LS:N Global

Viewpoints

Phoneless focus

Maths Mathisen, co-founder of productivity app Hold, explains how gamifying smartphone screentime can build positive brand relationships.

Workplace : Apps : Technology

Viewpoints

Lyne Zein on luxury for the gender-fluid consumer

The founder and creative director of Paris-based, non-binary store L’Insane on the future luxury consumer, new communities and why the physical sto...

Luxury : Youth : Retail

Big Ideas

Atolla Skin Lab on scaling personalisation in skincare products

The co-founders of the MIT-based start-up Atolla Skin Lab explain why data-led products are the future of skincare.

Beauty : Technology : Customisation

Micro Trends

Save our Artisans

On a snowy December night at Scotland’s Linlithgow Palace, model Stella Tennant swept onto the runway of Chanel’s pre-fall 2013 show in a tartan co...

Artisan : Artisanal : Heritage

Micro Trends

Synaesthetic Selling Update

Smart brands have long used sensory stimulation to steer consumer behaviour. Now, a few are going further. Based on the principle of synaesthesia, ...

Synaesthesia : Senses : Experience

Micro Trends

Collaborative Selling

Today’s participatory consumers will become tomorrow’s collaborative consumers, producers and co-sellers. Social media and online forums provide pl...

Collaboration : We Commerce : Participatory

Markets

Retail-flation Responses

Amid rising inflation and the knock-on effect of the war in Ukraine, retailers are innovating to support consumers’ tightening purse strings.

Retail : Society : Technology

Markets

Men’s Luxury Retail

Global – Men continue to receive greater attention from retailers as luxury brands and department stores open dedicated men’s outlets, looking to t...

China : Japan : Valentino

Big Ideas

Designing for Extinction

Some things are meant to last. Others are meant to disappear. As industries phase out wasteful systems, extinction becomes an innovation opportunit...

Sustainability : Design : Technology

Viewpoints

Coffee: The New Wellness Ingredient?

FutureBrand’s strategy director, Ashleigh Steinhobel, explores evolving health-focused directions in caffeine culture, from humble bean to bio-hack.

Drink : Coffee : Lifestyle

Viewpoints

Why flagship stores are the arcades of the future

Gaming is creating a new breed of bold retail spaces that transcend language barriers, says Gilles Boissele, creative partner at UNIT9.

Retail : Fashion : Youth

Micro Trends

Tasteful Waste

Fast food, fast fashion and mass consumption are signs of the times. But the tide is turning as consumers become increasingly aware of the ris...

Waste Redux : Food Waste : Sustainability

Viewpoints

Susan Cain : The importance of being quiet

Author Susan Cain talks about the importance of being quiet.

The Importance Of Being Quiet : Susan Cain : Introversion

Big Ideas

Retailers seek a new male order

Menswear : Male-only : Hermès

Big Ideas

Beauty brands reach consumers via online video tutorials

Stila : Dior Beauty : MAC

Micro Trends

Toyhacking

The latest hot pastime in the world of technology involves toys, sensors, a can-do attitude and a whole lot of fun. Toy-modding, hacking into toys ...

Toys : Hacking : Re-model

Big Ideas

Brand Innovation Debrief: Hæckels

With trailblazing in-house biotech and lab-grown ingredients, Hæckels is evolving into more than just a beauty brand.

Beauty : Sustainability : Technology

Markets

Shoppable Social

Social commerce continues to grow as new technologies and in-platform features transform the way consumers buy and interact with products.

Retail : Socia Media : Digital

Markets

Hype Market

From frenzied crowds outside Supreme stores to Yeezy sneakers reselling for more than 20 times their original retail price, the market for hype is ...

Fashion : Digital : Technology

Design Directions

Nike+ 45 Grand

Invitation-only health club 45 Grand takes the Nike+ brand into luxury territory, serving as an aspirational flagship for other Nike+ Studios and ...

Nike : 45 Grand : Nike+

Viewpoints

The EUX Factor

Quinine’s founder Ian Johnston explains why the future of the retail experience is to blend all touchpoints with the customer into a seamless conve...

Retail : Technology : Design

Daily Signals

Mimicking youth culture and imagining a hyperloop for delivery

Streetwear Maple’s meme-filled campaign, Foster + Partners envisions a cargo-carrying hyperloop system, Eden Mill pioneers whisky innovation.

Fashion : Food : Drinks

Daily Signals

Gucci campaign harks back to the Parisian student uprising, PepsiCo tackles sugar tax

WeCounterHate campaign tackles Twitter hate, Gucci talks to youth culture, Amazon India launches own brand beauty, people unsure of natural food cl...

Drink : Beauty : Food

Markets

The Future of Haircare

Brands are looking to skincare science and the potential of technology in order to tap into new market applications for haircare.

Beauty : Digital : Haircare

Daily Signals

This water brand crowdsources activist messaging

SAVEME is a water brand offering consumers the opportunity to shape its messaging and design aesthetic in line with activist values.

Society : Food : Drink

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