Future footwear
The Liquid Factory by Reebok, US

Future footwear

US – Reebok has developed new software and robotics to create footwear three-dimensionally without the need for moulds.

The Liquid Factory by Reebok, US

US – Reebok has developed new software and robotics to create footwear three-dimensionally without the need for moulds.

  • The Liquid Factory uses a specially designed liquid material that enables robots to ‘draw’ the sole and framework for the shoes
  • The urethane-based liquid material makes the Reebok Liquid Speed trainers the first shoe with energy return

The project, led by Bill McInnis, head of future at Reebok and a former Nasa engineer, allows the sportswear brand to realise its designs more quickly and cost-effectively than traditional production methods.

The high-rebound material, developed by sustainably minded chemical manufacturer BASF, encloses the shoe in a mesh-like structure designed to both absorb shock and provide energy return.

The process was inspired by the disruptive nature of the automotive industry, in particular Tesla, which has become renowned for its development of technological innovation.

‘With Liquid Factory, we wanted to fundamentally change the way that shoes are made,’ McInnis said in a statement. ‘We’re looking at how we can bring speed, customisation and enhanced product performance to the process of creating footwear.’

The Big Picture

Advances in technology are seeing sportswear brands such as Reebok and adidas speed up their production methods in order to create a closer connection to the consumer market.

Discover More Daily Signals
Stat: Health and wellbeing drive women’s essential purchases

Daily Signals

Stat: Health and wellbeing drive women’s essential purchases

Women are increasingly choosing ‘essential’ purchases through the lens of comfort, self-care and wellbeing, according to a new survey by Think Styl...
Statistic : Health : Wellness
1X unveils NEO, the world’s first consumer-ready humanoid home robot

Daily Signals

1X unveils NEO, the world’s first consumer-ready humanoid home robot

Robotics firm 1X Technologies has launched NEO, a humanoid household robot it calls the world’s first consumer-ready humanoid.
Technology : Robots : Artificial Intelligence
Football Manager adds women’s teams for the first time

Daily Signals

Football Manager adds women’s teams for the first time

Football Manager, the world’s best-selling football management simulation played by over 20m people, is finally introducing women’s football into i...
Women's Sports : Gaming : Football
AG1’s new campaign is an ode to morning people

Daily Signals

AG1’s new campaign is an ode to morning people

Supplements company AG1 has launched a campaign that frames the morning as a sacred window for intention-setting and self-regulation.
Health : Wellness : Marketing
Netflix refreshes kids’ profiles with simplified design and smarter recommendations

Daily Signals

Netflix refreshes kids’ profiles with simplified design and smarter recommendations

Netflix has updated its children’s viewing experiences by simplifying navigation and helping younger viewers to find content faster. 
Netflix : Streaming : Media & Entertainment
Stat: Gen Z and Millennial women drive art market growth

Daily Signals

Stat: Gen Z and Millennial women drive art market growth

According to the Art Basel & UBS Survey of Global Collecting 2025, high-net-worth women spent 46% more than men on art and antiques i...
Art : Luxury : Statistic
Unplugged and Munya Chawawa turn to humour to tackle Britain’s screen addiction

Daily Signals

Unplugged and Munya Chawawa turn to humour to tackle Britain’s screen addiction

Unplugged, the digital detox brand behind off-grid cabins that lock away phones and reconnect guests with nature, has teamed up with comedian Munya...
Technology : Health And Wellness : Marketing
McDonald’s steals flavours from around the world

Daily Signals

McDonald’s steals flavours from around the world

McDonald’s has launched a limited-edition World Heist menu, bringing ‘stolen’ favourites from international markets to UK customers.
Food : Drink : McDonalds
Stat: AI accelerates discovery but not decisions, as shoppers still need to verify before buying

Daily Signals

Stat: AI accelerates discovery but not decisions, as shoppers still need to verify before buying

AI is becoming central to online shopping journeys, but most consumers still double-check its advice before making a purchase, according to new res...
Techonology : Retail : Artificial Intelligence
Dolmio gets saucy in bold World Pasta Day campaign

Daily Signals

Dolmio gets saucy in bold World Pasta Day campaign

To mark World Pasta Day, Dolmio has stripped things back in a cheeky new campaign by creative agency T&P.
Marketing : Advertising : Humour
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN