'gaming'

Perfect pitch: Björk album sets the right tone

News

Perfect pitch: Björk album sets the right tone

Perfect pitch: Björk album sets the right tone
Gaming : Live Performance : Booklet
VR for everyone

News

VR for everyone

Global – Radeon’s new campaign for a graphics card breaks convention with stereotypical aesthetics.
Radeon : Video Games : Gen Viz
Racing around: Facebook app puts Mini on the map

News

Racing around: Facebook app puts Mini on the map

Racing around: Facebook app puts Mini on the map
Advertising : Game : Ubiquitous Gaming Culture
UN gamifies development with Minecraft

Big Ideas

UN gamifies development with Minecraft

The United Nations is involving citizens in urban planning with the help of Minecraft-maker Mojang.
Minecraft : Ubiquitous Gaming Culture : United Nations
Imagine That: Ogilvy has a Whale of a time

News

Imagine That: Ogilvy has a Whale of a time

Imagine That: Ogilvy has a Whale of a time
Malaysia : Ubiquitous Gaming Culture : Lego
Bags of fun: Making a case for sensible packing

News

Bags of fun: Making a case for sensible packing

Bags of fun: Making a case for sensible packing
Advertising : Peter Firth : Gamification
Microsoft’s Xbox efforts cut 1.2m metric tons of CO2e emissions

News

Microsoft’s Xbox efforts cut 1.2m metric tons of CO2e emissions

Microsoft has announced that its sustainability initiatives for Xbox have prevented the release of 1.2m tonnes of carbon dioxide equivalent (CO2e) ...
Sustainability : Gaming : Technology
Female gaming continues to grow

Big Ideas

Female gaming continues to grow

Female gaming continues to grow
Tokyo : Japan : Video Games
Tencent restricts children’s gaming sessions

Big Ideas

Tencent restricts children’s gaming sessions

China – The internet and social media giant wants to curb addiction to its most popular game.
Media : Digital : Technology
Microsoft uses flight simulator to build Earth’s digital twin

News

Microsoft uses flight simulator to build Earth’s digital twin

Microsoft is advancing its Flight Simulator franchise in November 2024 with an unprecedented simulation experience that approaches the concept of a...
Design : Technology : Society
Pringles begins TikTok-approved caviar collection

News

Pringles begins TikTok-approved caviar collection

In a ground-breaking fusion of social media trends and gourmet snacking, Pringles has teamed up with The Caviar Co to introduce a limited-edition C...
Luxury : Food & Drink : Society
CES 2015: Samsung focuses on content to support products

Big Ideas

CES 2015: Samsung focuses on content to support products

Las Vegas – At its 2015 International CES press conference, Samsung moved further into Mega-systems territory, announcing a range of con...
CES 2015 : Samsung : The Dawn Of The Mega-systems
Kati London : Community-wide social gaming

Viewpoints

Kati London : Community-wide social gaming

The idea: Community-wide social gaming The woman: Kati London The agency: Area/Code Words: Jonna Dagliden Visuals: Joanna Tulej
Rurban Revolution : Retail Futures : Macon Money
Harrods targets tweens in social gaming venture

Big Ideas

Harrods targets tweens in social gaming venture

Harrods targets tweens in social gaming venture
Harrods : Stardoll : Chloé
B Surf is Burberry’s latest gaming experiment

News

B Surf is Burberry’s latest gaming experiment

Burberry has unveiled a video game, B Surf, to promote the launch of its monogram summer collection.
Fashion : Retail : Media And Entertainment
Clowning around: Fashion film uses gaming software

News

Clowning around: Fashion film uses gaming software

New York – Digital artists Reed + Rader have released the world’s first fashion film made using video games technology.
New York : Aysche Tiefenbrunner : Kelsey Gerry
Xbox gaming links older generations with family

News

Xbox gaming links older generations with family

The gaming brand is offering Xbox consoles to retirement communities across the UK in a bid to boost connections between retirees and their family ...
Media : Entertainment : Retirement
Coach unveils Find Your Courage campaign set in a virtual universe

News

Coach unveils Find Your Courage campaign set in a virtual universe

Luxury fashion brand Coach has launched its latest campaign, Find Your Courage, featuring a virtual universe.
Luxury : Advertising & Branding : Fashion
Saint Elmo’s gamifies long Covid symptoms

News

Saint Elmo’s gamifies long Covid symptoms

Creative agency Saint Elmo’s and the Long Covid Europe patient network have teamed up to launch an awareness campaign about the long-term effects o...
Health & Wellness : Technology : Media & Entertainment
​Thought-starter: Does gaming present an opportunity for travel brands?

News

​Thought-starter: Does gaming present an opportunity for travel brands?

Travel and hospitality brands are levelling-up their services to embrace the thrills, sights and sounds of competitive gaming.
Food
Ikea Russia innovates with gaming and Instagram campaigns

Big Ideas

Ikea Russia innovates with gaming and Instagram campaigns

Moscow agency Instinct has produced two innovative digital campaigns for the Russia division of Swedish homewares retailer Ikea.
Ikea : Russia : Transmedia Futures
Up, up and away: Airline wakes up to gaming

News

Up, up and away: Airline wakes up to gaming

Stockholm – German airline Lufthansa has created an alarm clock smartphone app for the Swedish market called Anywake, which wakes people up with th...
Gamification : Travel & Hospitality Futures : App
Gaming tech and healthy groceries fill Britain's shopping basket

Big Ideas

Gaming tech and healthy groceries fill Britain's shopping basket

Gaming tech and healthy groceries fill Britain’s shopping basket
Home Entertainment : Health : Office For National Statistics
Twitter Currency

Micro Trends

Twitter Currency

Brands are offering consumers a new way to pay for goods that is virtually free. Tweeting about products to create topical content, then claiming t...
Virtual Payment : Gamification : Tweet
Smashing fun: Recycling unit enables urbanites to let off steam

News

Smashing fun: Recycling unit enables urbanites to let off steam

Smashing fun: Recycling unit enables urbanites to let off steam
New York : US : USA
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