LS:N Global

Big Ideas

Snap them all

North America – Snap Inc is dropping a limited supply of its Spectacles product in random locations across the US using automated vending machines.

Snapchat Spectacles : Geo Quests : Anti-choice Architecture

Viewpoints

Meifang Chen: The Chinese opportunity

Alibaba Group UK’s senior manager on why brands entering the Chinese market can’t afford to be tentative.

Alibaba : Chinese Consumers : E-commerce

Micro Trends

Anti-choice Architecture

Turned off by the model of mass-consumption, a new wave of luxury brands are removing excessive choice from the buying process in favour of a more ...

Stuffocation : Anti-Choice : Minimalism

Markets

Influencer Market

Influencer marketing enables brands to engage with fiercely loyal communities in an authentic and seamless way.

Influencer Market : Gen Viz : Anti-authenticity Marketing

Daily Signals

Spot the difference

US – Skincare brand Clearasil admits that it knows nothing about marketing to teenagers in a campaign aimed at that very demographic.

Clearasil : Gen Viz : Anti-Authenticity

Daily Signals

Shift in gear

Global – A new app from car-maker Ford features a range of mobility solutions designed to remedy some of the most common issues faced by drivers.

Ford : FordPass : Auto Market

Big Ideas

Space beer

US – An independent American brewery is launching a beer made with yeast that has been flown into space.

Beer : Space : Re-enlightenment Rising

Big Ideas

Activewear boutique opens in Manhattan blending fashion, fitness and music

Bandier, which bills itself as ‘the first fashion, fitness and music boutique’, has opened a pop-up shop in Manhattan’s Flatiron District, with a...

Bandier : Activewear : Body Temples

Big Ideas

The future of beauty personalisation is in the laboratory

British beauty consumers are turning to the science lab to create personalised beauty products. A new study by market research firm Canadean reveal...

Lab : Personalisation : Laboratory

Big Ideas

US start-up hopes to facilitate Chinese purchase of Western goods

Payment service Stripe has joined forces with China’s Alipay to make it easier for Chinese consumers to buy from Western brands.

Alipay : Stripe : Payments

Viewpoints

Graham Cove: Personalised in-store wifi

EE's director of wifi talks about how new in-store wifi services can benefit retailers.

EE : Wifi : Shopper Marketing

Viewpoints

Joshua Klein : The reputation economy

Author and technology expert Joshua Klein talks about the reputation economy.

Travel : The Reputation Economy : Joshua Klein

Big Ideas

Google plans to open physical stores in the US

Google : Bricks And Mortar : Apple

Micro Trends

Twitter Currency

Brands are offering consumers a new way to pay for goods that is virtually free. Tweeting about products to create topical content, then claiming t...

Virtual Payment : Gamification : Tweet

Big Ideas

Made in Africa: Edun+Diesel to support sustainable trade

Bono : Edun : Diesel

Big Ideas

Fit She's car marks Honda drive to attract women

Fit She’s car marks Honda drive to attract women

Automotive : Automobile : UV

Big Ideas

India luxury market to continue growing despite regulations

India : Manufactruing : Regulations

Big Ideas

Consumer Attitudes Audit (UK): Overview

Internet : Recession : Trust

Big Ideas

Fashion brand likes new F-commerce initiative

Oscar De La Renta : Diane Von Furstenburg : Cartier

Micro Trends

Open Brands

In an open-source world, brands are now creating platforms for consumers to behave as producers. With these new platforms, people can invent their ...

Open-source : PŒl Rodenius : Quirky.com

Big Ideas

Apple rules in the booming global apps market

Downloads : Apple : Forrester Research

Big Ideas

Sense of experience boosts Burberry in China

Burberry : China : Beijing

Viewpoints

Karl James : Helping brands have better conversations

The Dialogue Project founder Karl James talks about helping brands have better conversations.

Brandtocracies : The Dialogue Project : Karl James

Big Ideas

Luxury market bounces back

Luxury : China : Japan

Big Ideas

Beauty goes digital

E-commerce : Procter & Gamble : Max Factor

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