'Branding'

Condé Nast Traveller to launch Middle East edition

Big Ideas

Condé Nast Traveller to launch Middle East edition

Condé Nast Traveller will be launched in the Middle East in the next year, the first Condé Nast brand to enter the region.
Condé Nast Traveller : Chinese : Dubai
Hitting home: Prada turns models into characters

Daily Signals

Hitting home: Prada turns models into characters

Milan – At Prada’s autumn/winter 2013 menswear show the normal catwalk layout was inverted, with the audience seated in a central island while mode...
Milan : Knoll : OMA
eBay works with designers on Holiday Collective

Big Ideas

eBay works with designers on Holiday Collective

eBay works with designers on Holiday Collective
EBay : Ebay Holiday Collective : E-commerce
Mix of colour and technical fabrics at Pitti Uomo

Big Ideas

Mix of colour and technical fabrics at Pitti Uomo

Mix of colour and technical fabrics at Pitti Uomo
Pitti Uomo : Menswear : Colour
Fest-vertorials

Micro Trends

Fest-vertorials

Magazines and newspapers are launching festivals in a bid to engage their readers, add depth to their brand and reinforce their credentials as thou...
Festivals : Editorial : Magazines
Village people: Ikea plans Olympic development

Daily Signals

Village people: Ikea plans Olympic development

London – The Inter Ikea Centre Group, parent company of home furnishings company Ikea, plans to build an entire neighbourhood called Strand East ou...
East London : LandProp : Parent Company
Community service: Kinfolk opens studio café

Daily Signals

Community service: Kinfolk opens studio café

Community service: Kinfolk opens studio café
Coffee : Café Culture : Kinfolk Studios
Organic plus

Markets

Organic plus

Simply being organic is no longer enough. Consumers are demanding organic products that add value with increasingly high ethical standards and func...
Organic : CAGR : Brandview
Beauty turns the corner as new markets signal fresh focus

Big Ideas

Beauty turns the corner as new markets signal fresh focus

Beauty turns the corner as new markets signal fresh focus
France : Paris : L'Oréal
Brands target consumers on the go

Big Ideas

Brands target consumers on the go

Brands target consumers on the go
M-commerce : Geo-fencing : LandAirSea
Consumers seek out artisanal beer

Big Ideas

Consumers seek out artisanal beer

Consumers seek out artisanal beer
Belgium : Craft Beer : Artisanal
Blogvertising brings ad revenues

Big Ideas

Blogvertising brings ad revenues

Blogvertising brings ad revenues
Blogs : Blogging : Advertising
Frivolous Foods

Design Directions

Frivolous Foods

The visual definition of nourishment is evolving to celebrate a less sterile approach that combines nostalgia, escapism and pleasure.
Food : Drink : Wellness
Retailers must think beyond the category to compete

Viewpoints

Retailers must think beyond the category to compete

It’s no longer enough to offer local events at flagship stores – now, retail must take inspiration from other sectors entirely, from galleries to s...
Retail : Customer Experience : Leisure
How circular retail could create new cashless economies

Viewpoints

How circular retail could create new cashless economies

Fashion futurist and professor Karinna Nobbs proposes that digital retail experiences can be exchanged for unwanted physical products.
Retail : Sustainability : Circular Economy
Obsess is upending the e-commerce interface

Viewpoints

Obsess is upending the e-commerce interface

Neha Singh, founder and CEO of experiential e-commerce platform Obsess, on the power of discovery to shape the future of retail.
Retail : Youth : Technology
Climate-positive Foods

Micro Trends

Climate-positive Foods

Restaurants and food brands are turning their carbon-offsetting efforts into educational and marketing campaigns that flaunt their sustainability c...
Food : Uprooted Diets : Sustainability
The campaigns debunking male marketing myths

Big Ideas

The campaigns debunking male marketing myths

Brands are defying stereotypes by demonstrating a more intimate approach to modern male identity that avoids polarising men i...
New Masculinity : Advertising : Fashion
Multisensory Beauty

Micro Trends

Multisensory Beauty

From embracing new technology to encouraging ritualised applications, brands are offering new sensory touchpoints for the beauty consumer.
Beauty : Technology : Haircare
Wang & Söderström accentuates material qualities and other stories

Daily Signals

Wang & Söderström accentuates material qualities and other stories

In today’s daily digest: In-flight garment care from Singapore Airlines, Burger King taps into the blockchain, Westfield works with Uber and other ...
Fashion : Travel : Finance
SXSW Interactive 2016 Review: Part 2

Big Ideas

SXSW Interactive 2016 Review: Part 2

Part two of our show review looks at the key take-outs from SXSW Interactive that will continue to resonate in 2016 and beyond.
Gen Z : SXSW : SXSW Interactive
Art-to-go

Micro Trends

Art-to-go

Artists are exploring a new and closer critical engagement with mass-market consumerism, while retailers are forging ties with the international ...
Art : New York : Miami
Suzanne Lee : We will grow our clothes in the future

Viewpoints

Suzanne Lee : We will grow our clothes in the future

Central Saint Martins College’s Suzanne Lee talks about growing our clothes in the future.
Biofacture : Suzanne Lee : BioCouture
Next-Gen Hair Accessories

Markets

Next-Gen Hair Accessories

Between AI, rentals and banana fibres, innovative Black-owned businesses are weaving a dynamic future for the wigs and hair extensions market.
Wig : Natural Hair : Haircare
Sustainability Packaged: Dieline Forum 2023

Big Ideas

Sustainability Packaged: Dieline Forum 2023

From co-solving to luxury redefined through craftsmanship, Dieline Forum 2023 lays the blueprint for a sustainable packaging design future.
Sustainability : Design : Packaging
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