'Branding'

Clothes for Everybody

Daily Signals

Clothes for Everybody

Los Angeles – Everybody is a new online clothing and lifestyle brand that focuses on ethical production methods.
Whole-system Thinking : Everybody : Sustainable Clothing
Pinterest products

Daily Signals

Pinterest products

Global – Burberry is extending its reach beyond the luxury market by introducing its latest beauty product on Pinterest.
Burberry Cat Lashes Mascara : Social Commerce Insight : Burberry
Donate your space

Big Ideas

Donate your space

São Paulo – JWT Brazil has created a way for YouTube users to donate their unused video space to a charity of their choice.
JWT Brazil : Donate The Bars : Ricardo John
Espresso yourself

Daily Signals

Espresso yourself

Japan – Café Glitch Coffee has opened its doors and its roaster to local baristas to encourage innovation among start-ups.
Coffee : Roasting : Japan
Design synergy

Daily Signals

Design synergy

Mexico City – Anatole 13 is a new luxury retail space that combines modern art, design, fashion, food and drink.
Savvy Studio : Anatole 13 : Luxury Retail
Clever cognac

Big Ideas

Clever cognac

Paris – Rémy Martin is fighting luxury piracy with the launch of a near-field communication (NFC)-enabled smart cognac bottle.
Rémy Martin : Club Connected Bottle : Tamper-proof
Interstellar time capsule

Daily Signals

Interstellar time capsule

California – Google has created a time capsule for the film Interstellar by assembling creative contributions sent in by fans of the film.
Google : Interstellar : Descendent Marketing
Isabella Macpherson: Why brands need immersive theatre

Viewpoints

Isabella Macpherson: Why brands need immersive theatre

Luxury brands can use immersive theatre to win over their customers, says the founder and CEO of production company Arts Co.
Corinthia Hotel : Hoxton Hotel : Content Creation
Candy-coloured cocktails: Hair salon opens up pop-up bar

Daily Signals

Candy-coloured cocktails: Hair salon opens up pop-up bar

London – Hues of neon pink, green and purple are a fitting interior for Bleach Bar, the new pop-up bar by Bleach, the hair salon known for its rain...
Convergence : Pop-up Bar : London
Beauty brand draws on search data to create targeted haircare ads

Big Ideas

Beauty brand draws on search data to create targeted haircare ads

GumGum and L’Oréal know what colour your hair is from your digital history. 
GumGum : L'Oréal : Ombre Hair Dye
Caffeine hit: Taylors of Harrogate’s mesmerising ad

Daily Signals

Caffeine hit: Taylors of Harrogate’s mesmerising ad

London – Coffee ads typically focus on the enticing aroma of the Java bean, but few acknowledge the effects that a drink containing caffeine can have.
Coffee : Caffeine : TV Advertising
Instagram’s growth presents opportunity for brands

Big Ideas

Instagram’s growth presents opportunity for brands

Instagram is on track to become the world’s most powerful social platform
Instagram : Social Networks : Smartphones
Screen star: Social tv takes off in Europe

Big Ideas

Screen star: Social tv takes off in Europe

Screen star: Social tv takes off in Europe
Tv : Social Media : Programming
Young at heart: Network Evening shares youth work

Daily Signals

Young at heart: Network Evening shares youth work

Young at heart: Network Evening shares youth work
Youth Network Evening : James Wallman : Youth
Second Internet

Micro Trends

Second Internet

People are shunning the corporate predictability and open-to-everyone nature of sites such as Facebook, and curating their own spaces online, embra...
Internet : Social Networks : Ephemeral
Boutique hotels reveal new hospitality story

Big Ideas

Boutique hotels reveal new hospitality story

Boutique hotels reveal new hospitality story
Bleisure : Hawaii : Sonesta International Hotels
Teens: USA

Markets

Teens: USA

America’s teenage population is slowly falling (the US Census Bureau says it peaked at 26m a few years ago) and summer-time youth unemployment is a...
US Census Bureau : Facebook : Formspring
A lager for the more sophisticated drinker

Big Ideas

A lager for the more sophisticated drinker

A lager for the more sophisticated drinker
Beer : Lager : Anheuser-Busch InBev
Luxury consumers now think before they buy

Big Ideas

Luxury consumers now think before they buy

Luxury consumers now think before they buy
MasterCard : Bain : Boston
Beer purchasing predicts consumer types

Big Ideas

Beer purchasing predicts consumer types

Beer purchasing predicts consumer types
Beer : Craft Beer : Recycling
New value aesthetic

Micro Trends

New value aesthetic

New value aesthetic
Value-nomics : Own-brand : Pared-down Aesthetic
Everyone needs a nan: Buy knitwear from a granny of your choosing

Daily Signals

Everyone needs a nan: Buy knitwear from a granny of your choosing

Everyone needs a nan: Buy knitwear from a granny of your choosing
Knitwear By Grannys : Personal Service : Interaction With Customers
Gen Z’s New Value System

Viewpoints

Gen Z’s New Value System

Between self-optimisation, mischief and activism, Gen Z are rewriting the rules of value. Bulletproof’s chief growth officer Andi Davids tells LS:N...
Gen Z : Finance : Value
Total Beauty: Part 2

Markets

Total Beauty: Part 2

Part two of our special report examines a grown-up version of beauty that includes the best of wellness, health and fitness, and highlights the bes...
Beauty : Holistic : Wellness
Social Commerce: Part 2

Markets

Social Commerce: Part 2

Generation Z has been described as the first ‘visual generation’, putting networks such as Instagram in pole position. This is reflected in the i...
Social Commerce : ​Generation Z : Social Media
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