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Daily Signals

Facebook envisages an infinite office via VR

Facebook is building on the functionality of its virtual reality (VR) software as an alternative solution for remote working.

Workplace : VR : Facebook

Daily Signals

A virtual influencer becomes Marks & Spencer’s newest ambassador

Marks & Spencer has announced a new addition to its M&S Insiders influencer programme in the shape of a virtual persona.

Fashion : Media & Entertainment : Retail

Daily Signals

Hightype creates three-dimensional typography

The new type foundry focuses on spatial typography for technologies such as VR, AR, games and visual effects.

Technology : Design : Typology

Daily Signals

The Trend: Programmable Realities

In March 2019 we debuted Programmable Realities, one of our three cross-sector macrotrends that examined how technology – combined with new materia...

Media : Technology : Entertainment

Daily Signals

Tilt Five melds digital and tabletop gaming

Tilt Five looks to bring augmented reality to board games with holographic lenses.

Media : Entertainment : Technology

Daily Signals

Picture this: First exposure for new AR camera

Ar : Augmented Reality : Try Before You Buy

Daily Signals

Milan 2019: Water creates an interface between humans and technology

Is Memory Data? questions whether water could be used as a way to bridge physical and virtual reality.

Health And Wellness : Programmable Realities : VR .

Daily Signals

Zalando’s website becomes a virtual world for sneakers

The fashion e-commerce site is focusing on the sneaker market with a campaign that celebrates the online network for sneaker fans

Youth : Fashion : Digital

Daily Signals

This phygital food festival gamifies happy hour

Alcohol brand Tiger Beer’s month-long food fiesta is an immersive online experience that aims to digitise street food for the Covid-19 consumer.

Food : Drink : Technology

Daily Signals

Thought-starter: How will blockchain transform our future wardrobe?

Through the lens of a fictional future scenario, we ask: what happens when we place caveats on where, when and how often we can wear virtual fashion?

Fashion : Blockchain : Far Futures

Daily Signals

Foam Studio animates colour in the digital realm

For the second time, conscious chemical company BASF has tasked the studio with creatively imagining future automotive colour trends.

Automotive : Design : Technology

Daily Signals

Astralis Nexus is a next-gen gaming universe

Esports organisation Astralis is opening a gaming and entertainment centre to connect with global fans and welcome new audiences.

Technology : Entertainment : Gaming

Big Ideas

Why retailers and marketers need to take VR seriously

Anita Fontaine and Geoffrey Lillemon, creative directors of Wieden + Kennedy Amsterdam's Department of New Realities, blend speculative fiction wit...

Retail : Technology : VR

Micro Trends

Hybrid Gaming

Combining VR and AR with escape games, laser tag and drones, a new category of immersive interactive gaming is emerging in the leisure sector.

Youth : Technology : Leisure

Daily Signals

Covid-19: An AR plug-in to support cosmetics brands

YouCam developer Perfect is offering cosmetics brands free augmented reality (AR) experiences, web subscriptions and product listings while the pan...

Beauty : Retail : Beauty Tech

Daily Signals

The Big Idea: How retail is becoming a phygital playground

With bricks-and-mortar retail facing new challenges amid Covid-19, retailers looked to innovate with new experiences that invite shoppers to intera...

Retail : Phygital : Fashion

Daily Signals

Super You experiments with the human form

Universal Everything has launched an app that allows users to transform others into augmented reality (AR) characters.

Technology : Media And Entertainment : Augmented Reality

Daily Signals

Thought-starter: Will mixed reality boost physical retail?

Maciej Zasada, technical director at UNIT9, explains why shoppers’ physical connection to real products, combined with an augmented environment, eq...

Retail : Leisure : Entertainment

Daily Signals

Roblox believes generative AI can multiply video game creators

Online gaming platform Roblox has embraced generative artificial intelligence (AI) by introducing two new AI tools in February 2023 to its Roblox S...

Gaming : Media & Entertainment : Technology

Daily Signals

Thought-starter: Should we design clothing based on demand?

A new fashion business model is emerging, with start-ups re-inventing the made-to-order model through a pre-production process that is purely digit...

Fashion : Design : Manufacturing

Viewpoints

Benoit Pagotto: IVR-Nation

The IVR-Nation founder talks about how virtual reality will disrupt everything from fashion to travel.

VR : Ubiquitous Gaming Culture : Immersive Experience

Design Directions

Total Immersion

The phrase ‘augmented reality’ has been bandied about at gamer conferences and innovation labs for the last decade but its scope, until now, remain...

Tracking : Layering : Phone

Big Ideas

Preston Lewis on encouraging exercise through gamification

The co-founder of Black Box VR discusses virtual reality gyms and their potential impact on consumers who want to raise their fitness levels in rea...

Health And Wellness : Health : Wellness

Micro Trends

Digital Twin Cities

From Silicon Valley to Stuttgart, digital twins of the built environment are enabling people to explore, engage with and evolve their real-life sur...

Future Cities : Architecture : Technology

Daily Signals

Yoox boosts e-commerce with bespoke digital avatars

The online fashion retailer has introduced a new feature in its AI-powered virtual styling suite, YooxMirror.

Fashion : Digital : Technology

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