'Branding'

EcoBeautyScore unveils science-backed beauty scoring system

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EcoBeautyScore unveils science-backed beauty scoring system

EcoBeautyScore, the first science-based environmental scoring system for cosmetics and personal care, has officially launched with support from ove...
Beauty : Accredited Beauty : Beauty Scoring System
Cashify flips Indian wedding tradition to promote smartphone resale

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Cashify flips Indian wedding tradition to promote smartphone resale

Smartphone reselling platform Cashify is challenging outdated attitudes to second-hand tech by reimagining a long-standing wedding ritual as a cele...
Technology : Sustainability : Circularity
Stat: Gen Alpha lead the charge in back-to-school shopping

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Stat: Gen Alpha lead the charge in back-to-school shopping

Children and teenagers are now the primary decision-makers in back-to-school shopping, according to a new global study by SuperAwesome.
Retail : Gen Alpha : Statistic
Tesco taps into 1990s nostalgia with Clubcard-themed nightclub

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Tesco taps into 1990s nostalgia with Clubcard-themed nightclub

Tesco is transporting customers back to 1995 with Club Card, a pop-up nightclub celebrating 30 years of the supermarket’s loyalty scheme.
Tesco : Tesco Clubcard : Tesco Nightclub
Social media star Kai Cenat launches Streamer University

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Social media star Kai Cenat launches Streamer University

Twitch sensation Kai Cenat has launched Streamer University, a weekend-long experience for aspiring creators to collaborate, learn and produce cont...
Media : Entertainment : Education
Pepsi uses AI to let diners customise dishes in São Paulo

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Pepsi uses AI to let diners customise dishes in São Paulo

Pepsi is inviting diners to co-create bold new dishes with its AI-powered campaign Your Bites, Your Rights.
Drink : Food : Technology
Velo and Lab54 launch winter house party series ahead of Tomorrowland

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Velo and Lab54 launch winter house party series ahead of Tomorrowland

Nicotine pouch brand Velo has partnered with house party specialist Lab54, known for bringing the club to your kitchen, to launch the Velo Après Pa...
Youth : Travel & Hospitality : Nightlife
Stat: Millennials and Gen Z increasingly book travel inspired by influencers

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Stat: Millennials and Gen Z increasingly book travel inspired by influencers

Travel influencers are driving bookings among younger generations, with 22% of Gen Z and 32% of Millennials having booked a trip after seeing influ...
Finance : Travel : Tourism
Stat: US parents to sacrifice necessities to pay back-to-school expenses

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Stat: US parents to sacrifice necessities to pay back-to-school expenses

As the cost of living continues to rise, an August 2024 survey by Credit Karma reveals that many US parents are prioritising back-to-school shoppin...
Education : Youth : Finance
Suzuki subverts industry norms in playful new ad

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Suzuki subverts industry norms in playful new ad

Japanese car manufacturer Suzuki has launched a convention-defying campaign for the new Suzuki Swift.
Mobility : Advertising : Creativity
Wow Bao and Flaunt bring loyalty programme to Roblox

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Wow Bao and Flaunt bring loyalty programme to Roblox

Wow Bao, the renowned fast-casual Asian street food concept, has embarked on a journey into the metaverse by partnering with Flaunt to pioneer the ...
Retail : Technology : Gaming
Nissin launches ramen-free 'all-you-can-eat mystery meat’ product

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Nissin launches ramen-free 'all-you-can-eat mystery meat’ product

Nissin, the brand behind Cup Noodles, has launched an ‘all-you-can-eat mystery meat’ product.
Food & Drink : Society : Pop-culture & Media
OnlyFans is branching out into non-adult content

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OnlyFans is branching out into non-adult content

OnlyFans, the platform where content creators monetise adult content, has announced a plan to expand into non-sexual genres.
Media And Entertainment : Technology : OnlyFans
Stat: Over half of Africa’s young adults want to emigrate

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Stat: Over half of Africa’s young adults want to emigrate

Concerns about long-term prospects are driving a desire by young people in Africa to emigrate, as optimism that their country is heading in the ...
Stat : Stats : Statistic
Rave Review paves the way for women on the blockchain

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Rave Review paves the way for women on the blockchain

Fashion brand Rave Review is tackling the male-dominated non-fungible token (NFT) space with the launch of its Cryptopanties project.
Technology : Education : Fashion
Burger King ditches meat for plant-based restaurant

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Burger King ditches meat for plant-based restaurant

With growing consumer desire for plant-based dining options, US chain Burger King is hinting at a possible future direction for fast food with its ...
Food : Drink : Retail
Audi test drives hotels as dealership destinations

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Audi test drives hotels as dealership destinations

Car brand Audi is partnering with hotel chain 1 Hotels to offer test drives to guests while on holiday.
Retail : Travel : Hospitality
Closed’s biodegradable denim stretches sustainability

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Closed’s biodegradable denim stretches sustainability

Apparel brand Closed has unveiled its first fully biodegradable stretch denim collection, created in partnership with denim supplier Candiani.
Fashion : Sustainability : Design
LoveSeen positions false lashes for everyday wear

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LoveSeen positions false lashes for everyday wear

Beauty brand LoveSeen aims to re-imagine false eyelashes with a focus on laid-back beauty and eco-friendly packaging.
Beauty : Eco-Friendly : Beauty Backlashers
These planet-positive teas embrace circular systems

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These planet-positive teas embrace circular systems

Kib is a new herbal tea brand promoting circular systems and ways of growing that give back as much as they take.
Food : Drink : Herbal Tea
This packaging tackles wasteful cosmetics practices

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This packaging tackles wasteful cosmetics practices

Packaging supplier Verity is responding to the issue of wasteful cosmetics packaging by offering a plastic-free solution.
Beauty : Sustainability : Packaging
M.A.C brings virtual make-up to The Sims

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M.A.C brings virtual make-up to The Sims

M.A.C has launched a collaboration with The Sims 4, bringing its iconic makeup into the digital space.
Media And Entertainment : Digital Beauty : M.A.C
 Levi’s and TikTok experiment with social commerce

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Levi’s and TikTok experiment with social commerce

Levi Strauss & Co. has partnered with TikTok in a move that hopes to bolster connections with younger consumers and generate hype in lieu of physic...
Retail : Fashion : Media And Entertainment
Boots taps into ingredient-led beauty

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Boots taps into ingredient-led beauty

Taking inspiration from the popularity of brands like The Ordinary and The Inkey List, Boots is introducing a range of ingredient-led cosmetics.
Beauty : Wellness : Transparency
Hulu lets brands sponsor ‘ad-free’ binge watching

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Hulu lets brands sponsor ‘ad-free’ binge watching

The streaming service is launching a new ad experience aimed at viewers watching multiple episodes of shows over a long period.
Media : Technology : Entertainment
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