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'gaming'
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Gin school
London – Hendrick’s has brought help to bar staff with an online training site devoted to the ‘peculiar perfection’ of gin and tonic.
Hendrick’s Gin
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Gin And Tonic
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New Gent
News
Gaming mecca: Video games and digital art with an Islamic voice
New York – Experimental video games collective Babycastles has launched a show focusing on the ‘lived Muslim experience’. It features pieces that e...
Babycastles
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Muslims
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Video Games
News
Game, set and match: Björn Borg blends gaming culture with fashion promotion
Stockholm – Fashion brand Björn Borg has launched a computer game to accompany its new season’s collection.
Björn Borg
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First Person Lover
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Gamification
News
Google uses gaming to teach kids how to be safe online
US – Be Internet Awesome is a new classroom curriculum designed to educate children about online threats such as hackers, phishing and trolls.
Digital
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Technology
:
Media
News
The Campaign: Disney’s ESPN joins Fortnite with football island activation
Following Disney’s £1.1bn ($1.5bn, €1.4bn) investment in Epic Games, ESPN and Fortnite are teaming up with a new in-game experience, ESPN Football ...
Pop-culture & Media
:
Youth
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Sports & Leisure
News
Elf brings beauty to game day with inclusive fandom campaign
Elf Cosmetics, the American beauty brand behind Power Grip Primer, is stepping into the sports arena with its latest campaign, Eyes. Lips. Face. Fa...
Sports & Leisure
:
Beauty
:
Advertising & Branding
News
Netflix South Korea tackles rugby with new reality show Rugged Rugby: Conquer or Die
Netflix is set to premiere Rugged Rugby: Conquer or Die on 10 December, aiming to introduce Korean audiences to the intense world of rugby.
Sports & Leisure
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Society
:
Pop-culture & Media
Foresight Masterclass Series 2
Module 5 Refusing Tomorrow
How denial plays a key part in blunting our ability to effectively forecast tomorrow and why we fail to recognise its presence until it’s too late.
Masterclass
News
Puma unleashes Go Wild campaign celebrating all runners
Puma has launched its most ambitious global brand campaign to date – Go Wild – marking a bold new direction in its positioning.
Sports
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Puma
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Puma Go Wild Campaign
News
Apple’s Mac for Students campaign showcases university creativity and content creation
Apple’s latest campaign, Mac for Students, highlights the creativity and innovation of Japan’s university extracurricular groups, known as ‘circles’.
Youth
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Sports & Leisure
:
Technology
News
Nike teams up with Isamaya Ffrench for a beauty-inspired Air Max Dn collection
Nike is set to launch two exclusive colourways of its Air Max Dn in collaboration with renowned make-up artist Isamaya Ffrench.
Beauty
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Sports & Leisure
:
Fashion
News
Stat: March Madness ad sales for women’s basketball tournament surge
Landing an advertising spot during the Women’s March Madness basketball tournament is more competitive than ever.
Sports & Leisure
:
Advertising & Branding
:
Finance
News
SoulCycle makes move into fashion-first retail
SoulCycle is ramping up its retail ambitions, with the aim to grow apparel into 15–20% of its business and potentially open stand-alone fashion-foc...
Fitness
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Fashion
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Retail
News
Stat: Craftsmanship powers France’s economy beyond luxury
France’s specialist craftsmanship sector is lucrative – generating £56.3bn ($71.5bn, €68bn) in revenues annually, according to a study by the Insti...
Luxury
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Fashion
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Design
News
Nike launches After Dark Tour to empower women runners
Nike is expanding its commitment to women’s sport with the launch of the After Dark Tour, a global night-time race series designed to celebrate and...
Sport
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Running
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Women In Sport
News
Stanley 1913 and Lionel Messi unite for a drinkware collaboration
Lifestyle drinkware brand Stanley 1913 has teamed up with football legend Lionel Messi for an exclusive, multi-year partnership that blends perform...
Sports & Leisure
:
Society
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Food & Drink
Viewpoints
China’s New Fitness Boom is More Than a Trend
Fitness in China is no longer just for gym-goers or athletes. Visual anthropologist Enke Huang argues that it has become a lasting cultural shift f...
Health And Wellness
:
Identity
:
China
News
Jeddah declares school holiday for 2025 Formula 1 Grand Prix
Students and education staff in Jeddah, Makkah and Taif will enjoy a two-day holiday on 20–21 April as the city hosts the STC Saudi Arabian Grand P...
Youth
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Sports & Leisure
:
Society
News
Stat: Super Bowl smashes viewership records
Fox’s broadcast of the 2025 Super Bowl LIX drew a record-breaking 126m viewers across platforms, cementing its place as the most-watched Super Bowl...
Sports & Leisure
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Advertising & Branding
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Pop-culture & Media
News
World Labs' AI system brings photos to life with interactive 3D worlds
World Labs, a start-up founded by AI pioneer Fei-Fei Li, has introduced an AI system capable of transforming single images into interactive 3D vide...
Pop-culture & Media
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Technology
:
Advertising & Branding
News
CES 2025 daily recap: Panasonic launches wellness division and Delta turns 100
The first official day of CES 2025 opened with Panasonic Holdings Corp group CEO Yuki Kusumi taking to the stage to announce Panasonic Well.
Technology
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CES
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CES 2025
News
Louis Le Joly Senoville debuts wearable chess set
Central Saint Martins graduate Louis Le Joly Senoville has introduced a groundbreaking wearable chess set as his final-year project.
Design
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Fashion
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Sport
News
Miami unveils floating padel court for ultra-luxurians
Miami Harbour has welcomed its first-ever floating padel court, a transportable venue that redefines sports and luxury.
Sport
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Spaces
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Travel
News
Southampton FC launches creative design studio Turf
Southampton FC has unveiled Turf, an innovative creative design studio bringing the club’s renowned in-house creative expertise to the broader busi...
Design
:
Sports
:
Leisure
News
Stat: Consumers are willing to pay more for brands they trust
More than two-thirds of consumers in the US, the UK and Australia are willing to pay an average of 25% more for their favourite brands, according t...
Retail
:
Advertising And Branding
:
Value
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