LS:N Global

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Louis Vuitton brings luxury touch to eSports

The French luxury house has become the first to collaborate with a major eSports organisation.

Luxury : ESports : Entertainment

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Obsess wants to refresh the e-commerce experience

The fashion software company has launched a new e-commerce platform that re-invents product discovery online.

Retail : E-commerce : Digital

News

Sonos explores music’s effect on the mind

To celebrate Google Assistant’s integration on Sonos devices, Sonos created an immersive, multi-sensory installation in London.

Technology : Sound : Music

News

Skin serums that traverse women’s cycles

French skincare brand Typology has launched a line of four serums that respond to changes in women’s skin throughout their menstrual cycle.

Beauty : Luxury : Hormones

News

Belstaff celebrates Scotland’s rural characters

Belstaff has commissioned a photographic project focusing on everyday individuals living in the Highlands and islands of western Scotland.

Luxury : Fashion : Society

News

A luxury Bitcoin watch for the crypto-affluent

Watchmaker Franck Muller has created the Encrypto, the world’s first functional Bitcoin timepiece that allows wearers to check their balance and s...

Luxury : Finance : Cryptocurrency

News

Thought-starter: Is it time for tech to blend into the background?

Asconsumers seek a more balanced relationship with devices and technology, brandsare creating home electronics that blend seamlessly into the backg...

Technology : Design : Luxury

News

Thought-starter: Will fashion embrace eco-friendly fur?

With the real versus replica fur debate still raging, deputy foresight editor Kathryn Bishop explores the eco innovators disrupting fashion product...

Fashion : Luxury : Fur

News

Thought-starter: Can the sharing economy transform childcare?

With the sharing economy disrupting many of the core pillars of adult life, brands are now turning their attention to the ways it can positively im...

Youth : Sharing Economy : Housing

News

The world’s ‘best restaurant’ opens a gourmet hotel

In May, chef Massimo Bottura will open a hotel to accommodate visitors to his world-famous restaurant.

Food : Luxury : Hospitality

News

Thought-starter: Will tomorrow’s brand experiences be in constant flux?

The rise of reactive new materials and technologies means that future physical consumer touchpoints will no longer be set in stone… or any other so...

Technology : Media : Futuretainment

News

Thought-starter: Should reusable water bottles be a luxury product?

Virgil Abloh’s reusable water bottle for Evian is indicative of luxury’s new mindset. But senior futures analyst Victoria Buchanan asks: shouldn’t ...

Drinks : Sustainability : Luxury

News

Thought-starter: Are retail staff the new influencers?

To help build consumer trust and product authenticity, brands are starting to focus more on insider advocates than external influencers, says deput...

Retail : Fashion : Workplace

News

Uber is offering mindfulness on-the-go

Through the partnership with mindfulness app Calm, riders can now access a series of guided meditations through the Uber app.

Health : Wellness : Mobility

News

The Campaign: The Everything by Kenzo

Luxury campaigns took a dramatic twist in 2018, with cinematic experiences dominating brand communications. In the spring, Tiffany & Co.’s, musical...

Luxury : Advertising : Film

News

The Interview: John Connell on spatial sound experiences

Earlier in the year, we discussed how spatial sound has the potential to create new immersive experiences with John Connell, researcher-in-residenc...

Media : Digital : Retail

News

Burger King uses geofencing to poach McDonald’s customers

The fast food chain found success when it offered one-cent Whopper burgers to those in the proximity of a McDonald’s.

Food : Marketing : Backlash Brands

News

Nike's latest drop is only available on Craigslist

Streetwear fans buying Martine Rose and Nike must travel to a seller’s house in London in order to purchase the collection.

Fashion : Youth : Retail

News

Thought-starter: How are Poland’s middle class spending?

Deputy foresight editor Kathryn Bishop explores how Poland’s emerging middle class are using luxury goods and services to signify their new-found s...

Luxury : Culture : Retail

News

Monki highlights the effects of social media on mental health

The H&M Group’s youth-focused fashion brand has launched a campaign to draw attention to the positive and negative sides of social media.

Fashion : Mental Health : Advertising

News

Maiyet introduces retail to the members’ club

The sustainable luxury brand has opened a concept store in The Conduit, which will only open three days a month.

Fashion : Luxury : Retail

News

Burberry’s next frontier is education

The luxury fashion house is rolling out its first arts and culture programme for British schools.

Culture : Luxury : Education

News

Deodorant gets an eco-friendly new look

Myro is a plant-based deodorant brand that uses 50% less plastic than disposable alternatives.

Beauty : Wellbeing : Sustainability

News

Dirty Lemon launches a digital honesty box

The beverage brand has opened a store that invites customers to help themselves to products and pay later.

Health : Wellness : Pricing

News

Gucci is using Instagram to explore historical beauty

The luxury house has launched a new Instagram account that archives beauty in art through the ages.

Beauty : Digital : Culture

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