'Branding'

The State of Luxury: USA 2022

Markets

The State of Luxury: USA 2022

Priorities are changing in the US luxury market as brands seek to court high-net-worth clients with ever-more niche experiences, spaces and care.
Luxury : Retail : Health & Wellness
Certified Supplements Market

Markets

Certified Supplements Market

With consumers challenging supplements brands to provide science-backed product information, a new wave of innovation is sweeping through the indus...
Supplements : Wellness : Health
Luxury CBD Market

Markets

Luxury CBD Market

CBD is being elevated from an eccentric supplement to a covetable, high-end product through gourmet dining, sophisticated branding and luxury retai...
Luxury : Retail : Wellness
The State of Luxury: India

Markets

The State of Luxury: India

India’s luxury market is being buoyed by the growing spending power of the middle classes, women and the country’s numerous smaller cities.
Luxury : Retail : Fashion
Alexander & James

Design Directions

Alexander & James

Blurring editorial content with online sales is not purely the preserve of luxury fashion e-tailers. It is also a strategy being adopted by alcohol...
Luxury : Female Whisky Drinkers : Mixology
Chinese fashion brands to watch

Markets

Chinese fashion brands to watch

Beijing – New Emerging Affluents in China shop at domestic fast fashion retailers with global aspirations alongside foreign brands that have expand...
China : Beijing : H&M
Momentary Make-up

Micro Trends

Momentary Make-up

Brands are packaging up bold beauty looks in convenient applications, allowing for rapid changes in identity without commitment or expertise.
Beauty : Cosmetics : Wellness
Demand-led Design

Micro Trends

Demand-led Design

A new fashion business model is emerging, with start-ups re-inventing the made-to-order system through a pre-production process that is purely digi...
Fashion : Retail : Manufacturing
A celebration of female explorers and Bobbi Brown expands into wellness

Daily Signals

A celebration of female explorers and Bobbi Brown expands into wellness

The North Face demonstrates diversity in outdoor sports, Bobbi Brown rethinks healthy edibles, Lunya develops performance sleepwear.
Retail : Wellness : Food
Uptown Downtown

Micro Trends

Uptown Downtown

Department store retailers are looking to attract younger audiences by moving location and collaborating with unexpected partners.
Department Stores : Physical Retail : Anti-luxurians
Cosmoprof 2011 Part 1

Big Ideas

Cosmoprof 2011 Part 1

From the hundreds of booths at the 2011 Cosmoprof trade fair – the largest haircare, beauty and spa trade show in the world – we have selected the ...
Customise : Authenticity : 2011
Local hotels

Micro Trends

Local hotels

Local hotels
Louis Vuitton : Tourism : Service
The new cheap: Electronics get less costly in 2009

Big Ideas

The new cheap: Electronics get less costly in 2009

The new cheap: Electronics get less costly in 2009
Electronics : Consumer Electronics Show : CES
Luxury Futures: Index: 2017

Markets

Luxury Futures: Index: 2017

Based on Maslow’s Hierarchy of Needs, the Luxury Index tracks the luxury consumer’s development through five stages – from the acquisition-obse...
Luxury Index
Iconoclash

Design Directions

Iconoclash

Designers and creatives alike are rejecting established notions of luxury by employing a tongue in-cheek fetishist approach to popular culture.
Modern Luxury : Pop Culture : Iconography
Brand Innovation Debrief: Loewe

Big Ideas

Brand Innovation Debrief: Loewe

Spearheaded by fashion mastermind Jonathan Anderson, the Spanish luxury house is reaching new heights and mainstream appeal, without compromising o...
Fashion : Luxury : Pop Culture & Media
How brands should use chatbots

Big Ideas

How brands should use chatbots

From acting as virtual employees to creating more meaningful relationships with consumers, chatbots are opening up new opportunities for brands.
Retail : Digital : Technology
In-situ Showrooms

Micro Trends

In-situ Showrooms

Home-tail has matured. The stuffy showroom has evolved from a curated living space to a space where consumers can test the full functionality of p...
Home-tail : Retail Experience :  Showroom
Active Recovery

Micro Trends

Active Recovery

Brands are encouraging consumers to reset, restore and rejuvenate.
Active Recovery : Precovery : Snapbac
Streamlined Shopping

Micro Trends

Streamlined Shopping

Despite the speed and ease of online shopping, consumers are unwilling to completely relinquish physical stores.
Retail Experience : Online Shopping : Endless Aisles
Band Brands

Micro Trends

Band Brands

Once band merchandise was the preserve of kids who like heavy metal, but now it has become a booming industry that has expanded well beyond its roo...
Merchandise : Fashion : Anti-Authenticity
Male Positivity

Micro Trends

Male Positivity

New cultural initiatives are re-examining masculinity by focusing on mental health, body image and depression.
Re-con Man : Masculinity : Mental Health
On the app-walk

Micro Trends

On the app-walk

Fashion has found a new home. Rather than unveil their latest collections during glittering catwalk shows, fashion brands are increasingly heading ...
Vine : Tumblr : Fashion Show
Unaged White Whiskies

Micro Trends

Unaged White Whiskies

White Dog, light whiskey and moonshine – a growing number of producers are launching these unaged white whiskies to cater for cocktail-loving consu...
Whisky : Aged : Cocktail
Maurizio Ribotti : Without culture there is no commerce

Viewpoints

Maurizio Ribotti : Without culture there is no commerce

Design Partners’ Maurizio Ribotti talks about culture and design. 
Maurizio Ribotti : Zona Tortona : Design Partners
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