'communications'

Stat: Young adults use audio to escape visual stimuli

News

Stat: Young adults use audio to escape visual stimuli

Having grown up surrounded by visual media and culture, Generation Z and Millennials are turning to sound for comfort, according to a new study by ...
Media : Entertainment : Audio
This VR tool visualises data in 3D

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This VR tool visualises data in 3D

Lume is a new visualation tool that uses VR to present data in 3D, helping to communicate scientific research in a more compelling and accessible w...
Automotive : Medical : Finance
Phones are good, according to Three’s latest ad

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Phones are good, according to Three’s latest ad

The mobile phone network has launched a new campaign that imagines how mobile phones could have changed history for the better.
Technology : Health : Backlash Brands
This casino ad plays on serendipitous encounters

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This casino ad plays on serendipitous encounters

The Park MGM casino resort has released a series of melancholy vignettes inspired by travellers’ real-life experiences.
Hospitality : Travel : Luxury
Stat: WhatsApp usage outstrips Facebook

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Stat: WhatsApp usage outstrips Facebook

Consumers are spending considerably more time in WhatsApp than in Facebook, according to data from Apptopia.
Technology : Social : Culture
Fernando Desouches breaks down the new macho

Big Ideas

Fernando Desouches breaks down the new macho

Fernando Desouches, managing director of New Macho at BBD Perfect Storm, explains why brands need to help men regain the ‘power’ to be self-defining.
Branding : Marketing : New Masculinity
David Willans: Brand purpose

Viewpoints

David Willans: Brand purpose

It must be rooted in genuine commitment throughout the business, explains the director of OgilvyEarth.
Brandstanding : Corporate Culture : Ogilvy
CES: Parrot creates a buzz with new MiniDrone

Big Ideas

CES: Parrot creates a buzz with new MiniDrone

CES 2014: Parrot creates a buzz with new MiniDrone.
CES : Parrot : MiniDrone
Body talk: Puma ad creates dance vocabulary

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Body talk: Puma ad creates dance vocabulary

London – Puma’s latest promotion campaign for its Sync fragrance promises consumers a ‘new messaging platform’ based on translating words into...
Youth : Dance : Puma
Facebook branches out with professional apps

Big Ideas

Facebook branches out with professional apps

Facebook branches out with professional apps
Facebook : Apps : Social
Alex Gordon : Brand semiotics

Viewpoints

Alex Gordon : Brand semiotics

Sign Salad director Alex Gordon talks brand semiotics. 
Brand Semiotics : Alex Gordon : Branding
Mobile health: Online videos fit for purpose

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Mobile health: Online videos fit for purpose

Mobile health: Online videos fit for purpose
Iphone : Alcobendas : Public Health
Beauty brands opt for a natural progression

Big Ideas

Beauty brands opt for a natural progression

Beauty brands opt for a natural progression
Natural : Organic : Cosmetics
Smell-a-vision: Group creates scents of youth

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Smell-a-vision: Group creates scents of youth

Smell-a-vision: Group creates scents of youth
New York : Scent : Smell
The art of noise: Canon paints the sound red

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The art of noise: Canon paints the sound red

The art of noise: Canon paints the sound red
Canon : Pixma : Dentsu
Magic touch: New digital book concept brings children's books to life

News

Magic touch: New digital book concept brings children's books to life

Magic touch: New digital book concept brings children’s books to life
Interactive : Children's Book : Digital Book
Pop-up potential: an idea store for the community

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Pop-up potential: an idea store for the community

Pop-up potential: an idea store for the community
Advertising : Brixton : American Express
Gift aid: E-tailer offers card service for £1

News

Gift aid: E-tailer offers card service for £1

Gift aid: E-tailer offers card service for £1
Present Joys : Publishing : Greeting Card
Burberry’s ephemeral art installations display long-lasting sustainability commitments

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Burberry’s ephemeral art installations display long-lasting sustainability commitments

In a bid to communicate the brand’s commitment to regenerative practices, Burberry has planted larger-than-life versions of its iconic check in nat...
Luxury : Fashion : Design
Australia trademarks its home-grown fashion

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Australia trademarks its home-grown fashion

Making its mark on the global fashion stage, Australia is introducing The Australian Fashion alongside a campaign to identify its national fashion ...
Fashion : Society : Apparel
OkCupid’s 60 identities cater for diverse daters

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OkCupid’s 60 identities cater for diverse daters

Staking its claim as a platform for For Every Single Person, the latest campaign from dating app OkCupid touts the growing number of ways its users...
Society : Health & Wellness : Advertising & Branding
Film series explores future of luxury and sustainability

News

Film series explores future of luxury and sustainability

London – Luxury x Sustainability is a collaborative project between students from Central Saint Martins and digital platform Nowness.
Art And Design : Digital : Luxury
Tap and translate

Big Ideas

Tap and translate

Global – Google has launched Tap to Translate, a messenger-friendly version of its online language translation tool.
Tap To Translate : Google : Android
​Andy Sandoz: Adult advertising

Viewpoints

​Andy Sandoz: Adult advertising

Good avertising treats consumers as grown-ups, says Andy Sandoz, co-founder of Havas Work Club.
Havas Work Club : Andy Sandoz : Creativity
 Ana Andjelic: Experiential retail

Viewpoints

Ana Andjelic: Experiential retail

Brand experience beats advertising every time, says digital strategist Ana Andjelic
Retail Experience : Seasonless Fashion : Retail Futures Forum 2015
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