LS:N Global

Macro Trends

Work States Futures

With CEOs conflicted about luring teams back to the office with socials, wellness hubs and hybrid fit-outs, early adopter businesses and organisati...

Workplace : Society : Technology

Micro Trends

Video Dating Futures

As users demand more authenticity when seeking romantic connections, dating apps are pivoting towards video-first formats.

Youth : Media & Entertainment : Technology

Big Ideas

Future Forecast 2023: Luxury

Luxury is once more becoming exclusive, guilded and hyper-curated. It is also about assets that can be traded and traced in digital as well as phys...

Luxury : Fashion : Retail

Macro Trends

Neo-collectivism

Society is facing a mass re-organisation. United by values of empathy and community, consumers are shunning individualism in favour of alliances th...

Society : Retail : Workplace

Big Ideas

NRF 2024 Retail’s Big Show: Community, Luxury and Loyalty

At the biggest retail conference in the US, all eyes were on experiential retail, the evolution of the luxury consumer and the critical role of loy...

Retail : Events : Luxury

Macro Trends

Alphas Now and Next: From the Sandbox to Roblox

This is the first generation to be born entirely in the 21st century, and many of the technologies, careers and crises that will define and shape t...

Generations : Gen Alpha : Demographics

Macro Trends

Guilded Luxury

As the world enters a period of economic downturn, luxury brands are seizing strategies to build long-lasting and enriching relationships with thei...

Luxury : Travel : Hospitality

Big Ideas

MAD//Fest 2025: The Formula for Fixing Boring Brands

At this year’s MAD//Fest, brands, marketers and culture leaders gathered in London’s Truman Brewery to explore how businesses can be less boring an...

Advertising : Marketing : Global Events

Big Ideas

Brand Innovation Debrief: Elf Beauty

In 2023, Elf Beauty secured its position as Gen Z’s cosmetics brand of choice. From duping Dior to capitalising on Jennifer Coolidge’s rebounded ce...

Beauty : Gen Z : E.l.f Beauty

Big Ideas

Future Forecast 2023: Drink

The beverage industry will increasingly see a wave of decolonisation, with new spirits brands emerging from regions like Africa and countries like ...

Drink : Sustainability : Packaging

Big Ideas

Five Future Home Scenarios for 2050

As the climate crisis escalates, our population ages, and the way we live is reshaped by new technologies and materials, our homes will look very d...

Society : Sustainability : Health And Wellness

Viewpoints

The Neuroaesthetic Age

Susan Magsamen and Ivy Ross argue in Your Brain on Art that the science behind art can help us to reinvigorate the spaces around us with new kinds ...

Design : Health & Wellness : Art

Markets

AI Pleasures Market

AI is stepping into intimate domains, allowing users to create and experience bespoke tech-enhanced pleasure.

Technology : Sexual Wellness : AI

Micro Trends

Future Five: Artificial Intelligence

As part of our Future Five 2024 report, we explore the impact of AI on the year ahead.

Technology : AI : Design

Micro Trends

Squad Subscriptions

From gyms to streaming services, fractionalised subscriptions are allowing people to earn income by converting memberships into tradeable assets.

FinTech : Media & Entertainment : Society

Big Ideas

Kidult Craze

Driven by nostalgia and a desire for stress relief, adults are gravitating towards playful, non-digital items such as plush toys, collectables and ...

Pop Culture : Nostalgia : Hello Kitty

Markets

Next-level Luxury Pop-ups

Brands are experimenting with niche campaign moments and product drops via pop-ups – with the aim of better understanding regional and cultural nua...

Luxury : Retail : Advertising

Big Ideas

Five Retailers Embracing Hyperphysical Store Design

Retailers are tapping into elevated store design concepts to create memorable and meaningful customer experiences.

Retail : Architecture : Design

Markets

Web3 Music Market

In a bid to reform its fractured systems, the music industry is embracing the Web3 space to empower musicians, digital communities and real-life fans.

Music : Web3 : NFTs

Futures 100

Futures 100 Innovators: February

We uncover the next 10 innovators to watch as part of our Futures 100 Awards, which highlight those brands, businesses and people innovating for ch...

Futures 100 Innovators

Markets

Streaming’s Next Frontier

From live sports to interactive gaming, streaming platforms are evolving beyond binge-watching to capture audiences – and keep them subscribed.

Movie Streaming : Netflix : TV Streaming

Big Ideas

BoF Voices 2023: The Creative Crossroads

At The Business of Fashion’s Voices 2023 conference, the focus was on creative resilience, ethical and sustainable innovation, and how AI is reshap...

Luxury : Fashion : Beauty

Big Ideas

Inter-Covid Roadmap 2021

With the Covid-19 vaccine rollout offering a chance to rebuild our societies and economies, a host of new opportunities await brands and businesses.

Covid-19 : Society : Health

Macro Trends

Elastic Brands

Forget advertising campaigns and branded content. All eyes are on the inner workings of your business – and how seamlessly it can adapt.

Society : Branding : Retail

Macro Trends

The Paralysis Paradox

At a time of global dissonance, shared solutions and radically disruptive innovation will emerge from science, technology and business organisation...

Society : Sustainability : Technology

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