'Branding'

Showroom shake-up

Daily Signals

Showroom shake-up

London – Jaguar Land Rover’s latest UK showroom is designed to re-invent automotive retail for a shopping centre context.
Jaguar Land Rover : Automakers : Brandships
Hybrid beauty

Big Ideas

Hybrid beauty

Global – Hybrid beauty is emerging as a popular cosmetics category as consumers increasingly demand multifunctional products.
Hybrid : Beauty Futures : Foundation
Share the city

Big Ideas

Share the city

New York – A new study reveals the extent of Instagram inequality in one of the world’s most visited cities.
New York : Instagram : Sharing
Brand of character

Big Ideas

Brand of character

London – Graduate Fashion Week has teamed up with IBM to match students to brands that share similar personality traits.
IBM : Graduate Fashion Week : E-motional Economy
Social Wellness

Micro Trends

Social Wellness

Exclusive wellness clubs and apps are facilitating social interactions and redefining what it means to meet, mingle and be well.
Social Wellness : Social Clubs : Apps
A Krafty plan

Daily Signals

A Krafty plan

US – Kraft Heinz has gone public with an ingredient change for its macaroni and cheese recipe, which it has been secretly trialling since December...
Kraft Foods : Heinz : Mac N Cheese
Leave your mark

Daily Signals

Leave your mark

Nevada – Hyundai has gone beyond blue-sky thinking and into the stratosphere with its latest campaign, A Message to Space.
Hyundai : A Message To Space : The Immortal Brand
Insta-casting

Big Ideas

Insta-casting

New York – Marc Jacobs is calling on groups of friends around the world to apply to be models for its autumn/winter 2015 campaign.
Marc By Marc Jacobs : Cast Me Marc : Autumn Winter 2015
Brands stand to gain from circular economy packaging

Big Ideas

Brands stand to gain from circular economy packaging

A new report has found that leading US fast food, beverage and grocery brands are wasting £7.48bn (€10.09bn, $11.40bn) a year due to poo...
Sustainability : Circular Economy : Plastic
Pepsi launches soft drink sweetened with cane sugar

Big Ideas

Pepsi launches soft drink sweetened with cane sugar

Soft drinks brand Pepsi has launched Caleb’s Kola, a new range of artisanal soda drinks.
Pepsi : Caleb's Cola : Whole Chain Thinking
Big Data Beauty

Micro Trends

Big Data Beauty

Beauty brands are harnessing the power of big data to create engaging campaigns, apps and platforms.
Big Data : Apps : Beauty
Estée Lauder targets buoyant sub-Saharan Africa

Big Ideas

Estée Lauder targets buoyant sub-Saharan Africa

Estée Lauder targets buoyant sub-Saharan Africa
Middle East : Africa Beauty Market : Sub Saharan Africa
Beauty goes abroad as scales tip in favour of BRICS

Big Ideas

Beauty goes abroad as scales tip in favour of BRICS

Beauty goes abroad as scales tip in favour of BRICS
Cosmetics : M.A.C : Emerging Affluents
Pinterest clone pins its hopes on e-commerce

Big Ideas

Pinterest clone pins its hopes on e-commerce

Pinterest clone pins its hopes on e-commerce
Pinterest : Buykee : Images
Fairtrade sales grow in tough retail climate

Big Ideas

Fairtrade sales grow in tough retail climate

Fairtrade sales grow in tough retail climate
Fairtrade : Conscious Commerce : Organic
Fanta's new app adds zest for Chinese teens

Big Ideas

Fanta's new app adds zest for Chinese teens

Fanta’s new app adds zest for Chinese teens
China : Gaming : Chinese Teenages
Fast fashion sales slow as priorities change

Big Ideas

Fast fashion sales slow as priorities change

Fast fashion sales slow as priorities change
Environmentally Friendly : Etail : My Wardrobe
Orders rise amid revival in UK heritage brands

Big Ideas

Orders rise amid revival in UK heritage brands

Orders rise amid revival in UK heritage brands
Heritage : Menswear : Pitti Immagine Uomo
Blogs prove to be all the fashion in China

Big Ideas

Blogs prove to be all the fashion in China

Blogs prove to be all the fashion in China
China : Beijing : Fashion Blogging
Keds

Design Directions

Keds

Always knew you should be a designer but worried you’d never make money out of it? Thanks to an innovation from US shoe manufacturer Keds now you can.
Trainers : Crowd-sourced : Keds
Consumers increasingly switching to online video

Big Ideas

Consumers increasingly switching to online video

Consumers increasingly switching to online video
Online Video : YouTube : France
Bags of style: Italian fashion house provides creative platform

Daily Signals

Bags of style: Italian fashion house provides creative platform

Bags of style: Italian fashion house provides creative platform
Craftsmanship : Fendi : Miami
Killa cam: Pocket video cam lets users shoot from the hip

Daily Signals

Killa cam: Pocket video cam lets users shoot from the hip

Killa cam: Pocket video cam lets users shoot from the hip
Video Camera : Kodak Zi8 : Pocket Camera
Retail analysis: Shinola’s TriBeCa flagship store

Big Ideas

Retail analysis: Shinola’s TriBeCa flagship store

Retail analysis: Shinola's TriBeCa flagship store
New York : Shinola : Crafted
Fairphone launches its most sustainable smartphone yet

Daily Signals

Fairphone launches its most sustainable smartphone yet

Dutch tech company Fairphone, known for its commitment to ethical smartphone manufacturing, has unveiled the Fairphone 5 in collaboration with Swed...
Technology : Society : Sustainability
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