'Branding'

Four ways travel brands can become pandemic-proof

Big Ideas

Four ways travel brands can become pandemic-proof

With the tourism industry on pause for the foreseeable future, explore four strategies to help travel and hospitality brands survive the Covid-19...
Travel : Hospitality : Covid-19
Recreation Skincare

Micro Trends

Recreation Skincare

As interest in the great outdoors surges, beauty brands are recognising the need to upgrade the look and ingredients of their personal care products.
Health & Wellness : Beauty : Skincare
Childrenswear Market

Markets

Childrenswear Market

The childrenswear market is booming, with the rise of Millennial parenting affecting everything from the aesthetic to the acceptance of a more luxu...
Fashion : Youth : Digital
Youth Marketing Strategy summit 2014

Big Ideas

Youth Marketing Strategy summit 2014

Strategists and marketers gathered at the 2014 Youth Marketing Strategy summit in London to find out what young people want and think.
YouTube : Millennials : Twitter
Beauty retail: Department stores

Markets

Beauty retail: Department stores

UK – Premium beauty brands are driving a fresh wave of UK beauty hall launches, as department stores back a prestige brand mix for blogger-driven b...
Harvey Nichols : Beauty Bazaar : WWD
Uniqlo

Design Directions

Uniqlo

As the recession continues to an unforeseen end, one retailer has continued to grow and boast of successful results despite waning consumer demand ...
Recession : Mass Consumption : Slow
Anti-authenticity Marketing

Macro Trends

Anti-authenticity Marketing

Tales of authenticity and heritage are leaving a bad taste in consumers’ mouths as brands mercilessly misappropriate these values and divest them...
Beyond Borders : Authenticity : Heritage
World Retail Congress 2025: Why trust is retail’s strongest currency

Daily Signals

World Retail Congress 2025: Why trust is retail’s strongest currency

The first day of World Retail Congress 2025 in London revolved around the theme Faster, Bolder, Smarter.
Retail : Global Events : World Retail Congress
IFE 2025: What’s hot (and cold) in drinks

Daily Signals

IFE 2025: What’s hot (and cold) in drinks

IFE 2025, the UK’s leading food and drink trade show, kicked off in London on 17 March 2025, featuring more than 1,500 suppliers on the exhibitor f...
Events : Food & Drink : Technology
Foresight Friday: Seyi Oduwole, foresight analyst

Daily Signals

Foresight Friday: Seyi Oduwole, foresight analyst

Every Friday, we wrap up the topics, issues, ideas and viral moments everyone’s been discussing. This week, foresight analyst Seyi Oduwole discusse...
Foresight Friday : Fashion : Fashion Month
World Retail Congress 2024 daily recap: Olympic fever, emotioneering and engaging Gen Z

Daily Signals

World Retail Congress 2024 daily recap: Olympic fever, emotioneering and engaging Gen Z

World Retail Congress 2024 opened in Paris on 16 April, focusing on the theme of High-Performance Retail.
Retail : Beauty : Youth
Loewe celebrates Chinese New Year with exclusive jade collection

Daily Signals

Loewe celebrates Chinese New Year with exclusive jade collection

Luxury fashion brand Loewe has unveiled an exquisite collection of five jade pendants to mark the upcoming Lunar New Year on 10 February.
Luxury : Fashion : Design
Web Summit Lisbon 2023: The Future of the Creator Economy, Podcasts and Gaming

Big Ideas

Web Summit Lisbon 2023: The Future of the Creator Economy, Podcasts and Gaming

Influencers, strategists and businesses gathered at the world’s largest tech conference in search of solutions to cut through the noise in a satura...
Technology : Influencer Marketing : Gaming
Louis Vuitton introduces exclusive £33,500 Treasure Trunk NFTs

Daily Signals

Louis Vuitton introduces exclusive £33,500 Treasure Trunk NFTs

Louis Vuitton is bringing its 1854 travel trunk to the digital world with the launch of its new exclusive NFT: the VIA Treasure Trunk.
NFT : Luxury : Fashion
Stat: Generation Z begin to prioritise metaverse style over real life

Daily Signals

Stat: Generation Z begin to prioritise metaverse style over real life

Young people are heavily invested in digital fashion: in the US, two in five members of Gen Z now say they care more about how they express themsel...
Youth : Media & Entertainment : Fashion
An NFT community for mezcal fans

Daily Signals

An NFT community for mezcal fans

Recognising the power of community-building, mezcal brand Ojo de Dios is introducing a non-fungible token (NFT) membership programme that unlocks a...
Food & Drink : Technology : Media & Entertainment
Prada reworks its show for Chinese customers

Daily Signals

Prada reworks its show for Chinese customers

Following the luxury brand’s original Milan shows, Prada has reworked its men’s and women’s autumn 2022 collection showcases to appeal to Chinese ...
Luxury : Sustainability : Fashion
Stat: Love Island moves the dial on pre-loved fashion

Daily Signals

Stat: Love Island moves the dial on pre-loved fashion

While reality tv show Love Island has historically been known for promoting fast fashion, this year’s collaboration with second-hand marketplace eB...
Fashion : Media & Entertainment : Sustainability
The Big Idea: Food and drink is decarbonising diets

Daily Signals

The Big Idea: Food and drink is decarbonising diets

In recent years, consumers have become increasingly aware of the impact their individual food and drink consumption can have on the environment.
Food : Drink : Technology
Gucci’s Robert Triefus on redefining luxury

Viewpoints

Gucci’s Robert Triefus on redefining luxury

Gucci’s executive vice-president of brand and customer engagement discusses the inter-Covid lessons for luxury – and what The Five States of Luxury...
Luxury : Retail : Fashion
The Trend: Omnilux Lifestyles

Daily Signals

The Trend: Omnilux Lifestyles

In a year when access to luxury, customer experience and attainment took on new forms, our macrotrend Omnilux Lifestyles revealed why the luxury ex...
Luxury : Hospitality : Travel
Consumers embrace reusable water bottles

Daily Signals

Consumers embrace reusable water bottles

The latest figures from a report by Transparency Market Research suggest that reusable water bottles are not just a fad.
Sustainability : Plastics : Culture
What happens when brands retain control of their products?

Viewpoints

What happens when brands retain control of their products?

Apple’s recent battery scandal hints at broader discrepancy between brands’ and consumers’ concept of ownership.
Technology : Automotive : Digital
How can we make coffee culture sustainable?

Viewpoints

How can we make coffee culture sustainable?

Consumers often overlook the unsustainability of their coffee consumption, but new brand-led initiatives are driving greater awareness.
Sustainability : Drinks : Coffee
Turning pollution into protein

Big Ideas

Turning pollution into protein

As the amount of carbon dioxide in the atmosphere increases, it is having a detrimental effect on the nutritional value of food around the globe...
Food & Drink : Wellness : Superfoods
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