'Branding'

Charles Leadbeater : Systempathy

Viewpoints

Charles Leadbeater : Systempathy

Author and British government advisor Charles Leadbeater talks Systempathy. 
Systempathy : Charles Leadbeater : Community
Augmented retail

Micro Trends

Augmented retail

As reported in Always-on Living in the Trend Drivers section of the Tomorrow Store consumers now shop on, with and through their devices – even in ...
Always-on : Ar : Augmented Reality
Micha Weidmann : Responsible luxury

Viewpoints

Micha Weidmann : Responsible luxury

Micha Weidmann Studio founder Micha Weidmann talks about responsible luxury. 
Micha Weidmann : Responsible Luxury : Sustainability
Gamification

Micro Trends

Gamification

In pursuit of improved consumer engagement, brands are gamifying their businesses, creating playful products and campaigns that change the relation...
New York : Exchange Bar : Toylets
Luxury grows in Beirut

Big Ideas

Luxury grows in Beirut

Luxury grows in Beirut
Beirut : Lebanon : Dior
Foods that target children are under fire in the US

Big Ideas

Foods that target children are under fire in the US

Foods that target children are under fire in the US
Kelloggs : General Mills : Cereal
Wealthy consumers don sunglasses, trench coats as luxury goes undercover

Big Ideas

Wealthy consumers don sunglasses, trench coats as luxury goes undercover

Wealthy consumers don sunglasses, trench coats as luxury goes undercover
Shopping : Discreet : Bashful
Innovation Debrief 2025: Craftsmanship Safeguards

Micro Trends

Innovation Debrief 2025: Craftsmanship Safeguards

As forecast in our Luxury Recrafted and New Codes of Luxury macrotrend reports, brands are becoming taste-makers and patrons of the arts by investi...
Luxury : Fashion : Design
The Future of Live Shopping

Viewpoints

The Future of Live Shopping

Plug-and-play live shopping solution LiSA is shifting the dial for retailers to view social commerce through an entertainment lens. LS:N Global tal...
Retail : Pop Culture & Media : Technology
Why the Snow Mushroom is the Next Beauty Sensation

Big Ideas

Why the Snow Mushroom is the Next Beauty Sensation

Described as the magic mushroom for moisture, the snow fungus is entering the Western market as an ingredient promising a range of skin-boosting be...
Beauty : Skincare : Wellness
Decentralised tech is driving LATAM’s socio-economic future

Viewpoints

Decentralised tech is driving LATAM’s socio-economic future

Bernardo Mendes, chief gaming officer at Druid Creative, discusses how gaming, the metaverse and Web3 will help Latin American citizens’ global pro...
Gaming : Web3 : Latin America
Teen Ad-tivism

Micro Trends

Teen Ad-tivism

In a grand subversion of marketing, youth collectives and brands are using satire and brandstanding to distance themselves from capitalist hegemonies.
Youth : Marketing : Technology
Experiential luxury malls

Big Ideas

Experiential luxury malls

Shedding their teen hangout reputation, retail centres are being given an experiential upgrade as operators set their sights on affluent luxury sho...
Luxury : Retail : Architecture
Conscious Play

Micro Trends

Conscious Play

With people now acutely aware of the impact of their consumption on the planet, toy brands are offering parents support in their quest to become mo...
Youth : Gen I : Sustainability
A genius hype strategy and encouraging vagina care

Daily Signals

A genius hype strategy and encouraging vagina care

Moncler experiments with new product drops every month, Queen V changes the conversation around vagina hygiene, Fox TV acquires Snapchat’s dating s...
Retail : Wellness : Automotive
How to avoid an urban dystopia, a music channel that amplifies social causes

Daily Signals

How to avoid an urban dystopia, a music channel that amplifies social causes

The Future Laboratory proposes the future of branded cities at SXSW, Coca-Cola introduces low-alcohol Chu-Hi, The Arts Club offers access to medica...
Food & Drink : Wellness : Media
Equinox’s commitment to charitable causes as Amazon continues to dominate

Daily Signals

Equinox’s commitment to charitable causes as Amazon continues to dominate

A round-up of today’s top stories including a restaurant that promotes good gut health, Philip Morris moves beyond cigarettes and watch brand TID e...
Food : Health : Luxury
Space 15 Twenty

Design Directions

Space 15 Twenty

Combining shop, gallery, bar and music venue, Space 15 Twenty is a new store, going beyond retail, and creating a fully immersive and cur...
Bar : Space 15 Twenty : Curated
The Future of Soft Drinks: 10 trends

Macro Trends

The Future of Soft Drinks: 10 trends

No longer are Coca-Cola and Pepsi the stalwarts of soft drinks. Brands are now to revamping their strategies and image to capture the attention of ...
Drinks : Soft Drinks : Non-alcoholic
Rest of World NEA

Communities

Rest of World NEA

From the slums of Mumbai to the affluent Mexican city of San Luis Potosí, the New Emerging Affluents (NEAs) are aspiring consumers eager ...
China : Unilver : Billion
The Big Idea: Luxury and fashion brands have entered the home

Daily Signals

The Big Idea: Luxury and fashion brands have entered the home

Fashion brands have their eyes on consumers’ homes.
Fashion : Luxury : Design
Beauty Cultists

Communities

Beauty Cultists

A new generation of hyper-loyal beauty consumers are building localised communities around their favourite brands.
Beauty : Communities : Consumers
Can civic brands eradicate period poverty?

Viewpoints

Can civic brands eradicate period poverty?

With girls and women struggling to afford basic sanitary products, is it time for brands and institutions to step in? Tamara Hoogeweegen, The Futur...
Wellbeing : Health : Female Futures
Immersive Interfaces

Micro Trends

Immersive Interfaces

New phygital interfaces are reshaping branded spaces and our personal environments.
Technology : Design : Retail
Retail Futures Forum 2017

Daily Signals

Retail Futures Forum 2017

London – Yesterday LS:N Global hosted our Retail Futures Forum, which introduced rising retail trends, case studies of some of the industry’s most ...
Retail Futures Forum : Brand Transparency : Retail
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