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Stat: Young adults use audio to escape visual stimuli
Having grown up surrounded by visual media and culture, Generation Z and Millennials are turning to sound for comfort, according to a new study by ...
Media
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Entertainment
:
Audio
News
This VR tool visualises data in 3D
Lume is a new visualation tool that uses VR to present data in 3D, helping to communicate scientific research in a more compelling and accessible w...
Automotive
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Medical
:
Finance
News
Phones are good, according to Three’s latest ad
The mobile phone network has launched a new campaign that imagines how mobile phones could have changed history for the better.
Technology
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Health
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Backlash Brands
News
This casino ad plays on serendipitous encounters
The Park MGM casino resort has released a series of melancholy vignettes inspired by travellers’ real-life experiences.
Hospitality
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Travel
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Luxury
News
Stat: WhatsApp usage outstrips Facebook
Consumers are spending considerably more time in WhatsApp than in Facebook, according to data from Apptopia.
Technology
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Social
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Culture
Big Ideas
Fernando Desouches breaks down the new macho
Fernando Desouches, managing director of New Macho at BBD Perfect Storm, explains why brands need to help men regain the ‘power’ to be self-defining.
Branding
:
Marketing
:
New Masculinity
Viewpoints
David Willans: Brand purpose
It must be rooted in genuine commitment throughout the business, explains the director of OgilvyEarth.
Brandstanding
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Corporate Culture
:
Ogilvy
Big Ideas
CES: Parrot creates a buzz with new MiniDrone
CES 2014: Parrot creates a buzz with new MiniDrone.
CES
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Parrot
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MiniDrone
News
Body talk: Puma ad creates dance vocabulary
London – Puma’s latest promotion campaign for its Sync fragrance promises consumers a ‘new messaging platform’ based on translating words into...
Youth
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Dance
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Puma
Big Ideas
Facebook branches out with professional apps
Facebook branches out with professional apps
Facebook
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Apps
:
Social
Viewpoints
Alex Gordon : Brand semiotics
Sign Salad director Alex Gordon talks brand semiotics.
Brand Semiotics
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Alex Gordon
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Branding
News
Mobile health: Online videos fit for purpose
Mobile health: Online videos fit for purpose
Iphone
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Alcobendas
:
Public Health
Big Ideas
Beauty brands opt for a natural progression
Beauty brands opt for a natural progression
Natural
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Organic
:
Cosmetics
News
Smell-a-vision: Group creates scents of youth
Smell-a-vision: Group creates scents of youth
New York
:
Scent
:
Smell
News
The art of noise: Canon paints the sound red
The art of noise: Canon paints the sound red
Canon
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Pixma
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Dentsu
News
Magic touch: New digital book concept brings children's books to life
Magic touch: New digital book concept brings children’s books to life
Interactive
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Children's Book
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Digital Book
News
Pop-up potential: an idea store for the community
Pop-up potential: an idea store for the community
Advertising
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Brixton
:
American Express
News
Gift aid: E-tailer offers card service for £1
Gift aid: E-tailer offers card service for £1
Present Joys
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Publishing
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Greeting Card
News
Burberry’s ephemeral art installations display long-lasting sustainability commitments
In a bid to communicate the brand’s commitment to regenerative practices, Burberry has planted larger-than-life versions of its iconic check in nat...
Luxury
:
Fashion
:
Design
News
Australia trademarks its home-grown fashion
Making its mark on the global fashion stage, Australia is introducing The Australian Fashion alongside a campaign to identify its national fashion ...
Fashion
:
Society
:
Apparel
News
OkCupid’s 60 identities cater for diverse daters
Staking its claim as a platform for For Every Single Person, the latest campaign from dating app OkCupid touts the growing number of ways its users...
Society
:
Health & Wellness
:
Advertising & Branding
News
Film series explores future of luxury and sustainability
London – Luxury x Sustainability is a collaborative project between students from Central Saint Martins and digital platform Nowness.
Art And Design
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Digital
:
Luxury
Big Ideas
Tap and translate
Global – Google has launched Tap to Translate, a messenger-friendly version of its online language translation tool.
Tap To Translate
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Google
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Android
Viewpoints
Andy Sandoz: Adult advertising
Good avertising treats consumers as grown-ups, says Andy Sandoz, co-founder of Havas Work Club.
Havas Work Club
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Andy Sandoz
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Creativity
Viewpoints
Ana Andjelic: Experiential retail
Brand experience beats advertising every time, says digital strategist Ana Andjelic
Retail Experience
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Seasonless Fashion
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Retail Futures Forum 2015
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