LS:N Global

Viewpoints

Creating a Metaverse Wine Community

Crurated is re-inventing the way collectors buy, store and enjoy wine – offering lessons in neo-collectorship for other sectors. Founder and CEO Al...

Wine : Crurated : NFT

Big Ideas

Brand Innovation Debrief:  Alo Yoga

Alo Yoga has grown from its Los Angeles home into a globally renowned and coveted brand, using aspirational luxury, the rise of sporty lifestyles a...

Fashion : Sports & Leisure : Retail

Big Ideas

Four key themes from Milan Design Week 2019

At this year’s Milan Salone Internazionale del Mobile, designers showed how societies’ physical and emotional needs are changing, and that positive...

Sustainability : Milan Salone : Technology

Big Ideas

Five luxury brands exploring longevity marketing

Global luxury brands are exploring slower, lifestyle-led forms of marketing to stand out from the transient and homogenised nature of social media.

Luxury : Media : Marketing

Markets

Shoppable Social

Social commerce continues to grow as new technologies and in-platform features transform the way consumers buy and interact with products.

Retail : Socia Media : Digital

Markets

Emerging Youth: South Korea

In a patriarchal society dominated by tradition, young South Koreans are choosing to forge their own paths rather than conform to antiquated a...

Youth : South Korea : Beauty

Daily Signals

A new salon experience and Fenty ventures into lingerie

Hershesons goes beyond the traditional salon, Rihanna launches Savage x Fenty, Waitrose supplies customers with nutrition information.

Food : Drinks : Branding

Daily Signals

LS:N Global previews our must-see exhibitions at Milan Salone 2018

In today's daily digest, we profile five standout installations to see at this year's Milan Salone Internazionale.

Design : Architecture : Salone Del Mobile

Daily Signals

Sneakers designed for Instagram and recreating food digitally

Smart Stitch facilitates material re-use, adidas’s Deerupt is designed for social media, Sierra Leone uses blockchain to guarantee its presidential...

Food : Fashion : Technology

Markets

Beauty Futures 2017: Special Focuses

How beauty innovators are being inspired by the food industry, why niche perfumes are having a moment and social media-savvy start-ups are key to g...

Beauty : Branding : Wellness

Design Directions

Mima house

In densely populated cities with high property prices, finding affordable housing can be difficult, which is why Portugal-based architecture collec...

Design : Mima House : Living

Macro Trends

Pleasure Revolution

With every second of our free time colonised by the cult of busyness, future consumers will turn away from a life of relentless productivity and sh...

Leisure : Workplace : Wellness

Markets

The Sexuwellness Women’s Market

The women’s sexual wellness market is undergoing a revolution, fuelled by technology, personalised products and shifting consumer demographics. Mee...

Sexual Health : Sexual Education : Digital Intimacy

Trend Tracker

Gen Viz

In 2016, LS:N Global coined the term Gen Viz to describe Generation D’s insatiable appetite for visual-first content, their hacker tendencies, DIY ...

Gen Viz : Teenagers : Generation D

Daily Signals

American Apparel is relaunched with price segmentation and other stories

In today’s daily digest: Lush adopts Bitcoin, Mazda revolutionises the petrol engine, how airlines are engaging Millennials and other top stories.

Retail : FinTech : VR

Design Directions

Watermelon Sugar

Designer Pamm Hong has created a speculative platform that visualises a user’s browsing history as an abstract creature.

Online Identity : Algorithms : The Sharded Self

Markets

Beauty diagnostics 2.0

Beauty diagnostic tools are increasingly used in services and apps, indicating the category’s potential for growth as consumers seek out tailored a...

Diagnostics : Wearables : Personalised

Macro Trends

Post-purpose Brands

Pushing back against purpose-washing and jumping on the bandwagon, brands will embrace imperfection and focus on betterment. With more intuitive te...

Retail : Branding : Purpose

Micro Trends

Future Forecast 2024: Luxury

The luxury sector has shown remarkable resilience amid economic challenges, and maintained its social and economic prestige, demonstrating impressi...

Luxury : Economy : Legacy

Macro Trends

Subconscious Commerce

With Internet of Things technology creating newly immersive brand touchpoints and data analytics allowing businesses to anticipate every desire, co...

Retail : Automation : Technology

Markets

Reading Market

Innovators are harnessing pandemic behaviours to re-imagine books for a new generation of escapist, eco-conscious and phygital readers.

Media : Entertainment : Youth

Communities

Generation D

The successors to the New Millennials, Generation Ds are the first true ‘digital natives’. Born between 1994 and 2002, Generation Ds cannot remembe...

Content : Spotify : Social Networks

Micro Trends

Digital Doppelgängers

Avatars are evolving beyond fiction to capture real people and true-to-life stories.

Pop-culture & Media : Design : Technology

Daily Signals

Today’s headlines including an underwater sustainable seafood restaurant

In today’s daily digest: Arvid&Marie on giving machines rights, the gamification of corporate training, attitudes to frozen food thaw and other sto...

Wellness : Workplace : Food

Big Ideas

Alfredo Orobio on fashion’s democratic future

Alfredo Orobio, founder and CEO of AWAYTOMARS, on why the future of fashion lies in its democratisation.

Fashion : Tech : Digital

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