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'virtual reality'
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Daily Signals
H&M augments the runway experience
The Swedish retailer's collaboration, H&M x Moschino, uses augmented reality (AR) to immerse viewers in the collection.
Fashion
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Media
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Augmented Reality
Daily Signals
PepsiCo turns to Minecraft for employee training
The multinational firm has incorporated aspects of the video game Minecraft in its digital training programme, the Lean Six Sigma (LSS), in a bid t...
Technology
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Workplace
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Minecraft
Daily Signals
The Space: Retail Therapy
In an effort to further close the health gap, retailers are finding ways to bring mental healthcare and support to our high streets. Earlier this y...
Beauty
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Health
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Wellness
Viewpoints
Corinne van Grevenbroek on a post-verbal future
The concept designer discusses how augmented reality has the potential to create new forms of emotive interaction.
Communication
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Augmented Reality
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Media
Daily Signals
Ikea’s phygital window display features a CGI influencer
Virtual influencer Imma stars in Ikea’s new phygital Happiness at Home store window display.
Ar
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Influencer
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Furniture
Big Ideas
Four ways retail is becoming a phygital playground
Innovative applications of established technologies are creating multi-layered, mixed-reality retail experiences that merge digital and physical to...
Retail
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Phygital
:
Fashion
Design Directions
Mirrored Realms
As reality becomes more programmable, a visual aesthetic is being defined that reflects the artificiality of the virtual world alongside our everyd...
Programmable Realities
:
Immaterial Fashion
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Virtual
Big Ideas
Brand Innovation Debrief: Google
Google is innovating far beyond its search engine roots and bringing its knowledge of all things digital to the fields of gaming and augmented real...
Digital
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Gaming
:
Media
Daily Signals
MO Magazine ushers print into the metaverse
Bringing magazines into the metaverse, MO Magazine is a Chinese virtual publication that re-invents the medium of journalism.
Technology
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Media & Entertainment
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Fashion
Daily Signals
Alter Ego is a talent show for avatars
Hinting at a phygital future for reality tv, Alter Ego is a talent show that allows contestants to perform as avatars.
Media And Entertainment
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Technology
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3-D Avatar
Markets
Tech Market: Part 2
How are artificial intelligence, the Internet of Things and virtual reality technologies reshaping consumer lives?
Digital Culture
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AI Learning
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VR
Big Ideas
App aims to help people conquer their arachnophobia
Two psychiatrists have developed an app designed to help people overcome their fear of spiders.
Anxiety
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Apps
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Smartphone
Daily Signals
AR-powered fittings reach the fine jewellery industry
Mixed reality company Perfect Corp is moving from beauty and fashion into the fine jewellery industry.
Fashion
:
Technology
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Ar
Daily Signals
Milan Salone 2016: Phygital sampling
Milan – Designer Bastiaan de Nennie presented a physical iteration of his Digital Virtuosity project at Frame magazine’s What’s the Matter exhibition.
Milan Salone 2016
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Bastiaan De Nennie
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Poly-reality
Daily Signals
Balenciaga brings runway fashion to the Apple Vision Pro
Balenciaga is the first luxury fashion house to feature runway shows on the Apple Vision Pro mixed-reality headset.
Fashion
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Technology
:
VR
Daily Signals
IAM Weekend 19: Pitch Studios subverts the gap year narrative
At this year’s IAM Weekend, Melbourne-based creative studio Pitch Studios has created a short film, Virtual Gap Year, that leads the viewer on a to...
Technology
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IAM Weekend 2019
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Digital
Daily Signals
Dystopian dream: Designer imagines Barbie home
London – Fashion designer Roksanda Ilincic has collaborated with fashion film website SHOWstudio to create a 3D rendering of Barbie’s dream house.
Architecture
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3D Render
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Roksanda Ilincic
Daily Signals
VR film questions the role of humanity in an AI world
Virtual reality artist Bas Jansen has released a futuristic film, Artificial World, to promote environmental awareness.
Technology
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Media
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Eco-design
Daily Signals
Minecraft launches an AR game to merge realities
Minecraft Earth allows players to build creations in their physical environment.
Entertainment
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Media
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Technology
Daily Signals
Yellow Trip Road is an XR mental health experience
The free-to-access platform aims to provoke and promote conversations about mental wellbeing through the mediums of music, fashion design, NFTs and...
Health & Wellness
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Retail
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Fashion
Daily Signals
Play time: Wearable augmented reality
Play time: Wearable augmented reality
Interaction
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Education
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News
Daily Signals
Atari’s luxury hotels make a play for e-tourism
The Japanese gaming giant has set its sights on the luxury hotel market, as it branches into e-tourism.
Travel
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Media
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ESports
Daily Signals
Blockbuster: A Biggâr way to view the world
Blockbuster: A Biggâr way to view the world
Augmented
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Interactive
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Sculpture
Daily Signals
Wildeverse brings animal conservation to gaming
Augmented reality developer Internet of Elephants has launched a new game to raise awareness of the struggles faced by wildlife and conservation.
Gaming
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Ar
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Augmented Reality
Daily Signals
The Big Idea: Synthetic Spirits
This year, the conversation of what, and how much, consumers will be drinking continued to challenge the alcohol industry. While synthetic cocktail...
Food
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Drink
:
Cocktails
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