LS:N Global

Daily Signals

Pringles begins TikTok-approved caviar collection

In a ground-breaking fusion of social media trends and gourmet snacking, Pringles has teamed up with The Caviar Co to introduce a limited-edition C...

Big Ideas

CES 2015: Samsung focuses on content to support products

Las Vegas – At its 2015 International CES press conference, Samsung moved further into Mega-systems territory, announcing a range of con...

CES 2015 : Samsung : The Dawn Of The Mega-systems

Big Ideas

Harrods targets tweens in social gaming venture

Harrods : Stardoll : Chloé

Daily Signals

B Surf is Burberry’s latest gaming experiment

Burberry has unveiled a video game, B Surf, to promote the launch of its monogram summer collection.

Fashion : Retail : Media And Entertainment

Daily Signals

Clowning around: Fashion film uses gaming software

New York – Digital artists Reed + Rader have released the world’s first fashion film made using video games technology.

New York : Aysche Tiefenbrunner : Kelsey Gerry

Daily Signals

Xbox gaming links older generations with family

The gaming brand is offering Xbox consoles to retirement communities across the UK in a bid to boost connections between retirees and their family ...

Media : Entertainment : Retirement

Daily Signals

Coach unveils Find Your Courage campaign set in a virtual universe

Luxury fashion brand Coach has launched its latest campaign, Find Your Courage, featuring a virtual universe.

Luxury : Advertising & Branding : Fashion

Daily Signals

Saint Elmo’s gamifies long Covid symptoms

Creative agency Saint Elmo’s and the Long Covid Europe patient network have teamed up to launch an awareness campaign about the long-term effects o...

Health & Wellness : Technology : Media & Entertainment

Daily Signals

Thought-starter: Does gaming present an opportunity for travel brands?

Travel and hospitality brands are levelling-up their services to embrace the thrills, sights and sounds of competitive gaming.

Food

Big Ideas

Ikea Russia innovates with gaming and Instagram campaigns

Moscow agency Instinct has produced two innovative digital campaigns for the Russia division of Swedish homewares retailer Ikea.

Ikea : Russia : Transmedia Futures

Daily Signals

Up, up and away: Airline wakes up to gaming

Stockholm – German airline Lufthansa has created an alarm clock smartphone app for the Swedish market called Anywake, which wakes people up with th...

Gamification : Travel & Hospitality Futures : App

Big Ideas

Gaming tech and healthy groceries fill Britain's shopping basket

Gaming tech and healthy groceries fill Britain’s shopping basket

Home Entertainment : Health : Office For National Statistics

Micro Trends

Twitter Currency

Brands are offering consumers a new way to pay for goods that is virtually free. Tweeting about products to create topical content, then claiming t...

Virtual Payment : Gamification : Tweet

Daily Signals

Smashing fun: Recycling unit enables urbanites to let off steam

New York : US : USA

Daily Signals

Gin school

London – Hendrick’s has brought help to bar staff with an online training site devoted to the ‘peculiar perfection’ of gin and tonic.

Hendrick’s Gin : Gin And Tonic : New Gent

Daily Signals

Gaming mecca: Video games and digital art with an Islamic voice

New York – Experimental video games collective Babycastles has launched a show focusing on the ‘lived Muslim experience’. It features pieces that e...

Babycastles : Muslims : Video Games

Daily Signals

Game, set and match: Björn Borg blends gaming culture with fashion promotion

Stockholm – Fashion brand Björn Borg has launched a computer game to accompany its new season’s collection.

Björn Borg : First Person Lover : Gamification

Daily Signals

Google uses gaming to teach kids how to be safe online

US – Be Internet Awesome is a new classroom curriculum designed to educate children about online threats such as hackers, phishing and trolls.

Digital : Technology : Media

Daily Signals

Dutch Design Week 2025: kidult aesthetics and serious play

On a rainy day in Eindhoven, the design capital of The Netherlands, artists and designers showed us something that really makes us human, that sets...

Design : Dutch Design Week : Play

Micro Trends

Adaptive Arenas

As sports fandom grows stronger, sports bodies and clubs are introducing new technologies to make live events accessible to spectators with impaire...

Sports & Leisure : Technology : Health & Wellness

Micro Trends

Belonging Bars

Once defined by masculinity and bravado, the sports bar is being re-imagined to welcome audiences long excluded from sports culture, creating inclu...

Women's Sports : Inclusivity : Fan Culture

Daily Signals

Lululemon taps into civic fandom with Lewis Hamilton partnership

Lululemon has unveiled Formula 1 champion Lewis Hamilton as its latest global brand ambassador, marking a strategic evolution in the brand’s approa...

Fashion : Sports : Social Impact

Daily Signals

Stat: Gen Alpha face stricter screen time controls at home and school

New survey data from Morning Consult reveals that technology bans are already widespread in schools across the US, with more than half of parents o...

Technology : Gen Alpha : Education

Daily Signals

Stat: Girls’ sport participation could unlock leadership potential at work

Girls who play extracurricular sport in the UK are 50% more likely to go on to achieve senior professional roles at work, according to Game Changin...

Sport : Women's Sports : Teenage Girls

Daily Signals

Asahi Super Dry spotlights style and culture in campaign for Women’s Rugby World Cup

Asahi Super Dry has launched a bold new campaign film starring English rugby union player Ellie Kildunne, spotlighting the confidence, creativity a...

Sports : Food And Drink : Advertising

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