LS:N Global

Daily Signals

Test your eye prescription with an iPhone

US – Warby Parker lets you have a valid eye test from the comfort of your own home.

Retail : Digital : Technology

Big Ideas

Not asking for tap water fuels plastic bottle waste

UK – A new survey shows that 71% of respondents feel uncomfortable asking for free tap water without buying something else.

Sustainability : Packaging : Design

Daily Signals

This supermarket’s Snapchat campaign proves its fish is fresh

France – Supermarket chain U is harnessing the ephemerality of Snapchat Stories to prove when its fish was caught.

Food : Retail : Marketing

Daily Signals

Preview: Intelligent Gaming

Global – Content creators are looking to different forms of media as a way to contextualise and intellectualise video games.

Gaming : Ubisoft : Video Games

Big Ideas

Swaying the voters

UK – The new app Sway aims to educate voters about politics through gamification.

Post-truth Politics : Filter Bubble : Transparency

Daily Signals

Future footwear

US – Reebok has developed new software and robotics to create footwear three-dimensionally without the need for moulds.

Material Futures : Reebok : Automation

Big Ideas

A growing feeling

US – New research from Google Labs shows that South Korea and Finland are leading the way in autonomous sensory meridian response (ASMR) consume...

South Korea : Finland : Google Labs

Big Ideas

Sneaker school

US – Trainers designed by students from Pensole will be sold at Foot Locker following a partnership between the retailer and Asics.

Asics : The Learning Economy : Pensole Footwear Design Academy

Big Ideas

Let’s connect

London – Bumble is launching BumbleBizz, a new feature that enables users to search for business contacts nearby.

BumbleBIZZ : Revelation Brands : Bleisure Generation

Daily Signals

Droning on

US – Soft drinks brand Mountain Dew has become one of the first big sponsors of drone racing.

Mountain Dew : DR1 Racing : Sponsorship

Big Ideas

Beauty news

Global – Condé Nast is launching a beauty newsletter that each of its women’s publications will take turns to edit.

Branded Content : Condé Nast : Media House

Big Ideas

An alternative alternative

US – Ripple is a new milk made from pea protein, providing an alternative to dairy and non-dairy milk.

Dairy Milk : Nut Milks : Ripple

Big Ideas

Especially for you

Global – YouTube’s newly redesigned mobile app places greater emphasis on personal curation.

YouTube : Google : Artificial Intelligence

Big Ideas

Express yourself

London – Digital marketers are beginning to decipher what emojis reveal about consumer sentiment online.

Emojis : Emoji : Swyft

Daily Signals

Buddy up

Reykjavik – Icelandair is inviting passengers travelling from America to Europe to buddy up with its employees during their stopover.

Icelandair : Stopover Buddy Service : Marketing

Daily Signals

Empowerment overload

Toronto – In a biting satire of the present trend for femvertising, Canadian agency John St presents Jane St, an offshoot company dedicated to girl...

Femvertising : Peak Real : Female Empowerment

Big Ideas

Luxury’s tipping point

Global – Online sales of luxury goods are set to triple in the next decade, according to consulting firm McKinsey.

McKinsey : Luxury : Consumer Behaviour

Big Ideas

Bloggers’ blight

Global – The age of the celebrity blogger may be coming to an end, says digital media company SheKnows Media.

Bloggers : SheKnows Media : Celebrity Endorsements

Daily Signals

Highland Fling

Edinburgh – Digital artist Thomas Traum has collaborated with Scottish footwear company Hunter to create a campaign video set in a digitised high...

Hunter : Heritage : Anti-authenticity

Big Ideas

Go deeper

London – UK retailers have to ‘go deeper’ when tapping into foreign markets, according to a new study by OC&C Strategy Consultants.

OC&C Strategy Consultants : E-commerce : Cracking The World’s Largest E-commerce Markets

Daily Signals

Scented cocktails

Los Angeles – Niche fragrance brand Commodity has rolled out mix bars in 35 Sephora locations in a bid to encourage customers to whip up their own ...

Commodity : Fragrance : Sephora

Big Ideas

The power of waste

Newcastle, UK – Nestlé’s Fawdon factory is using an anaerobic digestion plant to create energy from its sugary waste.

Nestle : Anaerobic Digestion : Whole-system Thinking

Big Ideas

Small packaging, big applications

US – Replenish is a packaging solution that saves on waste materials by using the consumer’s home resources.

Replenish : Water : Waste Material

Big Ideas

New beauty website targets Flat Agers

The Beauty + is a new website for women who 'love their age'.

Jane Cunningham : Flat Age Beauty : Flat Agers

Daily Signals

Strange beauty: Clothing label revels in flaws

Lithuania – Egle Ziemyte thinks that flaws are beautiful. That is the basis of her clothing label, D.Efect, which celebrates defects as s...

Egle Ziemyte : D.Efect : Individualism

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