aged 2–12 and their parents to analyse th...

Gen Alpha : Youth : Media

Daily Signals

Gen Z drive hype for Daze’s AI-powered messaging app

Daze, an AI-powered messaging app targeted at Gen Z, is attracting significant pre-launch attention.

Youth : Pop-culture & Media : Technology

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