'Branding'

Jägermeister’s documentary seeks to preserve LGBT+ nightlife

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Jägermeister’s documentary seeks to preserve LGBT+ nightlife

The spirits brand is supporting LGBT+ communities with a short film and fundraiser centring around the remaining lesbian bars in the US.
Society : LGBT : Food & Drink
Stat: Plant-based milk gains traction in America

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Stat: Plant-based milk gains traction in America

The popularity of plant-based milk in the US has risen since the beginning of the pandemic, finds a study by Instacart.
Food : Drink : Plant-based
Frida reveals the realities of breastfeeding

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Frida reveals the realities of breastfeeding

Postnatal brand Frida has released a short film that explores problems new mothers encounter when breastfeeding.
Advertising : Health And Wellness : Society
Aldi’s emotive film highlights child food poverty

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Aldi’s emotive film highlights child food poverty

Supermarket Aldi has released a short film, Hunger Monster, which highlights the negative effect of food poverty in order to garner support for its...
Advertising : Food : Civic Brands
Clair AI is an app expediting luxury resale

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Clair AI is an app expediting luxury resale

Rebag is launching Clair AI, a free app that allows users to instantly access the resale value of luxury goods.
Luxury : Technology : AI
Scarce mystery boxes offer surplus stock solution

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Scarce mystery boxes offer surplus stock solution

Scarce offers luxury mystery boxes that bring excess stock from boutiques and factories directly to consumers.
Luxury : Fashion : Retail
This phygital food festival gamifies happy hour

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This phygital food festival gamifies happy hour

Alcohol brand Tiger Beer’s month-long food fiesta is an immersive online experience that aims to digitise street food for the Covid-19 consumer.
Food : Drink : Technology
The BBC and Getty spotlight diverse modern families

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The BBC and Getty spotlight diverse modern families

The brands are working together on a project to create a more inclusive library of images of British families and children.
Society : Diversity : Family
Good Candles presents philanthropic scents

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Good Candles presents philanthropic scents

Good Candles is a candle brand that enables civic action through each of its scented products.
Beauty : Health And Wellness : Civic Action
Stat: Parents get a green lesson from Generation Alpha

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Stat: Parents get a green lesson from Generation Alpha

Kantar has found that children are driving parents to change their consumer behaviour and acquire more environmentally friendly habits.
Youth : Environment : Parenting
Stat: APAC consumers put convenience before data security

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Stat: APAC consumers put convenience before data security

Asia-Pacific consumers favour convenience over data security, according to the new Curve of Convenience 2020 report by technology company F5.
Technology : Society : Data
An Ayurvedic pre-wash for the scalp

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An Ayurvedic pre-wash for the scalp

Shaz & Kiks is a new haircare brand paying homage to Indian beauty rituals and centring around the importance of root- and scalp-based care.
Beauty : Wellness : Health
Covid-19: Realtor.com spotlights the changing role of home

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Covid-19: Realtor.com spotlights the changing role of home

The property listings website has released a new ad to emphasise how Covid-19 has changed perceptions of home environments.
Covid-19 : Coronavirus : Society
Discuss: Has Covid-19 has made travel meaningless?

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Discuss: Has Covid-19 has made travel meaningless?

The pandemic has granted travel brands an opportunity to contemplate – and moralise – their existence.
Covid-19 : Travel And Hospitality : Society
Givaudan offers digital stress relief to skin

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Givaudan offers digital stress relief to skin

Givaudan Active Beauty has released an innovative new ingredient, Synchronight, to protect the skin from digital stress.
Beauty : Health : Wellness
Vans designs shoes for sensory inclusivity

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Vans designs shoes for sensory inclusivity

Vans’ latest collection embraces sensory inclusivity.
Vans : Retail : Comfort
This SMS helpline answers plant parents’ worries

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This SMS helpline answers plant parents’ worries

Rooted has launched an SMS plant programme for green-fingered consumers looking for advice on how best to take care of their plants.
Retail : Customer Service : Digital
Google helps Indonesian singles to move on

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Google helps Indonesian singles to move on

The tech company's Valentine’s Day campaign hopes to support singletons and those in the friendzone.
Youth : Dating : Valentine's Day
Bevel creates total skincare for black men

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Bevel creates total skincare for black men

Bevel is becoming a one-stop grooming emporium for black men, adding both skincare and haircare to its existing range of products.
Health : Wellness : Beauty
The Trend: Paradox Personas

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The Trend: Paradox Personas

As we moved closer to peak visual culture, our macrotrend Paradox Personas explored how Generation Z drove a new approach to Instagram that rej...
Youth : Social Media : Media
Copenhagen Metro celebrates the serendipity of travel

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Copenhagen Metro celebrates the serendipity of travel

Humorous ads celebrate the city’s new Metro line, which will connect 85% of its population.
Advertising : Mobility : Transport
Paris inters its first eco-friendly cemetery

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Paris inters its first eco-friendly cemetery

The Ivry-sur-Seine green burial area will use wooden grave markers in the place of tombstones.
Society : Sustainability : Death
This fashion label has carbon-negative ambitions

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This fashion label has carbon-negative ambitions

Working across New Zealand, Spain, Italy and the UK, Sheep Inc. is a new premium fashion brand striving to be carbon-negative.
Fashion : Sustainability : Carbon-negative
Diesel turns recycling bins into storefronts

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Diesel turns recycling bins into storefronts

The fashion brand has teamed up with Coca-Cola for a capsule collection that can only be purchased using a recycling bin.
Fashion : Sustainability : Drink
Thought-starter: What’s next for suncare?

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Thought-starter: What’s next for suncare?

Growing interest in skincare and skin health is driving innovation in the suncare market, as consumers begin to look for holistically protective so...
Beauty : Suncare
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