'Branding'

Box of tricks: OMO creates a fresh buzz

News

Box of tricks: OMO creates a fresh buzz

Box of tricks: OMO creates a fresh buzz
Marketing : Faction Marketing : São Paulo
Higher incomes boost Chinese beauty sector

Big Ideas

Higher incomes boost Chinese beauty sector

Higher incomes boost Chinese beauty sector
China : RNCOS : India
Gen Y appeal offers new opportunity for luxury brands

Big Ideas

Gen Y appeal offers new opportunity for luxury brands

Gen Y appeal offers new opportunity for luxury brands
New York : Conscious : Brand
Up above: Billboard goes viral with story of design

News

Up above: Billboard goes viral with story of design

Up above: Billboard goes viral with story of design
Up There : New York : Signs
Samba style: Sports brand plays film director

News

Samba style: Sports brand plays film director

Samba style: Sports brand plays film director
Nike : Hessle Audio Label : Ramadanman
Belly good: Home-brewed beer receives new identity

News

Belly good: Home-brewed beer receives new identity

Belly good: Home-brewed beer receives new identity
Beer : Home Brewery : Booze
Hand wash: Skincare brand ventures into clothing care

News

Hand wash: Skincare brand ventures into clothing care

Hand wash: Skincare brand ventures into clothing care
Cosmetics : Lemon : Cleaning
Left bank: Concept store opens in underground vault

News

Left bank: Concept store opens in underground vault

Left bank: Concept store opens in underground vault
Concept Store : Boutique : Collaboration
Leader of the pack: Nike launches global race

News

Leader of the pack: Nike launches global race

Leader of the pack: Nike launches global race
Nike : Virtual : Race
Fantasy flagship: New Armani store ignores the gloom

News

Fantasy flagship: New Armani store ignores the gloom

Fantasy flagship: New Armani store ignores the gloom
Escapist : Dream Like Surrealism : Fantasy Inspired Interior
Mike Walsh : The future of entertainment and media lies in audience networks

Viewpoints

Mike Walsh : The future of entertainment and media lies in audience networks

Tech-anthropologist and author Mike Walsh talks about the future of entertainment and media. 
New Media Landscapes : Mike Walsh : The Female Web
FT Business of Luxury conference overview

Big Ideas

FT Business of Luxury conference overview

Vienna – The Financial Times held its 2013 Business of Luxury Summit on 2–4 June in the suitably opulent setting of the Palais Liechtenstein in Vie...
China : Milennials : Russian
Foresight Friday: Alice Crossley, senior foresight analyst

News

Foresight Friday: Alice Crossley, senior foresight analyst

Every Friday, we wrap up the topics, issues, ideas and viral moments everyone’s been discussing. This week, senior foresight analyst Alice Crossley...
Foresight Friday : Pop-culture & Media : Advertisements
Are fashion shows the ultimate marketing exercise?

News

Are fashion shows the ultimate marketing exercise?

For the first time since its opening in 1992, Disneyland Paris hosted a fashion show. Coperni invited guests to the Parisian suburbs for a runway e...
Fashion : Paris Fashion Week : Disneyland Paris
Gymshark and Surreal launch high-protein Cardi-Os cereal

News

Gymshark and Surreal launch high-protein Cardi-Os cereal

Gymwear brand Gymshark has partnered with cereal start-up Surreal to introduce Cardi-Os, a high-protein cereal with a strawberry protein shake flav...
Food&Drink : Health : Sport
Universal Favourite revitalises The Dinner Ladies with a bold identity

News

Universal Favourite revitalises The Dinner Ladies with a bold identity

The Dinner Ladies has partnered with Universal Favourite for a refresh reflecting the brand’s friendly, ‘anti-mumsy’ and playful personality.
Design : Food : Drink
All-in-one food app Lollipop rebrands as Cherrypick

News

All-in-one food app Lollipop rebrands as Cherrypick

London-based design studio Otherway has revamped the food platform previously known as Lollipop as Cherrypick.
Food : Design : Delivery
Heineken unveils genetic taste kits to decode beer preferences

News

Heineken unveils genetic taste kits to decode beer preferences

Heineken introduced a pioneering way for New Zealanders to explore their taste buds through genetic testing in November 2023.
Food & Drink : Alcohol : Heineken
Yell is releasing a fragrance that smells like the Yellow Pages

News

Yell is releasing a fragrance that smells like the Yellow Pages

Almost five years after the last issue of the Yellow Pages was sent to print, Yell is creating an Eau de Yellow Pages perfume.
Luxury : Fashion : Retail
Bang & Olufsen partners with Ferrari on headphones and speakers

News

Bang & Olufsen partners with Ferrari on headphones and speakers

High-end consumer tech brand Bang & Olufsen has teamed up with luxury car-maker Ferrari on a collection of audio products, re-imagined in Ferrari’s...
Luxury : Design : Technology
DevaCurl introduces dry no-poo dedicated to curly hair

News

DevaCurl introduces dry no-poo dedicated to curly hair

NYC-born brand DevaCurl has announced the launch of its first dry shampoo imagined for curly-haired individuals who don't have the time to shampoo ...
Beauty : Society : Design
The Campaign: Early Majority

News

The Campaign: Early Majority

Retail business models are becoming more agile and customer-centric in the face of tighter budgets and growing rejection of excessive consumerism i...
Retail : Sustainability : Fashion
The fragrance brand embracing NASA and blockchain

News

The fragrance brand embracing NASA and blockchain

Aeir, a new fragrance and wellness brand, has launched a collection of fragrances combining NASA and biotechnology.
Luxury : Technology : Beauty
This fragrance is made with captured carbon emissions

News

This fragrance is made with captured carbon emissions

NASA-approved Air Co is applying its carbon removal technology to the beauty sector, with the launch of a genderless fragrance that helps tackle c...
Beauty : Technology : Sustainability
CALM beers ease men’s mental health conversations

News

CALM beers ease men’s mental health conversations

With some men finding it difficult to talk openly about mental health, suicide prevention charity Campaign Against Living Miserably (CALM) is partn...
Food : Drink : Health And Wellness
Loading...
You have 3 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN