'Branding'

Prada takes a bite out of the cake business

Big Ideas

Prada takes a bite out of the cake business

Prada has bought a majority stake in a famed Milanese pastry shop
The Convergence Economy : Luxury : Prada
Lynx urges men to give blood in the name of peace

Big Ideas

Lynx urges men to give blood in the name of peace

Lynx deodorant has joined with the Australian Red Cross to urge young men to give blood
Lynx : Grooming : Unilever
Information spiral: The beer with a hidden message

News

Information spiral: The beer with a hidden message

Information spiral: The beer with a hidden message
Information : Beverages : Russia
Liquid asset: Campaign seeks clean water for all

News

Liquid asset: Campaign seeks clean water for all

International – Whole World Water is a social enterprise that is attempting to address the issue of the lack of safe water for billions of people b...
Water : The Ritz-Carlton : Drinking Water
More men warm to the new fashion for leggings

Big Ideas

More men warm to the new fashion for leggings

More men warm to the new fashion for leggings
Meggings : Leggings : Menswear
Amazing Boomers trade skills in online market

Big Ideas

Amazing Boomers trade skills in online market

Amazing Boomers trade skills in online market
Generation : 50+ : Amortals
James Layfield : Curating collaborative business

Viewpoints

James Layfield : Curating collaborative business

Central Working co-founder James Layfield talks about curating collaborative business. 
James Layfield : Central Working : Collaboration
Brands urged to target ads at ethnic minorities

Big Ideas

Brands urged to target ads at ethnic minorities

Brands urged to target ads at ethnic minorities
Ethnic : Minorities : Ethnography
Luxury auto brands expand into western China

Big Ideas

Luxury auto brands expand into western China

Luxury auto brands expand into western China
Chengdu : China : Cars
LVMH branches out into Travel & Hospitality and hospitality

Big Ideas

LVMH branches out into Travel & Hospitality and hospitality

LVMH branches out into Travel & Hospitality and hospitality
LVMH : Hotel : Maldives
Cheap Monday launches Sneak Peek online store

Big Ideas

Cheap Monday launches Sneak Peek online store

Cheap Monday launches Sneak Peek online store
Cheap Monday : Swedish Fashion Week : Sneak Peak
Indonesians develop a thirst for milk products

Big Ideas

Indonesians develop a thirst for milk products

Indonesians develop a thirst for milk products
Milk Please! : Fonterra : Fresh Milk
Tee time for Turnberry’s South American tourists

Big Ideas

Tee time for Turnberry’s South American tourists

Tee time for Turnberry’s South American tourists
Golf : Turnberry : Ayreshire
Hilton welcomes Chinese with designer slippers

Big Ideas

Hilton welcomes Chinese with designer slippers

Hilton welcomes Chinese with designer slippers
Hilton Hotels & Resorts : Vivienne Tam : Dragon
EBay’s new m-commerce fashion app

Big Ideas

EBay’s new m-commerce fashion app

EBay’s new m-commerce fashion app
EBay : App : Swatch
Chinese government champions home-grown brands

Big Ideas

Chinese government champions home-grown brands

Chinese government champions home-grown brands
China : TCL : 3D TV
Social media a big plus for the new Cadbury bar

Big Ideas

Social media a big plus for the new Cadbury bar

Social media a big plus for the new Cadbury bar
Cadbury : Google+ : Social
Fast food chains help to count the calories

Big Ideas

Fast food chains help to count the calories

Fast food chains help to count the calories
Harvester : Pizza Hut : High Street Restaurants
Luxury Travel & Hospitality paves the way for hotel growth

Big Ideas

Luxury Travel & Hospitality paves the way for hotel growth

Luxury Travel & Hospitality paves the way for hotel growth
BRICs : Four Star Hotels : Three Star Hotel
Yama Girls

Micro Trends

Yama Girls

In Japan, an increasing number of young women are wearing colourful mountain gear as an urban fashion statement and taking to the mountains. These ...
Nike : Marmot : Hunter
Bags of fun: Longchamp pulls in Facebook fans

News

Bags of fun: Longchamp pulls in Facebook fans

Bags of fun: Longchamp pulls in Facebook fans
Longchamp : Facebook : Paris
Home talent takes Russian Fashion Week by storm

Big Ideas

Home talent takes Russian Fashion Week by storm

Home talent takes Russian Fashion Week by storm
Russian Fashion Week : Local : Designers
Ikea goes flat out on social responsibility

Big Ideas

Ikea goes flat out on social responsibility

Ikea goes flat out on social responsibility
Ikea : Environment : Furniture
Check-in Culture

Micro Trends

Check-in Culture

First, people started checking in at their favourite places on Foursquare and Gowalla. Now they are letting others know when they watch tv on Philo...
Twitter : Bars : Philo
Lay's chips away at home gardening idea

Big Ideas

Lay's chips away at home gardening idea

Lay’s chips away at home gardening idea
Lay's : Pepsico : Frito-Lay
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