'Branding'

Click Culture: The Future of Interactive Videos

Daily Signals

Click Culture: The Future of Interactive Videos

Click Culture: The Future of Interactive Videos
WireWAX : Shoppable Video : Steve Callanan
Documentary addresses children's nature deficit

Big Ideas

Documentary addresses children's nature deficit

Documentary addresses children’s nature deficit
Children : David Bond : Outdoors
Topshop shares a festival of fashion in new film

Big Ideas

Topshop shares a festival of fashion in new film

Topshop shares a festival of fashion in new film
Topshop : Film : Kate Bosworth
Clarins hails exercise benefits to boost treatment

Big Ideas

Clarins hails exercise benefits to boost treatment

US – Cosmetics brands are working with boot camp and gym class organisers to highlight the benefits of exercise when combined with the use of their...
Clarins : Cosmetics : Boot Camp
Hotel finds a smarter way to deliver service

Big Ideas

Hotel finds a smarter way to deliver service

Hotel finds a smarter way to deliver service
Aloft Bangkok : Samsung Galaxy : Fingi
Unilever encourages hand-washing in African villages

Big Ideas

Unilever encourages hand-washing in African villages

Unilever encourages hand-washing in African villages
Unilever : Soap : Hand-washing
Diageo gets into the Brazilian spirit

Big Ideas

Diageo gets into the Brazilian spirit

Diageo gets into the Brazilian spirit
Diageo : Ypióca : Cachaça
Flat top: New brand’s key to a good beer can

Daily Signals

Flat top: New brand’s key to a good beer can

Flat top: New brand’s key to a good beer can
Churchkey Can Co : Beer : Packaging Futures
More users take a Fancy to social selling site

Big Ideas

More users take a Fancy to social selling site

More users take a Fancy to social selling site
Fancy : Pinterest : Social Networks
Unwanted offers drive online shoppers away

Big Ideas

Unwanted offers drive online shoppers away

Unwanted offers drive online shoppers away
Online Shopping : Boycott : Recommendation
Virtual Valentino: Fashion museum goes online

Daily Signals

Virtual Valentino: Fashion museum goes online

Virtual Valentino: Fashion museum goes online
Valentino : Luxury : Virtual Museum
Lynne Murray : Augmented Retail

Viewpoints

Lynne Murray : Augmented Retail

Holition brand director Lynne Murray talks about augmented retail. 
Lynne Murray : Augmented Retail : Technology
Kids investment is child's play for Liberty

Big Ideas

Kids investment is child's play for Liberty

Kids investment is child’s play for Liberty
Liberty : Toys : Department Stores
Brands offer discounts through Facebook

Big Ideas

Brands offer discounts through Facebook

Brands offer discounts through Facebook
Facebook : Discounts : App
Most Nigerians plan to spend more

Big Ideas

Most Nigerians plan to spend more

Most Nigerians plan to spend more
Africa : Decorating : Property
Fashion vogues with technology

Big Ideas

Fashion vogues with technology

Fashion vogues with technology
Catwalk : 3D : Augmented
Preloved: Denim brand creates new collection from worn-out jeans

Daily Signals

Preloved: Denim brand creates new collection from worn-out jeans

Preloved: Denim brand creates new collection from worn-out jeans
Clothes : Trousers : Picture
Tall tales: Story-making website launches

Daily Signals

Tall tales: Story-making website launches

Tall tales: Story-making website launches
We Make Stories : Interactive Storytelling : Reading
GeoVector

Design Directions

GeoVector

By geotagging real-world products with digital information, San Francisco-based technology company GeoVector is blurring the line between the physi...
Geo-tagging : Augmented Reality : GeoVector
The Covid-19 pandemic will reshape travel as we know it

Viewpoints

The Covid-19 pandemic will reshape travel as we know it

Travel has become meaningless. Now, the Covid-19 pandemic has granted travel brands an opportunity to contemplate – and moralise – their existence.
Travel : Hospitality : Covid-19
Secondary Waste Retail

Micro Trends

Secondary Waste Retail

New retail systems are professionalising the waste sector, transforming it into a consumer-facing currency and future new economy.
Retail : Fashion : Sustainability
Edible Incubators

Micro Trends

Edible Incubators

The food and drink sector is drawing inspiration from Silicon Valley, with new incubators opening that foster collaboration and creativity for ne...
Food : Drink : Retail
Next-generation Apps

Big Ideas

Next-generation Apps

Tired of narcissistic platforms such as Instagram, young people are moving over to private messaging apps that emphasise community, allow for ephem...
Youth : Digital : Technology
Upstream Eating

Micro Trends

Upstream Eating

Fuelled by the backlash against clean eating, digitally adept consumers are turning to reputable, medically assured sources to help them make more ...
Food : Wellness : Healthcare
Digital beauty

Micro Trends

Digital beauty

Beauty brands are introducing a new wave of technology-enabled services that are making products more personal. With facial recognition technologie...
Tech : Facial Recognition : Cosmetics
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