'Branding'

Especially for you

Big Ideas

Especially for you

Global – YouTube’s newly redesigned mobile app places greater emphasis on personal curation.
YouTube : Google : Artificial Intelligence
Express yourself

Big Ideas

Express yourself

London – Digital marketers are beginning to decipher what emojis reveal about consumer sentiment online.
Emojis : Emoji : Swyft
Buddy up

Daily Signals

Buddy up

Reykjavik – Icelandair is inviting passengers travelling from America to Europe to buddy up with its employees during their stopover.
Icelandair : Stopover Buddy Service : Marketing
Empowerment overload

Daily Signals

Empowerment overload

Toronto – In a biting satire of the present trend for femvertising, Canadian agency John St presents Jane St, an offshoot company dedicated to girl...
Femvertising : Peak Real : Female Empowerment
Luxury’s tipping point

Big Ideas

Luxury’s tipping point

Global – Online sales of luxury goods are set to triple in the next decade, according to consulting firm McKinsey.
McKinsey : Luxury : Consumer Behaviour
Bloggers’ blight

Big Ideas

Bloggers’ blight

Global – The age of the celebrity blogger may be coming to an end, says digital media company SheKnows Media.
Bloggers : SheKnows Media : Celebrity Endorsements
Highland Fling

Daily Signals

Highland Fling

Edinburgh – Digital artist Thomas Traum has collaborated with Scottish footwear company Hunter to create a campaign video set in a digitised high...
Hunter : Heritage : Anti-authenticity
Go deeper

Big Ideas

Go deeper

London – UK retailers have to ‘go deeper’ when tapping into foreign markets, according to a new study by OC&C Strategy Consultants.
OC&C Strategy Consultants : E-commerce : Cracking The World’s Largest E-commerce Markets
Scented cocktails

Daily Signals

Scented cocktails

Los Angeles – Niche fragrance brand Commodity has rolled out mix bars in 35 Sephora locations in a bid to encourage customers to whip up their own ...
Commodity : Fragrance : Sephora
The power of waste

Big Ideas

The power of waste

Newcastle, UK – Nestlé’s Fawdon factory is using an anaerobic digestion plant to create energy from its sugary waste.
Nestle : Anaerobic Digestion : Whole-system Thinking
Small packaging, big applications

Big Ideas

Small packaging, big applications

US – Replenish is a packaging solution that saves on waste materials by using the consumer’s home resources.
Replenish : Water : Waste Material
New beauty website targets Flat Agers

Big Ideas

New beauty website targets Flat Agers

The Beauty + is a new website for women who 'love their age'.
Jane Cunningham : Flat Age Beauty : Flat Agers
Strange beauty: Clothing label revels in flaws

Daily Signals

Strange beauty: Clothing label revels in flaws

Lithuania – Egle Ziemyte thinks that flaws are beautiful. That is the basis of her clothing label, D.Efect, which celebrates defects as s...
Egle Ziemyte : D.Efect : Individualism
Click Culture: The Future of Interactive Videos

Daily Signals

Click Culture: The Future of Interactive Videos

Click Culture: The Future of Interactive Videos
WireWAX : Shoppable Video : Steve Callanan
Documentary addresses children's nature deficit

Big Ideas

Documentary addresses children's nature deficit

Documentary addresses children’s nature deficit
Children : David Bond : Outdoors
Topshop shares a festival of fashion in new film

Big Ideas

Topshop shares a festival of fashion in new film

Topshop shares a festival of fashion in new film
Topshop : Film : Kate Bosworth
Clarins hails exercise benefits to boost treatment

Big Ideas

Clarins hails exercise benefits to boost treatment

US – Cosmetics brands are working with boot camp and gym class organisers to highlight the benefits of exercise when combined with the use of their...
Clarins : Cosmetics : Boot Camp
Hotel finds a smarter way to deliver service

Big Ideas

Hotel finds a smarter way to deliver service

Hotel finds a smarter way to deliver service
Aloft Bangkok : Samsung Galaxy : Fingi
Unilever encourages hand-washing in African villages

Big Ideas

Unilever encourages hand-washing in African villages

Unilever encourages hand-washing in African villages
Unilever : Soap : Hand-washing
Diageo gets into the Brazilian spirit

Big Ideas

Diageo gets into the Brazilian spirit

Diageo gets into the Brazilian spirit
Diageo : Ypióca : Cachaça
Flat top: New brand’s key to a good beer can

Daily Signals

Flat top: New brand’s key to a good beer can

Flat top: New brand’s key to a good beer can
Churchkey Can Co : Beer : Packaging Futures
More users take a Fancy to social selling site

Big Ideas

More users take a Fancy to social selling site

More users take a Fancy to social selling site
Fancy : Pinterest : Social Networks
Unwanted offers drive online shoppers away

Big Ideas

Unwanted offers drive online shoppers away

Unwanted offers drive online shoppers away
Online Shopping : Boycott : Recommendation
Virtual Valentino: Fashion museum goes online

Daily Signals

Virtual Valentino: Fashion museum goes online

Virtual Valentino: Fashion museum goes online
Valentino : Luxury : Virtual Museum
Lynne Murray : Augmented Retail

Viewpoints

Lynne Murray : Augmented Retail

Holition brand director Lynne Murray talks about augmented retail. 
Lynne Murray : Augmented Retail : Technology
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