'Branding'

How the arcade will save virtual reality

Daily Signals

How the arcade will save virtual reality

Global – The games arcade has the potential to let consumers try virtual reality before they buy.
Media : Technology : Entertainment
Lonely lingerie

Daily Signals

Lonely lingerie

New York – Positive body image is at the forefront of Lena Dunham’s new ad campaign for lingerie brand Lonely.
Lonely : Lena Dunham : The Athena Woman
Cannes Lions International Festival of Creativity 2016: Preview

Big Ideas

Cannes Lions International Festival of Creativity 2016: Preview

The advertising, marketing and media industries’ annual celebration of the past year’s creativity.
Cannes Lions International Festival Of Creativity : 2016 : Advertising Futures
Mike Bell: Innovating the luxury auto

Viewpoints

Mike Bell: Innovating the luxury auto

The future luxury auto is more than an electric powertrain, says Mike Bell of Jaguar Land Rover.
FT Live : Financial Times : Future Of The Car
The Age of the Long Near: Film explores the threat of short-term thinking

Daily Signals

The Age of the Long Near: Film explores the threat of short-term thinking

This is The Age of the Long Near, in which we explore why short-term thinking is the greatest threat to business potential, our happiness as indivi...
Purcell Room : South Bank : Trend Briefing 2015
The Age of The Long Near: The Optimised Self Preview

Daily Signals

The Age of The Long Near: The Optimised Self Preview

London – Welcome to The Optimised Self, one of three trends we will be presenting at our Spring/Summer 2015 Trend Briefing.
The Optimised Self : The Age Of The Long Near : Big Data Beauty
Lego to discontinue Shell-themed toys after Greenpeace campaign

Big Ideas

Lego to discontinue Shell-themed toys after Greenpeace campaign

The Lego Group, the company that makes children’s favourite Lego toy construction sets, is to end its 50-year marketing partnership with oil and ga...
Lego : Shell : Greenpeace
Artists hack into Barbican Digital Revolution exhibit

Big Ideas

Artists hack into Barbican Digital Revolution exhibit

The Google-sponsored DevArt section of Barbican Centre exhibition Digital Revolution has been hacked into by a group of London-based artists.
Digital Art : Barbican Centre : Google
Talk show: Speakers enthral Sydney Network Evening

Daily Signals

Talk show: Speakers enthral Sydney Network Evening

Talk show: Speakers enthral Sydney Network Evening
Network Evening : Sydney : Cat Burgess
Condé Nast shifts focus towards multimedia offer

Big Ideas

Condé Nast shifts focus towards multimedia offer

Condé Nast shifts focus towards multimedia offer
Television : GQ : Vogue
White magic: Martin Margiela cracks it with Converse

Daily Signals

White magic: Martin Margiela cracks it with Converse

Paris – Fashion brand Maison Martin Margiela is known for its unconventional designs, so its collaboration with mainstream brand Converse had to bl...
Collaboration : Painted : Eruptia
The Luxury Matrix Stage Four: Responsible and Aware

Markets

The Luxury Matrix Stage Four: Responsible and Aware

What we said: ‘At this stage, customers are concerned with a brand’s values, as well as its financial or experiential value. Sustainability is a co...
Transparency : Ethical Luxury : Luxury Car
Coca-Cola unveils new 'green' Coke in Argentina

Big Ideas

Coca-Cola unveils new 'green' Coke in Argentina

Coca-Cola unveils new ‘green’ Coke in Argentina
Sustainable : Drink Bottles : Environmentally Friendly Packaging
Co-op pops up with campaign aimed at young market

Big Ideas

Co-op pops up with campaign aimed at young market

Co-op pops up with campaign aimed at young market
The Co-operative Group : Twitter : Pop-up
Marriott opens Innovation Lab at headquarters

Big Ideas

Marriott opens Innovation Lab at headquarters

Marriott opens Innovation Lab at headquarters
Marriott : Hotels : Lab
Animated fashion: Uniqlo launches UT Camera app

Daily Signals

Animated fashion: Uniqlo launches UT Camera app

UK – Uniqlo UK has created the UT Camera, an app that enables users to turn personal looped video portraits into animated films.
App : Vine : UT Camera
James Roper : The Green Soccer Journal

Viewpoints

James Roper : The Green Soccer Journal

The Green Soccer Journal co-founder James Roper talks about the publication. 
Football : The Green Soccer Journal : James Roper
Retro recipe: Great Depression inspires new wine

Daily Signals

Retro recipe: Great Depression inspires new wine

Retro recipe: Great Depression inspires new wine
Vintage : Fortified Wine : Depression-era
Louis Vuitton opens an island temple of luxury

Big Ideas

Louis Vuitton opens an island temple of luxury

Louis Vuitton opens an island temple of luxury
LVMH : Accessories : Travel
Star trek: Shwood eyewear shows its wild side

Daily Signals

Star trek: Shwood eyewear shows its wild side

Star trek: Shwood eyewear shows its wild side
Tree : Experiment With Nature Collection : Young Men
Hotels gain recognition for eco-credentials

Big Ideas

Hotels gain recognition for eco-credentials

Hotels gain recognition for eco-credentials
Ethics : Leadership : Corporate Citizenship
Recovery is brewing in US Drink market

Big Ideas

Recovery is brewing in US Drink market

Recovery is brewing in US Drink market
Premium : Tea : Coca-Cola
Peak of luxury: LS:N Global members win awards

Daily Signals

Peak of luxury: LS:N Global members win awards

Peak of luxury: LS:N Global members win awards
LS:N Global : Walpole Awards For Excellence : Burberry
With a bang: Asus and Bang & Olufsen collaborate on new gadget

Daily Signals

With a bang: Asus and Bang & Olufsen collaborate on new gadget

With a bang: Asus and Bang & Olufsen collaborate on new gadget
Aluminium : Computers : Multi-touch
Oyster shell retail: Drawing attention to luxury goods

Daily Signals

Oyster shell retail: Drawing attention to luxury goods

Oyster shell retail: Drawing attention to luxury goods
Precious Products : Converted Townhouse : Rockwell Group
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