'Branding'

Lynk & Co

Design Directions

Lynk & Co

Lynk & Co is a new car brand that puts digital connectivity and sharing at the heart of its design.
Lynk & Co : Volvo : Auto
Voting for all

Big Ideas

Voting for all

US – Boost Mobile is taking a stand in the forthcoming presidential election by allowing people to vote in its stores.
Boost Mobile : Brandstanding : US Presidenital Election
Hugh Duffie: Sandows

Viewpoints

Hugh Duffie: Sandows

Why coffee is experiencing a ready-to-drink revolution.
Coffee : Ready To Drink : Sandows
Live-stream retail

Big Ideas

Live-stream retail

China – E-commerce site Tmall has hosted live streams of American stores to teach Chinese consumers about their products.
Tmall : New Bricolage Living : Transpierences
Beauty Futures Network Evening 2016: Azzi Glasser

Daily Signals

Beauty Futures Network Evening 2016: Azzi Glasser

London – Fragrance brands need to move away from talking about notes, according to perfume designer Azzi Glasser.
Perfume : E-motional Economy : Azzi Glasser
​Space 3D

Big Ideas

​Space 3D

Dubai – The world’s first fully functional 3D-printed office building has opened.
Dubai Future Foundation : The Immortal Brand : 3D Printing
Sky shopping

Big Ideas

Sky shopping

US – Budget airline JetBlue has digitised its in-flight catalogue after finding that passengers were already using its free wi-fi to shop.
JetBlue Airways : Fly-Fi : E-commerce
Shared deep learning

Big Ideas

Shared deep learning

Global – Google is running an open course on machine learning through utilitarian nanodegree website Udacity.
Google : Udacity : Deep Learning
Web Summit 2015: Blathnaid Healy

Viewpoints

Web Summit 2015: Blathnaid Healy

News site Mashable owes its growing readership to keeping one step ahead of the online conversation, says UK editor Blathnaid Healy.
Blathnaid Healy : Mashable : Line
Blockchain bonanza

Big Ideas

Blockchain bonanza

Global – Microsoft is making it easier for financial services to get to grips with blockchain thanks to ready-made testing environment Azure. 
Microsoft : Azure : Ethereum
Dublin Web Summit 2015: Power of privacy

Big Ideas

Dublin Web Summit 2015: Power of privacy

Dublin – Privacy is the next big battleground for brands, according to Wickr founder Nico Sell.
Wickr : Wickr Foundation : Encryption
Save it

Big Ideas

Save it

US – Off-price retail is here to stay and the industry is set to grow, according to the latest figures from Mintel.
Mintel : Retail : Off-price
LDF Network Evening 2015: James Shaw

Daily Signals

LDF Network Evening 2015: James Shaw

London – Designer James Shaw uses many words to refer to his work, but ‘craft’ is not one of them.
James Shaw : Designer : Craft
Connected tech’s coming home

Big Ideas

Connected tech’s coming home

London – Next year could be the year that the Connected Home finally starts living up to its potential, says British Gas’ Kassir Hussein.
British Gas : Hive : Techable Talks
Feel-good fit

Big Ideas

Feel-good fit

Canada – Sportswear brand Lululemon is marketing its new range of leggings to emphasise how women feel wearing them, rather than how they look.
Lululemon : Engineered Sensation : The Optimised Self
Snake offensive

Daily Signals

Snake offensive

California – Conscious outdoor clothing company Patagonia has launched a campaign to restore America’s mighty Snake River. Free The Snake is a...
Freethesnake : Patagonia : Whole-system Thinking
Mindful mists

Daily Signals

Mindful mists

London Festival of Architecture 2015 – LS:N Global caught up with Loop.pH co-founder Rachel Wingfield to find out more about the design studio...
London Festival Of Architecture : Loop.pH : ​Haeckels
Friendly advice

Big Ideas

Friendly advice

US – Millennials are turning to family and friends for financial advice instead of industry professionals, according to a new survey.
Northwestern Mutual : IQuantifi : Millennials
Twitter reaches out to consumers in emerging economies

Big Ideas

Twitter reaches out to consumers in emerging economies

Twitter has acquired ZipDial, a service that enables brands to reach consumers who spend most of their time offline.
Twitter : Mobile Internet Access : New Emerging Affluents
Real Talk

Micro Trends

Real Talk

A beauty movement is under way, one that celebrates beauty in its natural form but equally embraces that wearing make-up isn’t a frivolous or silly...
Glossier : Sali Hughes : Pretty Honest
David Palmer: How to create a house of whisky

Viewpoints

David Palmer: How to create a house of whisky

Finding contemporary twists is key for Scotch whisky to stay relevant, says David Palmer, founder and executive creative director of creative ...
Johnnie Walker : Johnnie Walker House : Whisky
Two’s company: Jameson rolls out new partnership

Daily Signals

Two’s company: Jameson rolls out new partnership

London – Grandfather of Irish whiskey Jameson, which was founded in 1780, has joined forces with three-year-old east London micro-brewery Beavertow...
Jameson : Beavertown Brewery : Cork
CES: High-tech fashion: Fitbit teams up with Tory Burch

Daily Signals

CES: High-tech fashion: Fitbit teams up with Tory Burch

Las Vegas – Fitbit has joined forces with high-end fashion brand Tory Burch with the plan to create a line of designer accessories for the wearable...
CES : Fitbit : Tory Burch
Chipotle boosts vegetarian option with tofu dish

Big Ideas

Chipotle boosts vegetarian option with tofu dish

Chipotle boosts vegetarian option with tofu dish
Provenance : Brandstanding : San Francisco
Amazon Fashion gets its first airing on tv

Big Ideas

Amazon Fashion gets its first airing on tv

US – Amazon Fashion has launched its first tv advertising campaign to promote its growing credentials. The simply executed 30-second advert, launch...
Amazon : Amazon Fashion : Advertising
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