'Branding'

The Trend: Omnilux Lifestyles

Daily Signals

The Trend: Omnilux Lifestyles

In a year when access to luxury, customer experience and attainment took on new forms, our macrotrend Omnilux Lifestyles revealed why the luxury ex...
Luxury : Hospitality : Travel
Consumers embrace reusable water bottles

Daily Signals

Consumers embrace reusable water bottles

The latest figures from a report by Transparency Market Research suggest that reusable water bottles are not just a fad.
Sustainability : Plastics : Culture
What happens when brands retain control of their products?

Viewpoints

What happens when brands retain control of their products?

Apple’s recent battery scandal hints at broader discrepancy between brands’ and consumers’ concept of ownership.
Technology : Automotive : Digital
How can we make coffee culture sustainable?

Viewpoints

How can we make coffee culture sustainable?

Consumers often overlook the unsustainability of their coffee consumption, but new brand-led initiatives are driving greater awareness.
Sustainability : Drinks : Coffee
Turning pollution into protein

Big Ideas

Turning pollution into protein

As the amount of carbon dioxide in the atmosphere increases, it is having a detrimental effect on the nutritional value of food around the globe...
Food & Drink : Wellness : Superfoods
Clothes for Everybody

Daily Signals

Clothes for Everybody

Los Angeles – Everybody is a new online clothing and lifestyle brand that focuses on ethical production methods.
Whole-system Thinking : Everybody : Sustainable Clothing
Pinterest products

Daily Signals

Pinterest products

Global – Burberry is extending its reach beyond the luxury market by introducing its latest beauty product on Pinterest.
Burberry Cat Lashes Mascara : Social Commerce Insight : Burberry
Donate your space

Big Ideas

Donate your space

São Paulo – JWT Brazil has created a way for YouTube users to donate their unused video space to a charity of their choice.
JWT Brazil : Donate The Bars : Ricardo John
Espresso yourself

Daily Signals

Espresso yourself

Japan – Café Glitch Coffee has opened its doors and its roaster to local baristas to encourage innovation among start-ups.
Coffee : Roasting : Japan
Design synergy

Daily Signals

Design synergy

Mexico City – Anatole 13 is a new luxury retail space that combines modern art, design, fashion, food and drink.
Savvy Studio : Anatole 13 : Luxury Retail
Clever cognac

Big Ideas

Clever cognac

Paris – Rémy Martin is fighting luxury piracy with the launch of a near-field communication (NFC)-enabled smart cognac bottle.
Rémy Martin : Club Connected Bottle : Tamper-proof
Interstellar time capsule

Daily Signals

Interstellar time capsule

California – Google has created a time capsule for the film Interstellar by assembling creative contributions sent in by fans of the film.
Google : Interstellar : Descendent Marketing
Isabella Macpherson: Why brands need immersive theatre

Viewpoints

Isabella Macpherson: Why brands need immersive theatre

Luxury brands can use immersive theatre to win over their customers, says the founder and CEO of production company Arts Co.
Corinthia Hotel : Hoxton Hotel : Content Creation
Candy-coloured cocktails: Hair salon opens up pop-up bar

Daily Signals

Candy-coloured cocktails: Hair salon opens up pop-up bar

London – Hues of neon pink, green and purple are a fitting interior for Bleach Bar, the new pop-up bar by Bleach, the hair salon known for its rain...
Convergence : Pop-up Bar : London
Beauty brand draws on search data to create targeted haircare ads

Big Ideas

Beauty brand draws on search data to create targeted haircare ads

GumGum and L’Oréal know what colour your hair is from your digital history. 
GumGum : L'Oréal : Ombre Hair Dye
Caffeine hit: Taylors of Harrogate’s mesmerising ad

Daily Signals

Caffeine hit: Taylors of Harrogate’s mesmerising ad

London – Coffee ads typically focus on the enticing aroma of the Java bean, but few acknowledge the effects that a drink containing caffeine can have.
Coffee : Caffeine : TV Advertising
Instagram’s growth presents opportunity for brands

Big Ideas

Instagram’s growth presents opportunity for brands

Instagram is on track to become the world’s most powerful social platform
Instagram : Social Networks : Smartphones
Screen star: Social tv takes off in Europe

Big Ideas

Screen star: Social tv takes off in Europe

Screen star: Social tv takes off in Europe
Tv : Social Media : Programming
Young at heart: Network Evening shares youth work

Daily Signals

Young at heart: Network Evening shares youth work

Young at heart: Network Evening shares youth work
Youth Network Evening : James Wallman : Youth
Second Internet

Micro Trends

Second Internet

People are shunning the corporate predictability and open-to-everyone nature of sites such as Facebook, and curating their own spaces online, embra...
Internet : Social Networks : Ephemeral
Boutique hotels reveal new hospitality story

Big Ideas

Boutique hotels reveal new hospitality story

Boutique hotels reveal new hospitality story
Bleisure : Hawaii : Sonesta International Hotels
Teens: USA

Markets

Teens: USA

America’s teenage population is slowly falling (the US Census Bureau says it peaked at 26m a few years ago) and summer-time youth unemployment is a...
US Census Bureau : Facebook : Formspring
A lager for the more sophisticated drinker

Big Ideas

A lager for the more sophisticated drinker

A lager for the more sophisticated drinker
Beer : Lager : Anheuser-Busch InBev
Luxury consumers now think before they buy

Big Ideas

Luxury consumers now think before they buy

Luxury consumers now think before they buy
MasterCard : Bain : Boston
Beer purchasing predicts consumer types

Big Ideas

Beer purchasing predicts consumer types

Beer purchasing predicts consumer types
Beer : Craft Beer : Recycling
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