'Branding'

Bug's life: Ad uses insects to tout phone's eco creds

Daily Signals

Bug's life: Ad uses insects to tout phone's eco creds

Bug’s life: Ad uses insects to tout phone’s eco creds
Advertising : Denizen : Qualcomm
Loyalty apps: helping to make life easier

Big Ideas

Loyalty apps: helping to make life easier

Loyalty apps: helping to make life easier
Loyalty Apps : Loyalty : LooptStar
Growing wood: kitchen utensils come to life

Daily Signals

Growing wood: kitchen utensils come to life

Growing wood: kitchen utensils come to life
Natural : Show Your Working : Danish
Future of online retail is mobile

Big Ideas

Future of online retail is mobile

Future of online retail is mobile
Tommy Hilfiger : Iphone : Barnes & Noble
Cinema beats the credit crunch: silver-screen success in the slump

Big Ideas

Cinema beats the credit crunch: silver-screen success in the slump

Cinema beats the credit crunch: silver-screen success in the slump
Cinema : Film Distributors' Association : 3D Cinema
Adaptability by Design

Micro Trends

Adaptability by Design

As consumers become increasingly aware of the social and environmental impact of global sourcing, small-scale manufacturers are developing more per...
Global Sourcing : Small-scale Manufacturers : Design
Say aah: Nanotechnology takes on toothpaste

Daily Signals

Say aah: Nanotechnology takes on toothpaste

Say aah: Nanotechnology takes on toothpaste
Nanotechnology : Toothpaste : Whitening
FT Business of Luxury 2025: The New Shape of Global Luxury

Big Ideas

FT Business of Luxury 2025: The New Shape of Global Luxury

Luxury is evolving through post-purchase care, storytelling in resale and digital product passports, all in service of building deeper connections ...
Luxury : Retail : Fashion
Future Forecast 2025: Sports, Health & Wellness 

Micro Trends

Future Forecast 2025: Sports, Health & Wellness 

The sports, health and wellness industries are undergoing significant transformations, driven by innovative biotechnology, new consumer markets and...
Sports & Leisure : Society : Health & Wellness
Brand Innovation Debrief: Selfridges

Big Ideas

Brand Innovation Debrief: Selfridges

Amid a global decline in department stores, Selfridges defies the trend through innovative strategies and a bold vision for the future.
Retail : Selfridges : Luxury
Foresight Friday: Dan Hastings, deputy foresight editor

Daily Signals

Foresight Friday: Dan Hastings, deputy foresight editor

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas, and virals we’re all talking about. This week, deputy foresight editor ...
Pop-culture & Media
Stat: Young people urge brands to do more than pay lip service on wellness

Daily Signals

Stat: Young people urge brands to do more than pay lip service on wellness

Young people are adamant when it comes to wellbeing. Despite their very recent coming of age, Gen Z are already heavily influencing how we approach...
Stat : Statistic : Stats
Starbucks launches accessible Web3 community

Daily Signals

Starbucks launches accessible Web3 community

As it looks to level up digital engagement and develop its loyalty programme, the coffee chain is launching a Web3 experience for its Starbucks Rew...
Media And Entertainment : Technology : Food
This media brand is rolling out an ethical coffee line

Daily Signals

This media brand is rolling out an ethical coffee line

Progressive independent media company Crooked Media is adding an ethical coffee line to its portfolio of services, marking its first move into the ...
Food & Drink : Design : Media & Entertainment
Olaplex welcomes a virtual employee to the team

Daily Signals

Olaplex welcomes a virtual employee to the team

The prestige haircare brand is using an artificial intelligence (AI) employee to represent its brand – and sell products.
Beauty : Technology : Workplace
Hard seltzers give a boozy twist to afternoon tea

Daily Signals

Hard seltzers give a boozy twist to afternoon tea

Vodka brand Svedka is breaking into the hard seltzer category with a ready-to-drink beverage, Tropics Tea Spritz, which combines vodka with tea and...
Food : Drink : RTD
Burberry’s collaborative zine inspires children’s futures

Daily Signals

Burberry’s collaborative zine inspires children’s futures

Building on his charitable efforts to help disadvantaged children develop literacy skills, footballer Marcus Rashford is teaming up with a North Lo...
Youth : Media : Education
Podcast: Georgina Johnson on Collectivism, Consensus and Accountability

Podcasts

Podcast: Georgina Johnson on Collectivism, Consensus and Accountability

We speak with artist-curator, art director, editor and writer, Georgina Johnson to discuss how brands need to understand the role that collectivism...
Podcast : Society : Back To The F**kture
Stat: Unbranded jewellery is a hit with next-gen luxurians

Daily Signals

Stat: Unbranded jewellery is a hit with next-gen luxurians

When it comes to high-value jewellery purchases, luxury shoppers are looking to express their personal style by opting for unbranded pieces.
Stat : Stats : Statistic
Impossible brings faux meat to school lunchrooms

Daily Signals

Impossible brings faux meat to school lunchrooms

The faux meat brand will be testing its products in US schools, encouraging young people to develop plant-based eating habits early in life.
Health And Wellness : Society : School
Excedrin pain relief targets headache-prone gamers

Daily Signals

Excedrin pain relief targets headache-prone gamers

Pain relief brand Excedrin is tapping into the gaming community in its latest campaign in response to this group’s propensity for headaches.
Health And Wellness : Media : Entertainment
Modest Wear Market 2019

Markets

Modest Wear Market 2019

Beyond luxury apparel, fashion brands and retailers are winning over modern Muslim customers with new iterations of modest clothing.
Fashion : Sport : Leisure
Stat: Tv advertising is most influential for Generation X

Daily Signals

Stat: Tv advertising is most influential for Generation X

In a recent US survey, 23.5% of Generation X respondents said they had made a purchase influenced by tv ads in the past six months.
Advertising : Gen X : Retail
Why brands need to pay more attention to hormonal fluctuations

Viewpoints

Why brands need to pay more attention to hormonal fluctuations

Why the healthcare sector should take note of the new beauty and lifestyle brands factoring in biological differences between the sexes.
Health : Wellness : Hormones
Will product drop culture save the department store?

Viewpoints

Will product drop culture save the department store?

Barneys New York’s partnership with Highsnobiety shows initiative, but may not prove a viable long-term strategy.
Retail : Fashion : Luxury
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