'Branding'

Preview: Gentle Monster

Daily Signals

Preview: Gentle Monster

This week’s Innovate examines the innovative showrooms of South Korean eyewear brand Gentle Monster.
Gentle Monster : Eyewear : South Korea
Symbiotic selling

Daily Signals

Symbiotic selling

London – In her MA graduate project, Retail Terrorism/Symbiotic Relationships, Royal College of Art (RCA) interior design student Corrine Guo imagi...
London : RCA : Corrine Guo
Txt commerce

Daily Signals

Txt commerce

Fashion label Stefan’s Head has created buzz by forcing customers to follow the brand via text message. 
Stefans Head : Text Message : Word Of Mouth
Style springboard: Mobile shopping app brings together brands and consumers

Daily Signals

Style springboard: Mobile shopping app brings together brands and consumers

New York – Spring is a new mobile shopping app that puts brands in control of the content, while making it easy for consumers to browse and buy wit...
M-commerce : Mobile Shopping : Lyst
Makeover molasses: Youthful packaging for old-school ingredient

Daily Signals

Makeover molasses: Youthful packaging for old-school ingredient

US – The American equivalent of black treacle, molasses is often thought of as an old-fashioned baking product, stored in the cupboards of Southern...
Brand Identity : Treacle : Molasses
New Yorkers buy shares in local fishery start-up

Big Ideas

New Yorkers buy shares in local fishery start-up

New Yorkers buy shares in local fishery start-up
Village Fishmonger : Fishing : Start-up
Deep Sea Wellness

Micro Trends

Deep Sea Wellness

Beauty and wellness brands are tapping into powerful deep sea ingredients with the potential to redefine skincare, hydration and sun protection.
Beauty : Wellness : Innovation Hub
Professional surfer Kelly Slater launches Freaks of Nature skincare

Daily Signals

Professional surfer Kelly Slater launches Freaks of Nature skincare

Professional surfer Kelly Slater has launched Freaks of Nature, an eco-conscious skincare brand for outdoor athletes.
Beauty : Health : Wellness
Foresight Friday: Emily Rhodes, creative foresight analyst

Daily Signals

Foresight Friday: Emily Rhodes, creative foresight analyst

Every Friday, The Future Laboratory team offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, c...
Society : Pop-culture & Media : Fashion
The Campaign: Lululemon’s dupe swap event

Daily Signals

The Campaign: Lululemon’s dupe swap event

Lululemon has been one of the first brands to launch an anti-dupe campaign showing customers why pale imitations just aren’t worth it.
Fashion : Sustainability : Society
Inside Gohar World’s whimsical first physical store

Daily Signals

Inside Gohar World’s whimsical first physical store

Tableware label Gohar World has opened its first physical store in New York, giving customers the opportunity to experience the brand’s eccentricit...
Retail : Luxury : Design
Little Spoon re-imagines a healthier Lunchables for Gen Alpha

Daily Signals

Little Spoon re-imagines a healthier Lunchables for Gen Alpha

Lunchables, the nostalgic staple food from the 1990s and early noughties, has had a makeover. Children’s food brand Little Spoon has redesigned the...
Food&Drink : Youth : Kids
Prada joins China’s women’s national football team as official partner

Daily Signals

Prada joins China’s women’s national football team as official partner

To celebrate the 2023 FIFA Women’s World Cup, Italian fashion house Prada has joined forces with China’s women’s national football team as an offic...
Fashion : Luxury : Football
Isamaya Beauty’s new BDSM-inspired campaign with Julia Fox

Daily Signals

Isamaya Beauty’s new BDSM-inspired campaign with Julia Fox

Beauty talent Isamaya Ffrench’s eponymous brand Isamaya Beauty has launched a new campaign starring actress Julia Fox and model Richie Shazam that ...
Beauty : Advertising : Fashion
French youth hostel Pilo redefines luxury with playful brand identity

Daily Signals

French youth hostel Pilo redefines luxury with playful brand identity

Pilo, a new-generation youth hostel in Lyon, France, has collaborated with Parisian design studio 5.5 to create a unique brand identity that blends...
Youth : Travel & Hospitality : Design
Luxury watchmaker joins forces with Louvre Museum

Daily Signals

Luxury watchmaker joins forces with Louvre Museum

Swiss watch brand Vacheron Constantin has unveiled its new collaboration with the Parisian art institution the Louvre that allows customers the cha...
Luxury : Design : Culture
Absolut unveils single-mould paper-based vodka bottles

Daily Signals

Absolut unveils single-mould paper-based vodka bottles

In June 2023, spirit brand Absolut Vodka announced a commitment to more recyclable packaging, with a new bottle made from paper.
Food&Drink : Vodka : Absolut Vodka
Magnum anti-metaverse campaign promotes pleasures of real life

Daily Signals

Magnum anti-metaverse campaign promotes pleasures of real life

Magnum, the popular Belgian ice cream brand that introduced the first premium hand-held ice cream for adults in 1989, has launched an anti-metavers...
Food & Drink : Technology : Media & Entertainment
Hublot reveals icy mountain clock in the Alps

Daily Signals

Hublot reveals icy mountain clock in the Alps

Hublot and Daniel Arsham have created a striking 20-metre wide sundial in the Alps to celebrate the connection between watchmaking, art and time.
Luxury : Fashion : Design
Selling plant-based diets to Gen Alpha

Daily Signals

Selling plant-based diets to Gen Alpha

New plant-based milk brand KiddiWinks understands that selling to Gen Alpha primarily means selling to their parents.
Youth : Food & Drink : Design
Stat: African nations bear the brunt of the climate crisis

Daily Signals

Stat: African nations bear the brunt of the climate crisis

The countries that are least culpable for the climate crisis are paying the highest price for its consequences.
Stat : Stats : Statistic
Kate Moss gamifies styling as an avatar model

Daily Signals

Kate Moss gamifies styling as an avatar model

Signposting the future of avatar modelling in virtual realms and metaverses, fine jewellery brand Messika has turned its supermodel collaborator Ka...
Media & Entertainment : Technology : Fashion
Stat: Influencers make monetary gains in the metaverse

Daily Signals

Stat: Influencers make monetary gains in the metaverse

A study of social media users and influencers shows the latter are open to the potential of working with brands in metaverse realms.
Technology : Media & Entertainment : Retail
Meta-tainment Futures On-demand Webinar

Webinars

Meta-tainment Futures On-demand Webinar

Watch our Meta-tainment Futures webinar to discover the digital spaces, places, tools and metaverse techniques for brands to engage audiences in 2022.
Events : Metaverse : Entertainment
Alcohol-free wine Starla mimics luxury fashion

Daily Signals

Alcohol-free wine Starla mimics luxury fashion

The drinks brand is positioning alcohol-free wine as a desirable and luxurious category by taking cues from the luxury fashion sector.
Food & Drink : Luxury : Health & Wellness
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