'Branding'

Preview: WIRED 2015

Daily Signals

Preview: WIRED 2015

London – Wired UK hosted its fifth festival last week, with two days of speakers from across the globe, and new innovations in food and technology ...
Wired UK : London : Future Of Food
Net-A-Porter: Social shopping

Viewpoints

Net-A-Porter: Social shopping

The future of online retail is social, says Net-A-Porter's vice president of social commerce Sarah Watson and creative director of social commerce ...
The Net Set : Net-A-Porter : Social Shopping
Nicola Kilner: Fast Fashion for Beauty

Viewpoints

Nicola Kilner: Fast Fashion for Beauty

‘Abnormal beauty company’ Deciem is disrupting the beauty industry with its combination of speed, technology and in-house execution, says co-CEO Ni...
Deciem : Brandon Truaxe : L'Oreal
Hands off

Daily Signals

Hands off

London – Harvey Nichols features some of its most light-fingered customers in a tongue-in-cheek campaign promoting its new loyalty app.
Harvey Nichols : Department Store : Loyalty App
Preview: Run Stations

Daily Signals

Preview: Run Stations

Tokyo – Brands are responding to consumers’ desire for convivial fitness and a holistic approach to a healthy lifestyle.
Tokyo : Body Temples : Convivality Culture
Preview: Mission media

Daily Signals

Preview: Mission media

London – In this week's microtrend, we examine how media brands are becoming empowered by Brandstanding and taking up causes that may alienate some...
Brandstanding : Polarity Paradox : Cosmopolitan
Fashion circle

Big Ideas

Fashion circle

London – E-tailer Net-A-Porter has launched The Net Set, its shoppable social app.
Net-A-Porter : Net Set : App
Bedding in a new service

Daily Signals

Bedding in a new service

New York – Aimed at Millennials, Casper offers an online, try-before-you-buy mattress delivery service.
Casper : Good Night Kit : Budget Luxe
Never fall out of fashion with Endless Eyewear subscription service

Big Ideas

Never fall out of fashion with Endless Eyewear subscription service

Never be caught out by changing fashions with Ditto’s new Endless Eyewear subscription service, which puts thousands of designer frames at the cust...
Ditto : Endless Eyewear : The Sharing Economy
ASOS unveils online personal stylist platform

Big Ideas

ASOS unveils online personal stylist platform

Retail e-commerce brand ASOS has launched a personal stylist service, introducing customers to a range of different outfits to match any personality.
Asos : Personal Stylist : Transmedia Futures
DNB bank advertises for 24 hours straight on Norwegian television station

Big Ideas

DNB bank advertises for 24 hours straight on Norwegian television station

Norwegian bank DNB bought every advertising slot on a major tv station for 24 hours. Not only did it turn the concept into a positive but it also m...
DNB : TV Advertising : Futuretainment
New platform lets people sell advertising space on their clothes and cars

Big Ideas

New platform lets people sell advertising space on their clothes and cars

BadgerHunt helps advertisers connect with people eager to promote their brands in exchange for payment in Bitcoin. 
BadgerHunt : The New Value Economy : Bitcoin
Research explores why we ‘like’ causes on Facebook

Big Ideas

Research explores why we ‘like’ causes on Facebook

A new study has revealed the wide range of motivations that can persuade users to ‘like’ social and humanitarian causes on Facebook.
Facebook : Humanitarian : Slacktivism
In their element: Make-up brand displays its raw beauty

Daily Signals

In their element: Make-up brand displays its raw beauty

Bologna – Finnish mineral make-up brand Kide is taking the natural mineral colour make-up trend into new territory. The brand, which offers minera...
Kide : Mineral : Make Up
The cult of Body Temples goes extreme

Big Ideas

The cult of Body Temples goes extreme

Fitness classes like Project Fit are introducing new levels of intensity.
Fitness : Soulcycle : Gym Talk
Beauty brand opens up R&D process to consumer

Big Ideas

Beauty brand opens up R&D process to consumer

Launched in 2011, Julep is a small beauty brand with big ambitions. Unlike mainstream companies that make what they think consumers want, Julep ask...
Julep : Beauty : Retail
Moody Blues: McQueen's new film surveys the dark side

Daily Signals

Moody Blues: McQueen's new film surveys the dark side

London – For the Alexander McQueen spring/summer 2014 campaign, American fashion photographer Steven Klein has worked with supermodel Kate Moss in ...
Kate Moss : Fashion Film : Fasntasy
Latest Premium YSL beauty product embraces older skin

Big Ideas

Latest Premium YSL beauty product embraces older skin

Latest Premium YSL beauty product embraces older skin
Skincare : Amortality : Luxury Beauty
Techanistas

Micro Trends

Techanistas

Technology companies are targeting fashionistas and collaborating with designers to give their latest devices added gloss on and off the runway.
Apple : Techanistas : Nina Garcia
Bobbi Brown turns blogger with online channel

Big Ideas

Bobbi Brown turns blogger with online channel

Bobbi Brown turns blogger with online channel
Video : Social Media : YouTube
Skeletal science: Designers off on the right foot

Daily Signals

Skeletal science: Designers off on the right foot

Milan – Digital designers presented captivating responses to Nike’s innovative textile research at the Art and Science of Supernatural Motion ...
Nike : Digital Art : Quayola
Mega-brands and fashion start-up boost Brazilian e-commerce

Big Ideas

Mega-brands and fashion start-up boost Brazilian e-commerce

Mega-brands and fashion start-up boost Brazilian e-commerce
São Paulo : Amazon : Google
World Retail Congress preview

Big Ideas

World Retail Congress preview

London – Omni-channel shopping and data-tracking for insight into consumer behaviour will be the focus of this year’s World Retail Congress (WRC) i...
J Crew : Omni Channel : CBRE
French wineries turn to Chinese social media

Big Ideas

French wineries turn to Chinese social media

French wineries turn to Chinese social media
Wine : China : Social Media
Luxury consumers will buy online in a flash

Big Ideas

Luxury consumers will buy online in a flash

Luxury consumers will buy online in a flash
E-commerce : Flash Sales : Luxury Spending
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