Bedding in a new service

E-commerce start-up Casper has unveiled a new mattress shopping concept online that offers complimentary shipping and provides consumers with a free 100-night trial. 

Casper is disrupting the showroom model of furniture shopping by adopting a Warby Parker-style approach. Its memory and latex foam mattress is compressed and shipped to customers, who can then test the product in their own homes. 

Promoting sleep as a fundamental part of life, Casper places a strong emphasis on 100% human testing. Casper is adopting the principles of our Budget Luxe microtrend, and writes on its website that ‘everyone deserves a great night’s sleep’.

With a website and an aesthetic designed to appeal to Millennial consumers, the brand has teamed up with design company High Tide to create a Casper gift card concept designed as a Good Night Kit. The stylised kit features a lavender eye pillow, an aromatherapy Sleep Balm by Ever Brooklyn, and a chamomile tea sachet, crafted to alleviate stress, insomnia, mild depression and migraines. The packaged box also contains a gift card for a Casper mattress.

The Big Picture: Despite being an online brand, Casper infuses human service touchpoints to tap into the Millennial mindset.