'Branding'

Goodee is a marketplace for purpose-driven brands

Daily Signals

Goodee is a marketplace for purpose-driven brands

Spearheaded by the designers Byron and Dexter Peart, Goodee is an e-commerce platform that combines aspirational design and ethical values.
Retail : Sustainability : Design
Miansai launches roadside jewellery retail

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Miansai launches roadside jewellery retail

The Miami-based jewellery and accessories brand has launched a fleet of mobile retail units to reach consumers across the US.
Luxury : Retail : Jewellery
Hims launches a line for her

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Hims launches a line for her

The men’s pharmaceutical brand is applying its direct-to-consumer model to the women’s health market, addressing concerns around skin, hair and sex.
Health : Wellness : Beauty
Diesel launches spin-off Deisel and Tmall introduces China Day

Daily Signals

Diesel launches spin-off Deisel and Tmall introduces China Day

Philips produces lights that invigorate workers, the Chilean government cracks down on sugary food, AT Kearney imagines the future of malls.
Fashion : Luxury : Food
Freitag scheme favours access over ownership

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Freitag scheme favours access over ownership

Zurich – The sustainable apparel brand has launched a new initiative that enables customers to borrow a backpack.
Retail : Fashion : Travel
A new Level

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A new Level

Barcelona – Level is a new geographically neutral budget airline.
Travel : Millennials : New Bricolage Living
Simon Mottram: Rapha

Viewpoints

Simon Mottram: Rapha

The founder on creating the right company culture and the brand’s US expansion.
Rapha : World Retail Congress : Retail
Preview: Work Zones

Daily Signals

Preview: Work Zones

Global – Faced with distracting surroundings and a shortage of private spaces, employees are struggling to focus, and businesses are rethinking off...
Workplace Futures : Focus : The Focus Filter
Crafting beer’s future

Big Ideas

Crafting beer’s future

US – There has been a plateau in the growth of craft beer sales, according to the Brewers Association.
Beer : Alcohol : Heineken
Michelle Kennedy: Peanut

Viewpoints

Michelle Kennedy: Peanut

Why today’s mothers need new platforms to socialise and share without judgement.
Peanut : Motherhood : Social Network
Super Bowl LI: The ads

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Super Bowl LI: The ads

US – Advertisers at Super Bowl LI demonstrated a Backlash Brands approach to the current political climate, tackling themes of inequality and ...
Super Bowl LI : Backlash Brands : Commercials
Showroom shake-up

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Showroom shake-up

London – Jaguar Land Rover’s latest UK showroom is designed to re-invent automotive retail for a shopping centre context.
Jaguar Land Rover : Automakers : Brandships
Hybrid beauty

Big Ideas

Hybrid beauty

Global – Hybrid beauty is emerging as a popular cosmetics category as consumers increasingly demand multifunctional products.
Hybrid : Beauty Futures : Foundation
Share the city

Big Ideas

Share the city

New York – A new study reveals the extent of Instagram inequality in one of the world’s most visited cities.
New York : Instagram : Sharing
Brand of character

Big Ideas

Brand of character

London – Graduate Fashion Week has teamed up with IBM to match students to brands that share similar personality traits.
IBM : Graduate Fashion Week : E-motional Economy
Social Wellness

Micro Trends

Social Wellness

Exclusive wellness clubs and apps are facilitating social interactions and redefining what it means to meet, mingle and be well.
Social Wellness : Social Clubs : Apps
A Krafty plan

Daily Signals

A Krafty plan

US – Kraft Heinz has gone public with an ingredient change for its macaroni and cheese recipe, which it has been secretly trialling since December...
Kraft Foods : Heinz : Mac N Cheese
Leave your mark

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Leave your mark

Nevada – Hyundai has gone beyond blue-sky thinking and into the stratosphere with its latest campaign, A Message to Space.
Hyundai : A Message To Space : The Immortal Brand
Insta-casting

Big Ideas

Insta-casting

New York – Marc Jacobs is calling on groups of friends around the world to apply to be models for its autumn/winter 2015 campaign.
Marc By Marc Jacobs : Cast Me Marc : Autumn Winter 2015
Brands stand to gain from circular economy packaging

Big Ideas

Brands stand to gain from circular economy packaging

A new report has found that leading US fast food, beverage and grocery brands are wasting £7.48bn (€10.09bn, $11.40bn) a year due to poo...
Sustainability : Circular Economy : Plastic
Pepsi launches soft drink sweetened with cane sugar

Big Ideas

Pepsi launches soft drink sweetened with cane sugar

Soft drinks brand Pepsi has launched Caleb’s Kola, a new range of artisanal soda drinks.
Pepsi : Caleb's Cola : Whole Chain Thinking
Big Data Beauty

Micro Trends

Big Data Beauty

Beauty brands are harnessing the power of big data to create engaging campaigns, apps and platforms.
Big Data : Apps : Beauty
Estée Lauder targets buoyant sub-Saharan Africa

Big Ideas

Estée Lauder targets buoyant sub-Saharan Africa

Estée Lauder targets buoyant sub-Saharan Africa
Middle East : Africa Beauty Market : Sub Saharan Africa
Beauty goes abroad as scales tip in favour of BRICS

Big Ideas

Beauty goes abroad as scales tip in favour of BRICS

Beauty goes abroad as scales tip in favour of BRICS
Cosmetics : M.A.C : Emerging Affluents
Pinterest clone pins its hopes on e-commerce

Big Ideas

Pinterest clone pins its hopes on e-commerce

Pinterest clone pins its hopes on e-commerce
Pinterest : Buykee : Images
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