'virtual reality'

H&M augments the runway experience

Daily Signals

H&M augments the runway experience

The Swedish retailer's collaboration, H&M x Moschino, uses augmented reality (AR) to immerse viewers in the collection.
Fashion : Media : Augmented Reality
PepsiCo turns to Minecraft for employee training

Daily Signals

PepsiCo turns to Minecraft for employee training

The multinational firm has incorporated aspects of the video game Minecraft in its digital training programme, the Lean Six Sigma (LSS), in a bid t...
Technology : Workplace : Minecraft
The Space: Retail Therapy

Daily Signals

The Space: Retail Therapy

In an effort to further close the health gap, retailers are finding ways to bring mental healthcare and support to our high streets. Earlier this y...
Beauty : Health : Wellness
Corinne van Grevenbroek on a post-verbal future

Viewpoints

Corinne van Grevenbroek on a post-verbal future

The concept designer discusses how augmented reality has the potential to create new forms of emotive interaction.
Communication : Augmented Reality : Media
Ikea’s phygital window display features a CGI influencer

Daily Signals

Ikea’s phygital window display features a CGI influencer

Virtual influencer Imma stars in Ikea’s new phygital Happiness at Home store window display.
Ar : Influencer : Furniture
Four ways retail is becoming a phygital playground

Big Ideas

Four ways retail is becoming a phygital playground

Innovative applications of established technologies are creating multi-layered, mixed-reality retail experiences that merge digital and physical to...
Retail : Phygital : Fashion
Mirrored Realms

Design Directions

Mirrored Realms

As reality becomes more programmable, a visual aesthetic is being defined that reflects the artificiality of the virtual world alongside our everyd...
Programmable Realities : Immaterial Fashion : Virtual
Brand Innovation Debrief: Google

Big Ideas

Brand Innovation Debrief: Google

Google is innovating far beyond its search engine roots and bringing its knowledge of all things digital to the fields of gaming and augmented real...
Digital : Gaming : Media
MO Magazine ushers print into the metaverse

Daily Signals

MO Magazine ushers print into the metaverse

Bringing magazines into the metaverse, MO Magazine is a Chinese virtual publication that re-invents the medium of journalism.
Technology : Media & Entertainment : Fashion
Alter Ego is a talent show for avatars

Daily Signals

Alter Ego is a talent show for avatars

Hinting at a phygital future for reality tv, Alter Ego is a talent show that allows contestants to perform as avatars.
Media And Entertainment : Technology : 3-D Avatar
Tech Market: Part 2

Markets

Tech Market: Part 2

How are artificial intelligence, the Internet of Things and virtual reality technologies reshaping consumer lives?
Digital Culture : AI Learning : VR
App aims to help people conquer their arachnophobia

Big Ideas

App aims to help people conquer their arachnophobia

Two psychiatrists have developed an app designed to help people overcome their fear of spiders.
Anxiety : Apps : Smartphone
AR-powered fittings reach the fine jewellery industry

Daily Signals

AR-powered fittings reach the fine jewellery industry

Mixed reality company Perfect Corp is moving from beauty and fashion into the fine jewellery industry.
Fashion : Technology : Ar
Milan Salone 2016: Phygital sampling

Daily Signals

Milan Salone 2016: Phygital sampling

Milan – Designer Bastiaan de Nennie presented a physical iteration of his Digital Virtuosity project at Frame magazine’s What’s the Matter exhibition.
Milan Salone 2016 : Bastiaan De Nennie : Poly-reality
Balenciaga brings runway fashion to the Apple Vision Pro

Daily Signals

Balenciaga brings runway fashion to the Apple Vision Pro

Balenciaga is the first luxury fashion house to feature runway shows on the Apple Vision Pro mixed-reality headset.
Fashion : Technology : VR
IAM Weekend 19: Pitch Studios subverts the gap year narrative

Daily Signals

IAM Weekend 19: Pitch Studios subverts the gap year narrative

At this year’s IAM Weekend, Melbourne-based creative studio Pitch Studios has created a short film, Virtual Gap Year, that leads the viewer on a to...
Technology : IAM Weekend 2019 : Digital
Dystopian dream: Designer imagines Barbie home

Daily Signals

Dystopian dream: Designer imagines Barbie home

London – Fashion designer Roksanda Ilincic has collaborated with fashion film website SHOWstudio to create a 3D rendering of Barbie’s dream house.
Architecture : 3D Render : Roksanda Ilincic
VR film questions the role of humanity in an AI world

Daily Signals

VR film questions the role of humanity in an AI world

Virtual reality artist Bas Jansen has released a futuristic film, Artificial World, to promote environmental awareness.
Technology : Media : Eco-design
Minecraft launches an AR game to merge realities

Daily Signals

Minecraft launches an AR game to merge realities

Minecraft Earth allows players to build creations in their physical environment.
Entertainment : Media : Technology
Yellow Trip Road is an XR mental health experience

Daily Signals

Yellow Trip Road is an XR mental health experience

The free-to-access platform aims to provoke and promote conversations about mental wellbeing through the mediums of music, fashion design, NFTs and...
Health & Wellness : Retail : Fashion
Play time: Wearable augmented reality

Daily Signals

Play time: Wearable augmented reality

Play time: Wearable augmented reality
Interaction : Education : News
Atari’s luxury hotels make a play for e-tourism

Daily Signals

Atari’s luxury hotels make a play for e-tourism

The Japanese gaming giant has set its sights on the luxury hotel market, as it branches into e-tourism.
Travel : Media : ESports
Blockbuster: A Biggâr way to view the world

Daily Signals

Blockbuster: A Biggâr way to view the world

Blockbuster: A Biggâr way to view the world
Augmented : Interactive : Sculpture
Wildeverse brings animal conservation to gaming

Daily Signals

Wildeverse brings animal conservation to gaming

Augmented reality developer Internet of Elephants has launched a new game to raise awareness of the struggles faced by wildlife and conservation.
Gaming : Ar : Augmented Reality
The Big Idea: Synthetic Spirits

Daily Signals

The Big Idea: Synthetic Spirits

This year, the conversation of what, and how much, consumers will be drinking continued to challenge the alcohol industry. While synthetic cocktail...
Food : Drink : Cocktails
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