'gaming'

Microsoft’s Xbox efforts cut 1.2m metric tons of CO2e emissions

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Microsoft’s Xbox efforts cut 1.2m metric tons of CO2e emissions

Microsoft has announced that its sustainability initiatives for Xbox have prevented the release of 1.2m tonnes of carbon dioxide equivalent (CO2e) ...
Sustainability : Gaming : Technology
Female gaming continues to grow

Big Ideas

Female gaming continues to grow

Female gaming continues to grow
Tokyo : Japan : Video Games
Tencent restricts children’s gaming sessions

Big Ideas

Tencent restricts children’s gaming sessions

China – The internet and social media giant wants to curb addiction to its most popular game.
Media : Digital : Technology
Kati London : Community-wide social gaming

Viewpoints

Kati London : Community-wide social gaming

The idea: Community-wide social gaming The woman: Kati London The agency: Area/Code Words: Jonna Dagliden Visuals: Joanna Tulej
Rurban Revolution : Retail Futures : Macon Money
Microsoft uses flight simulator to build Earth’s digital twin

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Microsoft uses flight simulator to build Earth’s digital twin

Microsoft is advancing its Flight Simulator franchise in November 2024 with an unprecedented simulation experience that approaches the concept of a...
Design : Technology : Society
Pringles begins TikTok-approved caviar collection

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Pringles begins TikTok-approved caviar collection

In a ground-breaking fusion of social media trends and gourmet snacking, Pringles has teamed up with The Caviar Co to introduce a limited-edition C...
Luxury : Food & Drink : Society
CES 2015: Samsung focuses on content to support products

Big Ideas

CES 2015: Samsung focuses on content to support products

Las Vegas – At its 2015 International CES press conference, Samsung moved further into Mega-systems territory, announcing a range of con...
CES 2015 : Samsung : The Dawn Of The Mega-systems
Harrods targets tweens in social gaming venture

Big Ideas

Harrods targets tweens in social gaming venture

Harrods targets tweens in social gaming venture
Harrods : Stardoll : Chloé
B Surf is Burberry’s latest gaming experiment

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B Surf is Burberry’s latest gaming experiment

Burberry has unveiled a video game, B Surf, to promote the launch of its monogram summer collection.
Fashion : Retail : Media And Entertainment
Clowning around: Fashion film uses gaming software

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Clowning around: Fashion film uses gaming software

New York – Digital artists Reed + Rader have released the world’s first fashion film made using video games technology.
New York : Aysche Tiefenbrunner : Kelsey Gerry
Xbox gaming links older generations with family

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Xbox gaming links older generations with family

The gaming brand is offering Xbox consoles to retirement communities across the UK in a bid to boost connections between retirees and their family ...
Media : Entertainment : Retirement
Coach unveils Find Your Courage campaign set in a virtual universe

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Coach unveils Find Your Courage campaign set in a virtual universe

Luxury fashion brand Coach has launched its latest campaign, Find Your Courage, featuring a virtual universe.
Luxury : Advertising & Branding : Fashion
Saint Elmo’s gamifies long Covid symptoms

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Saint Elmo’s gamifies long Covid symptoms

Creative agency Saint Elmo’s and the Long Covid Europe patient network have teamed up to launch an awareness campaign about the long-term effects o...
Health & Wellness : Technology : Media & Entertainment
​Thought-starter: Does gaming present an opportunity for travel brands?

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​Thought-starter: Does gaming present an opportunity for travel brands?

Travel and hospitality brands are levelling-up their services to embrace the thrills, sights and sounds of competitive gaming.
Food
Ikea Russia innovates with gaming and Instagram campaigns

Big Ideas

Ikea Russia innovates with gaming and Instagram campaigns

Moscow agency Instinct has produced two innovative digital campaigns for the Russia division of Swedish homewares retailer Ikea.
Ikea : Russia : Transmedia Futures
Up, up and away: Airline wakes up to gaming

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Up, up and away: Airline wakes up to gaming

Stockholm – German airline Lufthansa has created an alarm clock smartphone app for the Swedish market called Anywake, which wakes people up with th...
Gamification : Travel & Hospitality Futures : App
Twitter Currency

Micro Trends

Twitter Currency

Brands are offering consumers a new way to pay for goods that is virtually free. Tweeting about products to create topical content, then claiming t...
Virtual Payment : Gamification : Tweet
Gaming tech and healthy groceries fill Britain's shopping basket

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Gaming tech and healthy groceries fill Britain's shopping basket

Gaming tech and healthy groceries fill Britain’s shopping basket
Home Entertainment : Health : Office For National Statistics
Smashing fun: Recycling unit enables urbanites to let off steam

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Smashing fun: Recycling unit enables urbanites to let off steam

Smashing fun: Recycling unit enables urbanites to let off steam
New York : US : USA
Gin school

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Gin school

London – Hendrick’s has brought help to bar staff with an online training site devoted to the ‘peculiar perfection’ of gin and tonic.
Hendrick’s Gin : Gin And Tonic : New Gent
Stat: US sports fans show high engagement across travel, gaming and media

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Stat: US sports fans show high engagement across travel, gaming and media

According to GWI’s latest Global Fan Study, 62% of US sports fans are more likely to take three to four international trips per year compared with ...
Sports : Travel : Statistic
Gaming mecca: Video games and digital art with an Islamic voice

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Gaming mecca: Video games and digital art with an Islamic voice

New York – Experimental video games collective Babycastles has launched a show focusing on the ‘lived Muslim experience’. It features pieces that e...
Babycastles : Muslims : Video Games
Game, set and match: Björn Borg blends gaming culture with fashion promotion

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Game, set and match: Björn Borg blends gaming culture with fashion promotion

Stockholm – Fashion brand Björn Borg has launched a computer game to accompany its new season’s collection.
Björn Borg : First Person Lover : Gamification
Google uses gaming to teach kids how to be safe online

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Google uses gaming to teach kids how to be safe online

US – Be Internet Awesome is a new classroom curriculum designed to educate children about online threats such as hackers, phishing and trolls.
Digital : Technology : Media
Dutch Design Week 2025: kidult aesthetics and serious play

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Dutch Design Week 2025: kidult aesthetics and serious play

On a rainy day in Eindhoven, the design capital of The Netherlands, artists and designers showed us something that really makes us human, that sets...
Design : Dutch Design Week : Play
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