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'gaming'
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Coach unveils Find Your Courage campaign set in a virtual universe
Luxury fashion brand Coach has launched its latest campaign, Find Your Courage, featuring a virtual universe.
Luxury
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Advertising & Branding
:
Fashion
News
Saint Elmo’s gamifies long Covid symptoms
Creative agency Saint Elmo’s and the Long Covid Europe patient network have teamed up to launch an awareness campaign about the long-term effects o...
Health & Wellness
:
Technology
:
Media & Entertainment
News
Thought-starter: Does gaming present an opportunity for travel brands?
Travel and hospitality brands are levelling-up their services to embrace the thrills, sights and sounds of competitive gaming.
Food
Big Ideas
Ikea Russia innovates with gaming and Instagram campaigns
Moscow agency Instinct has produced two innovative digital campaigns for the Russia division of Swedish homewares retailer Ikea.
Ikea
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Russia
:
Transmedia Futures
News
Up, up and away: Airline wakes up to gaming
Stockholm – German airline Lufthansa has created an alarm clock smartphone app for the Swedish market called Anywake, which wakes people up with th...
Gamification
:
Travel & Hospitality Futures
:
App
Big Ideas
Gaming tech and healthy groceries fill Britain's shopping basket
Gaming tech and healthy groceries fill Britain’s shopping basket
Home Entertainment
:
Health
:
Office For National Statistics
Micro Trends
Twitter Currency
Brands are offering consumers a new way to pay for goods that is virtually free. Tweeting about products to create topical content, then claiming t...
Virtual Payment
:
Gamification
:
Tweet
News
Smashing fun: Recycling unit enables urbanites to let off steam
Smashing fun: Recycling unit enables urbanites to let off steam
New York
:
US
:
USA
News
Gin school
London – Hendrick’s has brought help to bar staff with an online training site devoted to the ‘peculiar perfection’ of gin and tonic.
Hendrick’s Gin
:
Gin And Tonic
:
New Gent
News
Gaming mecca: Video games and digital art with an Islamic voice
New York – Experimental video games collective Babycastles has launched a show focusing on the ‘lived Muslim experience’. It features pieces that e...
Babycastles
:
Muslims
:
Video Games
News
Game, set and match: Björn Borg blends gaming culture with fashion promotion
Stockholm – Fashion brand Björn Borg has launched a computer game to accompany its new season’s collection.
Björn Borg
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First Person Lover
:
Gamification
News
Google uses gaming to teach kids how to be safe online
US – Be Internet Awesome is a new classroom curriculum designed to educate children about online threats such as hackers, phishing and trolls.
Digital
:
Technology
:
Media
Foresight Masterclass Series 2
Module 5 Refusing Tomorrow
How denial plays a key part in blunting our ability to effectively forecast tomorrow and why we fail to recognise its presence until it’s too late.
Masterclass
News
Dutch Pavilion re-imagines the sports bar at Venice Architecture Biennale
Curated by Amanda Pinatih and designed by Gabriel Fontana, Sidelined re-imagines the traditional sports bar as a welcoming, non-binary social space.
The Netherlands
:
Venice Architecture Biennale
:
Design
News
Puma unleashes Go Wild campaign celebrating all runners
Puma has launched its most ambitious global brand campaign to date – Go Wild – marking a bold new direction in its positioning.
Sports
:
Puma
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Puma Go Wild Campaign
News
Apple’s Mac for Students campaign showcases university creativity and content creation
Apple’s latest campaign, Mac for Students, highlights the creativity and innovation of Japan’s university extracurricular groups, known as ‘circles’.
Youth
:
Sports & Leisure
:
Technology
News
Stat: March Madness ad sales for women’s basketball tournament surge
Landing an advertising spot during the Women’s March Madness basketball tournament is more competitive than ever.
Sports & Leisure
:
Advertising & Branding
:
Finance
News
Nike launches After Dark Tour to empower women runners
Nike is expanding its commitment to women’s sport with the launch of the After Dark Tour, a global night-time race series designed to celebrate and...
Sport
:
Running
:
Women In Sport
News
Lululemon taps into civic fandom with Lewis Hamilton partnership
Lululemon has unveiled Formula 1 champion Lewis Hamilton as its latest global brand ambassador, marking a strategic evolution in the brand’s approa...
Fashion
:
Sports
:
Social Impact
News
SoulCycle makes move into fashion-first retail
SoulCycle is ramping up its retail ambitions, with the aim to grow apparel into 15–20% of its business and potentially open stand-alone fashion-foc...
Fitness
:
Fashion
:
Retail
News
Asahi Super Dry spotlights style and culture in campaign for Women’s Rugby World Cup
Asahi Super Dry has launched a bold new campaign film starring English rugby union player Ellie Kildunne, spotlighting the confidence, creativity a...
Sports
:
Food And Drink
:
Advertising
News
Wimbledon elevates fan engagement with AI-powered digital experiences
The All England Lawn Tennis Club and IBM have unveiled an AI-powered experience designed to deepen audience engagement and enhance match under...
Wimbledon
:
Sports
:
Entertainment
Viewpoints
China’s New Fitness Boom is More Than a Trend
Fitness in China is no longer just for gym-goers or athletes. Visual anthropologist Enke Huang argues that it has become a lasting cultural shift f...
Health And Wellness
:
Identity
:
China
Micro Trends
Adaptive Arenas
As sports fandom grows stronger, sports bodies and clubs are introducing new technologies to make live events accessible to spectators with impaire...
Sports & Leisure
:
Technology
:
Health & Wellness
News
MAD//Fest 2025: Culture, collaborations and creating a new identity for women’s football
On day two of MAD//Fest 2025, Ruth Hooper, chief marketing officer at the Women’s Super League (WSL), set out a vision for reshaping the visual ide...
Global Events
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Advertising & Marketing
:
Football
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