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Big Ideas
WeChat picks up speed in China
WeChat is on the rise. How can brands respond?
WeChat
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Weixin
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Weibo
News
KitKat launches commuter camouflage hoodie for uninterrupted travel breaks
KitKat has released a limited-edition Commuter Camouflage hoodie that blends into the patterned seats of Australian public transport, designed to g...
Advertising
:
Food
:
Australia
News
BBH Singapore creates the country’s first legal chewing gum for more than 30 years
Creative agency BBH Singapore has developed Unthinkables, a hyper-chewy flavoured candy designed to mimic gum but made without a gum base to bypass...
Singapore
:
Advertising
:
Pop Culture & Media
News
New Forest’s rebranding turns tourists into custodians
Studio Glass has unveiled a new brand identity for The New Forest that weaves local stories, seasonal colour palettes and community voices into a s...
Design
:
Branding
:
Advertising
News
AI billboard visualises real-time sun damage in UV awareness campaign
A new study by the British Skin Foundation reveals that 38% of Britons have already been sunburnt in 2025 – with Gen Z (35%) and Millennials (30%) ...
Advertising
:
Health And Wellness
:
Beauty
News
Zendaya wears spacesuits by On to champion movement for all
Zendaya and Swiss sportswear brand On have launched Zone Dreamers, a fictional film trailer turned campaign spotlighting the emotional power of mov...
Fashion
:
Advertising
:
On
News
Uncommon’s latest ad showcases the ease of collecting Avios loyalty points
In advertising agency Uncommon's latest campaign for IAG Loyalty, Avios loyalty points take centre stage as the solution to financing your holiday ...
Travel & Hospitality
:
Finance
:
Advertising & Branding
News
Maybelline promotes new mascara with the world’s largest AR mirror
Maybelline New York is embracing augmented reality advertising and using a building-scale AR mirror to promote its new Falsies Surreal mascara in U...
Beauty
:
Advertising & Branding
:
Technology
News
Monkey Business
US – MailChimp demonstrates a creative approach to selling an intangible product by omitting overt mentions of the brand in its new advertisi...
Mailchimp
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Droga5
:
The Sacred Egg
Big Ideas
The ASA is clamping down on sexist ads
UK – The proposals will strengthen rules that represent activities appropriate for one gender, or those that mock stereotypical gender roles.
Advertising
:
Media
:
Culture
Micro Trends
Affirmative Fractions
Brands are using price segmentation to make high-quality products and services available at a fair price.
Civic Brands
:
The Just Nots
:
Retail
News
Shake it off: Ad encourages women to embrace their jiggle
UK – Women do not exercise or play as much sport as men because they are worried how their bodies will be perceived, according to Sport England. So...
Sexy Sweat
:
Women
:
Body Temples
News
Live True: Whisky brand makes emotional plea
Aberfeldy, Scotland – To promote its first global campaign, Live True, Scotch whisky brand Dewar’s is harnessing the power of words in its latest a...
Alcohol
:
Drink Commercials
:
Drink Advertising
Big Ideas
Dunkin’ Donuts leads South Koreans by the nose
Dunkin’ Donuts leads South Koreans by the nose
Dunkin' Donuts
:
Cheil Worldwide
:
4D Advertising
News
The Campaign: Saatchi & Saatchi launches Voting is Hot AF campaign to inspire young voters
Saatchi & Saatchi’s creative initiative, the Voting is Hot AF campaign, was aimed at motivating young people to participate in the general ele...
Design
:
Advertising & Branding
:
Youth
News
Silk Nextmilk enlists nepo babies in Got Plant-based Milk campaign
Plant-based Silk Nextmilk has recreated the iconic 1990s pro-dairy advert by replacing the celebrities who first posed with a milk moustache with t...
Food & Drink
:
Youth
:
Advertising & Branding
Big Ideas
Marriott media
US – Marriott is as much a media business as it is a hotelier, according to David Beebe, vice-president of global creative and content marketing.
Marriott International
:
M Live
:
Native Advertising
News
Eastenders unites UK communities with faction marketing
The long-running soap opera has launched a new campaign that brings its much-loved fictional characters together with real communities around the c...
Advertising & Branding
:
Society
:
Media & Entertainment
News
Reddit pays tribute to its eclectic subcultures
The social media platform is celebrating the uniqueness of its communities through its first UK brand marketing campaign.
Advertising & Branding
:
Society
:
Media & Entertainment
Markets
Influencer Market
Influencer marketing enables brands to engage with fiercely loyal communities in an authentic and seamless way.
Influencer Market
:
Gen Viz
:
Anti-authenticity Marketing
News
This running campaign captures rule-breaking fitness
Following the introduction of new city-wide speed limits in Paris, boutique running store Distance is promoting urban running through a provocativ...
Society
:
Fashion
:
Advertising & Branding
Big Ideas
Web Summit 2024: Seven Trends to Watch
From the future of influencer marketing to Edge AI and the influence of Swifties, LS:N Global distils the key ideas from Web Summit 2024.
Pop-culture & Media
:
Technology
:
Advertising & Branding
Big Ideas
Advertisers switch to online spending
Advertisers switch to online spending
EMarketer
:
Online Advertising
:
Google
News
Chester Zoo rebrands as a force for nature
Chester Zoo has unveiled a rebrand developed in partnership with branding agency How&How.
Sustainability
:
Design
:
Advertising
News
Stat: Nike’s influence outpaced Louis Vuitton and Dior at the Olympics
Nike has emerged as the top brand in earned media value (EMV) during the 2024 Paris Olympics, surpassing luxury giants and Olympic sponsors Louis V...
Sports & Leisure
:
Nike
:
Olympics
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