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'Branding'
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Big Ideas
Drawing the Ligne
New York – Two former American Vogue editors aim to provide an alternative direct-to-consumer model with their new launch.
Seasonless Style
:
La Ligne
:
Vogue
Big Ideas
Know by heart
California – Schools are introducing social-emotional learning initiatives to assess the role of emotional intelligence in education.
The E-motional Economy
:
Education
:
San Francisco
News
Would you like the future with that?
Sweden – The Happy Meal box gets 21st-century makeover as McDonald's looks to keep the brand relevant to digital-first Generation I.
McDonald's
:
Happy Goggles
:
Virtual Reality
Big Ideas
Look twice
US – MTV is taking on rape culture in a series of online banner ads.
Brandstanding
:
MTV
:
Look Different
Big Ideas
The perfect curl
US – New research from Mintel highlights a significant shift towards natural remedies in the black haircare market.
Natural Hair
:
Styling
:
Relaxers
News
Imagine that
US – Barbie is appealing to Millennial parents with Imagine The Possibilities, a campaign showing the power of imaginative play.
Imagine The Possibilites
:
Barbie
News
Preview: Geo Quests
Global – Campaigns that can only be accessed in particular places enable a form of digital magic not accessible through the click of a mouse.
Peak Performance
News
Optimised tea
Vienna – Premium tea shop Teastories’ new branding distinguishes its blends according to the emotional response they elicit.
Teastories
:
Anagrama
:
Emotions
News
Save for later
London – Interactive design studio Sennep is keeping its ideas fresh and its skills sharp with Seeds, a platform dedicated to digital experimentation.
Sennep
:
Interactive Design
:
Experimentation
News
YouTube-inspired retail
New York – The power of the YouTuber is being recognised in US retailer Story’s latest incarnation.
Story
:
Interiors
:
Samantha Hahn
Viewpoints
Danielle Anderson: How to make digital an experience
Danielle Anderson, director of digital experience at Harris + Hoole, gives LS:N Global a peek behind the scenes.
Café Culture
:
Online App
:
Harris + Hoole
Big Ideas
Digital art service streams exhibitions directly onto living room walls
Sweden – A new digital display system enables users to stream the world’s greatest art direct to their homes.
Art
:
Acne
:
Subscription
Big Ideas
Rolls-Royce opens club-like pop-up studio on Sardinia
The luxury car brand has set up a summer studio on the Italian island where guests can relax and learn about Rolls-Royce motors.
Rolls-Royce
:
Automotive
:
Luxury
Big Ideas
P&G ad campaign explores phrase ‘like a girl’
The campaign for female hygiene brand Always films people describing what the phrase 'like a girl' means to them.
Tiny Tot Feminism
:
Proctor & Gamble
:
Always
Big Ideas
Sustainable 3D printers use plastic sourced from waste
US, India – Brands are making 3D printing more sustainable by sourcing plastic from waste.
Tasteful Waste
:
3D Printing
:
Coca-Cola
News
Water watch: Rip Curl unveils surfing smartwatch
Australia – Surf brand Rip Curl has branched out into wearable technology with the launch of a smartwatch that enables surfers to track and record ...
RIp Curl
:
Wearable Technology
:
Smartwatch
Big Ideas
Millennials shopping habits dictated by fauxsumerism
Millennials are using all the channels of commerce to browse, rather than to buy.
Consumers
:
E-commerce
:
Experience
News
Cool Pool: Japanese store opens in former swimming baths
Architect Nobuo Araki has turned an abandoned swimming pool on the ground floor of a 1970s apartment building in Tokyo into a modern and minimalis...
The POOL
:
Aoyama
:
Nobuo Araki
Big Ideas
Techanista hub collaborates with US retailers to back start-ups
Fashion and technology are converging and in a nascent marketplace retailers want a piece of the action.
Start-ups
:
Tech
:
Investment
News
Brand message: Packaging delivers positive vibes
Sparks, Nevada – TruVibe is a new brand of raw and organic superfoods such as chia seeds and maca powder. Its brand identity is focused on positive...
Health
:
Sports Illustrated
:
Organic
News
Campaigning angle: Kenzo takes a stand
Paris – For California-born designers Carol Lim and Humberto Leon, the ocean was obvious inspiration for their spring/summer 2014 collection for ...
Kenzo
:
Netstalgia
:
Microsites+
Big Ideas
Apple hosts fashion talks in New York store
To start the fashion month calendar, Apple is hosting a series of Fashion In Conversation talks with high-profile names in the fashion industry a...
Fashion
:
Apple
:
Retail
Big Ideas
New mothers most active on social media
New mothers most active on social media
Social Networking
:
Social Media
:
Women
Big Ideas
World Retail Congress: Kate Moss may front Topshop's launch in China
Topshop is considering using supermodel Kate Moss as a springboard for the launch of the brand in mainland China.
China
:
Collaboration
:
World Retail Congress
Big Ideas
Ralph Lauren to fund Paris art school restoration
Ralph Lauren to fund Paris art school restoration
Renovation
:
Philanthropic Brands
:
Historic Buildings
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