LS:N Global

Big Ideas

Bed timing

New York – The As You Stay app offers a flexible, cost-effective approach to hotel bookings.

Daily Signals

Preview: Post-family Marketing

Global – Brands are increasingly recognising that idealised visions of family and marriage are no longer effective marketing tools.

Marriage : Future Family : Ford

Daily Signals

Preview: Digital Storytelling

Brands are creating digital storytelling tools to help parents enhance their bedtime rituals.

Literacy : Phygital : The Internet Of Things

Daily Signals

Preview: Waterless Beauty

Beauty brands are developing waterless formulas to alleviate consumers’ concerns about the environment.

Waterless Beauty : Whole-system Thinking : Skincare

Design Directions

The Fifth Sense

The Fifth Sense is a multidimensional brand experience that spans digital and physical locations.

Chanel : Dislocated World : Feminism

Daily Signals

Money mission

Canberra – Commonwealth Bank of Australia is taking children on an intergalactic quest to help them make better financial decisions.

The Teleporters : M&C Saatchi : Gen I

Daily Signals

Ich love athleisure

Global – The new Palace and adidas collaboration celebrates the trend for athleisure with a tongue-in-cheek video.

Athleisure : Palace X Adidas : Adidas

Big Ideas

Social media mavericks

UK – Admiral Insurance’s plans to introduce discounts based on users’ social media profiles has been blocked by Facebook.

Facebook : Backlash Brands : Data Privacy

Big Ideas

Ok computer

Global – Consumers are far more likely to see artificial intelligence (AI) in a positive light than a negative one, according to new research.

Artificial Intelligence : Awakening Tech : Consumer Attitudes

Daily Signals

A font for all

Global – Noto is a new open-source font that incorporates 110,000 characters and will continue to grow as new ones are created.

New Bricolage Living : Noto : Google

Daily Signals

The Ordinary

Toronto – Deciem has launched an affordable skincare range that contains premium skincare ingredients.

The Ordinary : DECIEM : Anti-Authenticity Marketing

Big Ideas

Professional freelancers

US – Business networking platform LinkedIn has launched a new service that enables users access to the gig economy.

LinkedIn : Freelance Economy : Professional Network

Daily Signals

Preview: Highly Sensitive

Global – Consumers are increasingly concerned about sensitive skin, and new beauty products are being created in response.

Glossier : Urban Living : Sensitive Skin

Daily Signals

Mock me

London – Drinks brand Botanic Lab has launched a range of premium cold-pressed, non-alcoholic drinks that will be sold in bars and restaurants.

Botanics Lab : Gen Viz : Alco-health

Daily Signals

Follow the chain

UK – Marks & Spencer has created an interactive map to enable customers to see where its products are made.

Marks & Spencer : UK : Whole-system Thinking

Viewpoints

Sharmadean Reid: WAH Nails

How WAH London is helping redefine the ultimate beauty salon of the future.

Explorium Retail : Gen Viz : Nails

Daily Signals

Hot selection

Paris – The Week Song is a website that plays one song, and one song only, every week.

The Week Song : Music : Discovery Apps

Daily Signals

Milan Salone 2016: Balancing act

Milan – Nike explored the different facets and experiences of motion through a series of spatial installations at the Salone Internazionale ...

Milan Salone 2016 : Nike : Nature Of Motion

Big Ideas

Staying power

Paris – French hotel group Accor has bought sharing economy house rental company OneFineStay for £117m.

Onefinestay : Accor : Sebel

Daily Signals

Come fly with me

Tennessee – Travel brand Expedia has developed a project that gives severely ill children a travel experience unlike any other.

Expedia : Empathy : St Jude Children's Research Hospital

Big Ideas

SXSW Interactive 2016: Cuban potential

Austin – Cubans are eager to invite brands and new commerce into their lives, according to a panel of experts at SXSW.

SXSW Interactive : Cuba : New Markets

Daily Signals

Preview: The XXX Factor

Global – In the 1990s we saw the rise of ripped bodies. But today it’s simply not enough to plaster washboard abs across the underground.

Diesel : Vivenne Westwood : JW Anderson

Daily Signals

Forward march

Global – Adidas paints a picture of a dystopian future not dissimilar to our present in its latest advert for Originals, its brand for cultural tas...

Adidas Originals : Johannes Leonardo : Future

Daily Signals

Magic moments

US – Mainstream men’s fragrance brand Axe has finally ditched its passé babe-magnet ads with a more modern depiction of diversified male beauty.

Male Beauty : Neutral Culture : Recon Man

Daily Signals

Beta launch

Palo Alto – b8ta is a physical store designed to educate consumers about smart devices.

B8ta : The Internet Of Things : Palo Alto

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