'Branding'

Fit She's car marks Honda drive to attract women

Big Ideas

Fit She's car marks Honda drive to attract women

Fit She’s car marks Honda drive to attract women
Automotive : Automobile : UV
India luxury market to continue growing despite regulations

Big Ideas

India luxury market to continue growing despite regulations

India luxury market to continue growing despite regulations
India : Manufactruing : Regulations
Consumer Attitudes Audit (UK): Overview

Big Ideas

Consumer Attitudes Audit (UK): Overview

Consumer Attitudes Audit (UK): Overview
Internet : Recession : Trust
Fashion brand likes new F-commerce initiative

Big Ideas

Fashion brand likes new F-commerce initiative

Fashion brand likes new F-commerce initiative
Oscar De La Renta : Diane Von Furstenburg : Cartier
Open Brands

Micro Trends

Open Brands

In an open-source world, brands are now creating platforms for consumers to behave as producers. With these new platforms, people can invent their ...
Open-source : PŒl Rodenius : Quirky.com
Apple rules in the booming global apps market

Big Ideas

Apple rules in the booming global apps market

Apple rules in the booming global apps market
Apps : Application : Smartphone
Sense of experience boosts Burberry in China

Big Ideas

Sense of experience boosts Burberry in China

Sense of experience boosts Burberry in China
Burberry : China : Beijing
Karl James : Helping brands have better conversations

Viewpoints

Karl James : Helping brands have better conversations

The Dialogue Project founder Karl James talks about helping brands have better conversations.  
Brandtocracies : The Dialogue Project : Karl James
Luxury market bounces back

Big Ideas

Luxury market bounces back

Luxury market bounces back
Luxury : China : Japan
Beauty goes digital

Big Ideas

Beauty goes digital

Beauty goes digital
E-commerce : Procter & Gamble : Max Factor
Hotels can turn recession into opportunity

Big Ideas

Hotels can turn recession into opportunity

Hotels can turn recession into opportunity
Recession : World Budget & Economy Hotels Congress : Budget Hotels
New retail website fosters community spirit

Big Ideas

New retail website fosters community spirit

New retail website fosters community spirit
Mary Portas : Recession : High Street
True brew: Coffee giant launches healthy blend

Daily Signals

True brew: Coffee giant launches healthy blend

True brew: Coffee giant launches healthy blend
Pharmafoods : Green : Antioxidants
Change and challenge ahead for the luxury industry

Big Ideas

Change and challenge ahead for the luxury industry

Change and challenge ahead for the luxury industry
IDEO : Luxury Briefing : James Ogilvy
Youth Marketing Strategy summit 2017

Big Ideas

Youth Marketing Strategy summit 2017

A future dominated by virtual and mixed realities, the digital rhetoric of Generation D and the importance of brands’ civic responsibility we...
​Generation Z : Youth Culture : Virtual Reality
Built by Brands

Micro Trends

Built by Brands

Built by Brands
Made-to-measure : Bespoke : British
Geo-marketing

Markets

Geo-marketing

As location becomes more important in social networking, a window is opening for brands to engage with consumers based on where they are. Prepare t...
Geo-fencing : Geo-tagging : LBS
Chinese Beauty Consumer Myths

Macro Trends

Chinese Beauty Consumer Myths

Our latest research with Hot Pot China hopes to dispel Chinese beauty myths and provide decision-makers with the knowledge and confidence to build ...
Beauty : Wellness : China
Kids’ Snack Market

Markets

Kids’ Snack Market

Functional ingredients, re-imagined childhood classics and gastro gaming innovations are shaping the future of the kids’ snack aisle.
Youth : Food&Drink : Indulgence
Open-door HQs

Micro Trends

Open-door HQs

Retailers are opening their HQs to the public, turning them into destinations for storytelling, transparency and deeper customer connections.
Retail : Transparency : Hospitality
Generation Z Luxury Market

Markets

Generation Z Luxury Market

Rigorous and savvy in their selection of brands, Generation Z’s research-led approach to luxury is set to redefine value and aspiration for the sec...
Luxury : Youth : Fashion
Today’s headlines, including Barneys moving to engage a younger demographic

Daily Signals

Today’s headlines, including Barneys moving to engage a younger demographic

In today’s daily digest: Video game Football Manger promotes inclusivity, Harrods expands its home offer and more.
Luxury : Media : Retail
Room Service Retail

Micro Trends

Room Service Retail

High street brands are collaborating with the hospitality sector to enable customers to shop without leaving their hotel room.
Hotel Retail : Room Service : Millennial Mindset
Piercing Pioneers

Micro Trends

Piercing Pioneers

Brands are modernising the coming-of-age ritual of piercing for a new generation of teenagers who are keen to experiment with their identity.
Retail : Youth : DTC
Future Trust Marks

Big Ideas

Future Trust Marks

From space-mined minerals to income-adjusted goods and branded cities, the labels that will help consumers make informed choices beyond 2030.
Retail : Artificial Intelligence : Food And Drink
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