'Branding'

Tymbark turns to AI to revamp iconic song

Daily Signals

Tymbark turns to AI to revamp iconic song

Creative agency DDB Warsaw has launched a video campaign for Tymbark, a heritage FMCG brand in Poland, using AI-generated videos and involving lead...
Food & Drink : AI : Heritage
Stat: Data confirms that Gen Z are avid archivists

Daily Signals

Stat: Data confirms that Gen Z are avid archivists

Why are Generation Z obsessed with archival fashion? Fashion insights firm Edited has examined the numbers behind the hype, suggesting that young p...
Fashion : Luxury : Media
Balenciaga’s latest store is a gateway to couture

Daily Signals

Balenciaga’s latest store is a gateway to couture

Usually the preserve of top-tier clients, the luxury fashion brand is opening its latest couture retail destination to a broader audience of Parisi...
Luxury : Retail : Fashion
Vivrelle’s accessories showroom courts next-gen luxurians

Daily Signals

Vivrelle’s accessories showroom courts next-gen luxurians

The luxury accessories club is opening a 14,000-square feet showroom and social club in Manhattan’s NoMad District, taking up residence near popula...
Luxury : Retail : Fashion
Telfar captures Liberia’s heritage in Olympic collection

Daily Signals

Telfar captures Liberia’s heritage in Olympic collection

Luxury fashion brand Telfar is making its first foray into sportswear, following the brand’s appointment as Olympic clothing sponsor for Liberia.
Fashion : Sports & Leisure : Luxury
Should we leave nostalgia in the past?

Viewpoints

Should we leave nostalgia in the past?

As nostalgia saturates more of what we consume, there is a danger that societies will regress to a romanticised version of the past.
Society : Nostalgia : Football
Is the blockchain the crucial link in luxury goods transparency?

Viewpoints

Is the blockchain the crucial link in luxury goods transparency?

Why the technology is the vital next step towards reassuring luxury consumers concerned about provenance.
Luxury : Transparency : Tehcnology
What does Walmart’s presence on Google Home mean for household brands?

Viewpoints

What does Walmart’s presence on Google Home mean for household brands?

A new collaboration between Google and Walmart envisages an alternative future for voice-powered retail.
Retail : E-commerce : Digital
The Nude Project promotes diversity through hosiery

Daily Signals

The Nude Project promotes diversity through hosiery

London – Inspired by the beauty industry, Heist is crowdsourcing different skin tones to create an inclusive nude palette.
Fashion : Retail : Beauty
Cannes Lions 2017: Round-up

Daily Signals

Cannes Lions 2017: Round-up

France – LS:N Global presents an overview of the best of this year’s offerings from Cannes Lions 2017.
Advertising : Marketing : Food & Drink
Is mixed reality the future of in-bar entertainment?

Viewpoints

Is mixed reality the future of in-bar entertainment?

Why the medium could prove central to the strategy of drinks brands looking to engage Gen Viz consumers.
Drinks : Hospitality : Technology
Breakfast is served

Daily Signals

Breakfast is served

New York – Time Inc has launched Extra Crispy, a new website dedicated to all things breakfast.
Extra Crispy : The Foundry : Branded Content
Tea total

Daily Signals

Tea total

Colombia – A new advert for bottled tea brand Hatsu reinforces the company’s anti-heritage ethos.
Hatsu : Pablo Alfieri : Buenos Aires
On display

Daily Signals

On display

Sweden – Retailer & Other Stories forgoes the digital retouching of models in a campaign marking the launch of its latest lingerie collection.
& Other Stories : For Women : By Women
​Design Miami/ 2015: Be and belong

Daily Signals

​Design Miami/ 2015: Be and belong

Miami – Airbnb was one of the big brands affiliated with Design Miami/ 2015, creating a theatre of discussion and debate.
Design Miami/ 2015 : Airbnb : Conviviality Culture
PepsiCo dips into the US hummus market

Big Ideas

PepsiCo dips into the US hummus market

PepsiCo dips into the US hummus market
Fast Food : Food Marketing : Dipping Food
Soft sell: Bank opts for a restaurant experience

Daily Signals

Soft sell: Bank opts for a restaurant experience

Italy – Italian design consultancy DINN! has teamed up with brand agency Crea International in a new venture for ChiantiBanca – a store concept mak...
Finance : DINN : Italian Design
Global boutique network pays off for Farfetch

Big Ideas

Global boutique network pays off for Farfetch

Global boutique network pays off for Farfetch
Farfetch : Curation : Boutiques
Life and sole: Nike app makes a game of mimicry

Daily Signals

Life and sole: Nike app makes a game of mimicry

Life and sole: Nike app makes a game of mimicry
Nike : Wieden + Kennedy : Root Communications
Design to fit: The shape of things to come

Daily Signals

Design to fit: The shape of things to come

Design to fit: The shape of things to come
Anarconomy : Open Culture : Crowdsourced
Brands get local with new social tools

Big Ideas

Brands get local with new social tools

Brands get local with new social tools
Chatroulette : French Connection : Russia
Beauty to embrace tech and natural aesthetic in 2010

Big Ideas

Beauty to embrace tech and natural aesthetic in 2010

Beauty to embrace tech and natural aesthetic in 2010
Revlon : Sustainability : Physicians Formula
Alcohol marketers in Malaysia think beyond print

Big Ideas

Alcohol marketers in Malaysia think beyond print

Alcohol marketers in Malaysia think beyond print
Malaysia : Kuala Lumpur : Muslims
Culture-coded Retail

Macro Trends

Culture-coded Retail

Digital commerce may offer consumers convenience, but a new generation of in-person retail experiences energised by cultural relevance and built on...
Retail : Culture : Technology
Social media star Kai Cenat launches Streamer University

Daily Signals

Social media star Kai Cenat launches Streamer University

Twitch sensation Kai Cenat has launched Streamer University, a weekend-long experience for aspiring creators to collaborate, learn and produce cont...
Media : Entertainment : Education
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