Transformation Age: Trend Briefing brings anarchy

The Future Laboratory’s co-founders Chris Sanderson and Martin Raymond joined strategy director Tom Savigar and LS:N Global editor James Wallman on stage to present our key consumer trends, which will change brand strategy over the next six months.

Anarconomy Decade explored how brands need to be disruptive with innovation. Revivalism looked to nostalgia and the growth of interest in all things past. Ubiquitous Gaming Culture explained how gaming is the new key engagement strategy for brands. Lastly, Intuitive Futures explored how brands are using cognitive fluency to reduce information overload.

To round off the afternoon, and to make use of the fantastic venue, electro-indie band Clock Opera were invited to play a short live set. After a few drinks with the LS:N Global team, delegates went on their way home, hopefully inspired to think a little more disruptively.

All our trends from the Spring Trend Briefing are now available in dossier form in the Macro Trends section.