'Branding'

Daniel Burrus : Preparing for the transformation age

Viewpoints

Daniel Burrus : Preparing for the transformation age

Burrus research founder Daniel Burrus talks about preparing for the transformation age. 
Crowdsourcing : DIY Culture : Daniel Burrus
Southampton FC launches creative design studio Turf

Daily Signals

Southampton FC launches creative design studio Turf

Southampton FC has unveiled Turf, an innovative creative design studio bringing the club’s renowned in-house creative expertise to the broader busi...
Design : Sports : Leisure
Web Summit 2024: Thirsty brands, Trump vs Hollywood and designing for sustainability

Daily Signals

Web Summit 2024: Thirsty brands, Trump vs Hollywood and designing for sustainability

On day two of Web Summit, attendees spread their attention across start-up pitches, the exhibition floor and a series of talks and panels covering ...
Technology : Pop-culture & Media : Society
Foresight Friday: Alice Crossley, foresight analyst

Daily Signals

Foresight Friday: Alice Crossley, foresight analyst

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, foresight analyst Alice C...
Society : Pop-culture & Media : Technology
Future Forecast 2024: Luxury

Micro Trends

Future Forecast 2024: Luxury

The luxury sector has shown remarkable resilience amid economic challenges, and maintained its social and economic prestige, demonstrating impressi...
Luxury : Economy : Legacy
Haeckels, Pangaia and C16 Biosciences introduce a palm oil-free soap bar

Daily Signals

Haeckels, Pangaia and C16 Biosciences introduce a palm oil-free soap bar

In a joint effort, Haeckels, Pangaia and C16 Biosciences have developed a soap, swapping palm oil for a ground-breaking blend formulated with torul...
Beauty : Fashion : Retail
 New rum brand Sawai adds to culturally diverse alcohol trend

Daily Signals

New rum brand Sawai adds to culturally diverse alcohol trend

Sawai is a newly launched rum brand inspired by South Asian tea-drinking culture and is the latest brand to follow the culturally diverse direction...
Drink : Design : Packaging
Ronning translates its workwear aesthetic into slick homewares

Daily Signals

Ronning translates its workwear aesthetic into slick homewares

The apparel brand, famed for its high-quality, workwear-focused garments, is making a foray into the homewares market.
Eco-design : Fashion : Youth
A campaign challenging fitness fat-shaming

Daily Signals

A campaign challenging fitness fat-shaming

Cyclewear brand Fat Lad At The Back is challenging harmful stereotypes surrounding plus-size communities and exercise. Its latest campaign features...
Youth Hostel : Sport&Lesiure : Society
The Campaign: Shoppers turn on for Telfar TV

Daily Signals

The Campaign: Shoppers turn on for Telfar TV

This September, New York-based brand Telfar developed a 24-hour live-stream channel that combines shopping with entertainment.
Luxury : Advertising : Technology
Babycare formulated for melanin-rich skin

Daily Signals

Babycare formulated for melanin-rich skin

Proudly is responding to a gap in the market for baby care that caters to diverse and melanin-rich skin tones.
Beauty : Health And Wellness : Skincare
Subscriptions Market

Markets

Subscriptions Market

Offering convenience, discovery and a way to support local businesses, retailers are seizing upon subscription services as a pandemic-proof strategy.
Retail : Subscriptions : Sustainability
Disney’s culinary collaborations celebrate Asian flavours

Daily Signals

Disney’s culinary collaborations celebrate Asian flavours

Disney has collaborated with food and drink brands Omsom and Sanzo to mark the launch of its latest film, Raya and The Last Dragon.
Food : Drinks : Media
US shoppers are put off by technical glitches

Daily Signals

US shoppers are put off by technical glitches

With global fears of a retail apocalypse, brands are increasingly integrating advanced technology into stores to accommodate the digital consumer. ...
Retail : Retail Experience : Technology
The Netflix of furniture and tracking diamonds using blockchain

Daily Signals

The Netflix of furniture and tracking diamonds using blockchain

Kamarq’s furniture subscription, Universal Standard re-evaluates its size chart, Superimpose Studio exchanges Emoticash for data.
Retail : Fashion : Fintech
Is Walmart’s collaboration with Lord & Taylor a mistake?

Viewpoints

Is Walmart’s collaboration with Lord & Taylor a mistake?

Given the companies’ differing target audiences, identity and price tag, is their collaboration doomed from the outset?
Retail : Fashion : Luxury
Is it finally time for brands to start taking cryptocurrency seriously?

Viewpoints

Is it finally time for brands to start taking cryptocurrency seriously?

With an increasing number of leading economies creating state-backed cryptocurrencies, brands need to plan to make them part of their future strate...
Finance : Retail : Technology
How the arcade will save virtual reality

Daily Signals

How the arcade will save virtual reality

Global – The games arcade has the potential to let consumers try virtual reality before they buy.
Media : Technology : Entertainment
Lonely lingerie

Daily Signals

Lonely lingerie

New York – Positive body image is at the forefront of Lena Dunham’s new ad campaign for lingerie brand Lonely.
Lonely : Lena Dunham : The Athena Woman
Cannes Lions International Festival of Creativity 2016: Preview

Big Ideas

Cannes Lions International Festival of Creativity 2016: Preview

The advertising, marketing and media industries’ annual celebration of the past year’s creativity.
Cannes Lions International Festival Of Creativity : 2016 : Advertising Futures
Mike Bell: Innovating the luxury auto

Viewpoints

Mike Bell: Innovating the luxury auto

The future luxury auto is more than an electric powertrain, says Mike Bell of Jaguar Land Rover.
FT Live : Financial Times : Future Of The Car
The Age of the Long Near: Film explores the threat of short-term thinking

Daily Signals

The Age of the Long Near: Film explores the threat of short-term thinking

This is The Age of the Long Near, in which we explore why short-term thinking is the greatest threat to business potential, our happiness as indivi...
Purcell Room : South Bank : Trend Briefing 2015
The Age of The Long Near: The Optimised Self Preview

Daily Signals

The Age of The Long Near: The Optimised Self Preview

London – Welcome to The Optimised Self, one of three trends we will be presenting at our Spring/Summer 2015 Trend Briefing.
The Optimised Self : The Age Of The Long Near : Big Data Beauty
Lego to discontinue Shell-themed toys after Greenpeace campaign

Big Ideas

Lego to discontinue Shell-themed toys after Greenpeace campaign

The Lego Group, the company that makes children’s favourite Lego toy construction sets, is to end its 50-year marketing partnership with oil and ga...
Lego : Shell : Greenpeace
Artists hack into Barbican Digital Revolution exhibit

Big Ideas

Artists hack into Barbican Digital Revolution exhibit

The Google-sponsored DevArt section of Barbican Centre exhibition Digital Revolution has been hacked into by a group of London-based artists.
Digital Art : Barbican Centre : Google
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