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'Branding'
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Daily Signals
Inside knowledge: Droog opens brand apartments
Inside knowledge: Droog opens brand apartments
Droog
:
Travel
:
Millennials
Design Directions
Trad-Modern
Men are increasingly concerned with sartorial style, connoisseurship and grooming, as seen in our New Gents tribe, creating a desire for packaging ...
New Gents
:
Typography
:
Nostalgic
Daily Signals
Culture club: Retailer goes glocal with arts hub
Culture club: Retailer goes glocal with arts hub
London
:
Aubin & Wills
:
Sarah Holme
Big Ideas
Urban Chinese consumers will be flying high in the next three months
Urban Chinese consumers will be flying high in the next three months
China
:
Shangri-La
:
Royal Monceau
Big Ideas
China to grow to number-one luxury market
China to grow to number-one luxury market
China
:
Japan
:
Shanghai
Micro Trends
Referral Economy
Personal recommendation through social networking is taking e-commerce to a new level. Just as eBay has created a near-perfect market for the sales...
Referral
:
E-commerce
:
Social Networks
Big Ideas
FT Live Future of Retail 2024: Three Key Takeaways
Investing in technology was top of the agenda as brands navigate how to incorporate generative AI into their retail strategies to better consumer e...
Retail
:
Technology
:
Event
Big Ideas
The anti-choice homeware movement
Overwhelmed by choice, Millennials are turning to brands that offer a streamlined, limited approach to homeware shopping.
Retail
:
Sustainability
:
Homeware
Daily Signals
Addressing alcohol safety and giving teenage girls a voice
Sangsom creates new conversation around drinking culture, That’s What She Said offers a relatable platform for teens, Cooperative Capital makes com...
Youth
:
Food
:
Drinks
Daily Signals
A more sophisticated look at cannabis consumption, and other stories
In today’s daily digest: Toothpaste as a premium product, a new fast-casual restaurant in San Francisco, Instagram’s effect on beauty and other sto...
Food
:
Drink
:
Retail
Design Directions
Heineken Brand Village
In July 2008, Heineken launched its new concept store in the heart of the brewer’s own hometown of Amsterdam. The store comprises six buildings des...
Heineken
:
Concept Store
:
Community
Markets
Guochao Wellness
The Chinese luxury wellness sector has shifted gears by embracing the ‘national trend’ of Guochao, offering authentic cultural experiences and C-be...
China
:
Guochao
:
Luxury
Daily Signals
Roblox unveils seamless multilingual chat translation AI
Roblox has announced the roll-out of a new AI translation model designed to convert text chats effortlessly in a variety of languages.
Technology
:
Pop-culture & Media
:
Gaming
Big Ideas
Future Forecast 2023: Drink
The beverage industry will increasingly see a wave of decolonisation, with new spirits brands emerging from regions like Africa and countries like ...
Drink
:
Sustainability
:
Packaging
Micro Trends
Membership Retail
A wave of apparel brands are shunning mass selling in favour of membership models, in turn reducing product waste and cultivating stronger communit...
Retail
:
Memberships
:
Loyalty
Daily Signals
A membership model generating eco-apparel
Technical outerwear brand Early Majority is launching a membership model that builds on its community-focused, ecological approach to retail.
Retail
:
Sustainability
:
Society
Daily Signals
The Campaign: Crown Royal explores drinking in the metaverse
Canadian whisky brand Crown Royal launched its video campaign It’s A New World of Cocktails, which presented an immersive fictional world of drinking.
Food
:
Drink
:
Technology
Big Ideas
Gaming as therapy
With an estimated global audience of between 2.2bn and 2.6bn people, the gaming industry presents a golden opportunity for brands, developers and...
Gaming
:
Digital
:
Tech
Daily Signals
Preview: Honest Products
In today’s beauty landscape, where consumers can Google the benefits of any ingredient in seconds, a new hyper-educated shopper is emerging.
Beauty
:
Retail
:
Ingredients
Big Ideas
Cosmoprof Worldwide Bologna 2017: Preview
Expect a surge in Inclusive Beauty and Next-level Natural products at this year’s Cosmoprof.
Cosmoprof
:
Beauty
:
Neutral Culture
Daily Signals
Preview: Post-pharmacy brands
Global – New supplement brands are reconsidering everything from branding to transparency, and whether being stocked in pharmacies is necessary.
Vitamins
:
Soft Aid
:
Wellness
Daily Signals
Ethical fashion: Start-up puts sustainability first
New York – A new fashion and craft e-commerce brand promises to re-invigorate ethical consumerism by selling only goods with the most sustainable d...
Craft
:
Conscious Consumers
:
Zady
Micro Trends
On/Off Retail
US online retailer Gilt Groupe recently teamed up with GQ magazine to open a pop-up version of its men’s store Park & Bond in New York. For its Chr...
Website
:
Physical Stores
:
Online Retail
Viewpoints
Julian Brown : The importance of sound for brands
Sound artist Julian Brown talks about the importance of sound for brands.
Sounds
:
Julian Brown
:
Senses
Micro Trends
Simpler Experiences
As well as seeking simpler products, consumers, overwhelmed by information and choices, want simpler experiences.
Tesco
:
Click N Collect
:
Boarding Pass
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