'Branding'

Little Spoon re-imagines a healthier Lunchables for Gen Alpha

Daily Signals

Little Spoon re-imagines a healthier Lunchables for Gen Alpha

Lunchables, the nostalgic staple food from the 1990s and early noughties, has had a makeover. Children’s food brand Little Spoon has redesigned the...
Food&Drink : Youth : Kids
Prada joins China’s women’s national football team as official partner

Daily Signals

Prada joins China’s women’s national football team as official partner

To celebrate the 2023 FIFA Women’s World Cup, Italian fashion house Prada has joined forces with China’s women’s national football team as an offic...
Fashion : Luxury : Football
Isamaya Beauty’s new BDSM-inspired campaign with Julia Fox

Daily Signals

Isamaya Beauty’s new BDSM-inspired campaign with Julia Fox

Beauty talent Isamaya Ffrench’s eponymous brand Isamaya Beauty has launched a new campaign starring actress Julia Fox and model Richie Shazam that ...
Beauty : Advertising : Fashion
French youth hostel Pilo redefines luxury with playful brand identity

Daily Signals

French youth hostel Pilo redefines luxury with playful brand identity

Pilo, a new-generation youth hostel in Lyon, France, has collaborated with Parisian design studio 5.5 to create a unique brand identity that blends...
Youth : Travel & Hospitality : Design
Luxury watchmaker joins forces with Louvre Museum

Daily Signals

Luxury watchmaker joins forces with Louvre Museum

Swiss watch brand Vacheron Constantin has unveiled its new collaboration with the Parisian art institution the Louvre that allows customers the cha...
Luxury : Design : Culture
Absolut unveils single-mould paper-based vodka bottles

Daily Signals

Absolut unveils single-mould paper-based vodka bottles

In June 2023, spirit brand Absolut Vodka announced a commitment to more recyclable packaging, with a new bottle made from paper.
Food&Drink : Vodka : Absolut Vodka
Magnum anti-metaverse campaign promotes pleasures of real life

Daily Signals

Magnum anti-metaverse campaign promotes pleasures of real life

Magnum, the popular Belgian ice cream brand that introduced the first premium hand-held ice cream for adults in 1989, has launched an anti-metavers...
Food & Drink : Technology : Media & Entertainment
Hublot reveals icy mountain clock in the Alps

Daily Signals

Hublot reveals icy mountain clock in the Alps

Hublot and Daniel Arsham have created a striking 20-metre wide sundial in the Alps to celebrate the connection between watchmaking, art and time.
Luxury : Fashion : Design
Selling plant-based diets to Gen Alpha

Daily Signals

Selling plant-based diets to Gen Alpha

New plant-based milk brand KiddiWinks understands that selling to Gen Alpha primarily means selling to their parents.
Youth : Food & Drink : Design
Stat: African nations bear the brunt of the climate crisis

Daily Signals

Stat: African nations bear the brunt of the climate crisis

The countries that are least culpable for the climate crisis are paying the highest price for its consequences.
Stat : Stats : Statistic
Kate Moss gamifies styling as an avatar model

Daily Signals

Kate Moss gamifies styling as an avatar model

Signposting the future of avatar modelling in virtual realms and metaverses, fine jewellery brand Messika has turned its supermodel collaborator Ka...
Media & Entertainment : Technology : Fashion
Stat: Influencers make monetary gains in the metaverse

Daily Signals

Stat: Influencers make monetary gains in the metaverse

A study of social media users and influencers shows the latter are open to the potential of working with brands in metaverse realms.
Technology : Media & Entertainment : Retail
Meta-tainment Futures On-demand Webinar

Webinars

Meta-tainment Futures On-demand Webinar

Watch our Meta-tainment Futures webinar to discover the digital spaces, places, tools and metaverse techniques for brands to engage audiences in 2022.
Events : Metaverse : Entertainment
Alcohol-free wine Starla mimics luxury fashion

Daily Signals

Alcohol-free wine Starla mimics luxury fashion

The drinks brand is positioning alcohol-free wine as a desirable and luxurious category by taking cues from the luxury fashion sector.
Food & Drink : Luxury : Health & Wellness
Goodee is a marketplace for purpose-driven brands

Daily Signals

Goodee is a marketplace for purpose-driven brands

Spearheaded by the designers Byron and Dexter Peart, Goodee is an e-commerce platform that combines aspirational design and ethical values.
Retail : Sustainability : Design
Miansai launches roadside jewellery retail

Daily Signals

Miansai launches roadside jewellery retail

The Miami-based jewellery and accessories brand has launched a fleet of mobile retail units to reach consumers across the US.
Luxury : Retail : Jewellery
Hims launches a line for her

Daily Signals

Hims launches a line for her

The men’s pharmaceutical brand is applying its direct-to-consumer model to the women’s health market, addressing concerns around skin, hair and sex.
Health : Wellness : Beauty
Diesel launches spin-off Deisel and Tmall introduces China Day

Daily Signals

Diesel launches spin-off Deisel and Tmall introduces China Day

Philips produces lights that invigorate workers, the Chilean government cracks down on sugary food, AT Kearney imagines the future of malls.
Fashion : Luxury : Food
Freitag scheme favours access over ownership

Daily Signals

Freitag scheme favours access over ownership

Zurich – The sustainable apparel brand has launched a new initiative that enables customers to borrow a backpack.
Retail : Fashion : Travel
A new Level

Daily Signals

A new Level

Barcelona – Level is a new geographically neutral budget airline.
Travel : Millennials : New Bricolage Living
Simon Mottram: Rapha

Viewpoints

Simon Mottram: Rapha

The founder on creating the right company culture and the brand’s US expansion.
Rapha : World Retail Congress : Retail
Preview: Work Zones

Daily Signals

Preview: Work Zones

Global – Faced with distracting surroundings and a shortage of private spaces, employees are struggling to focus, and businesses are rethinking off...
Workplace Futures : Focus : The Focus Filter
Crafting beer’s future

Big Ideas

Crafting beer’s future

US – There has been a plateau in the growth of craft beer sales, according to the Brewers Association.
Beer : Alcohol : Heineken
Michelle Kennedy: Peanut

Viewpoints

Michelle Kennedy: Peanut

Why today’s mothers need new platforms to socialise and share without judgement.
Peanut : Motherhood : Social Network
Super Bowl LI: The ads

Daily Signals

Super Bowl LI: The ads

US – Advertisers at Super Bowl LI demonstrated a Backlash Brands approach to the current political climate, tackling themes of inequality and ...
Super Bowl LI : Backlash Brands : Commercials
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