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Big Ideas
Tap and translate
Global – Google has launched Tap to Translate, a messenger-friendly version of its online language translation tool.
Tap To Translate
:
Google
:
Android
Viewpoints
Andy Sandoz: Adult advertising
Good avertising treats consumers as grown-ups, says Andy Sandoz, co-founder of Havas Work Club.
Havas Work Club
:
Andy Sandoz
:
Creativity
Viewpoints
Ana Andjelic: Experiential retail
Brand experience beats advertising every time, says digital strategist Ana Andjelic
Retail Experience
:
Seasonless Fashion
:
Retail Futures Forum 2015
Big Ideas
Lego overtakes Ferrari as the world’s most powerful brand
Lego has been ranked as the world’s most powerful brand in strategy consultancy Brand Finance’s Global 500 report, showing there is beauty in the b...
Lego
:
Powerful Brands
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The Immortal Brand
Big Ideas
Digital natives less prevalent, says report
Digital natives less prevalent, says report
Connected
:
LSE
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Dr Ellen Helsper
Viewpoints
James Ogilvy : Lessons in Luxury
Luxury Briefing founder James Ogilvy talks lessons in luxury.
Digital Media
:
James Ogilvy
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Brand Personality
News
Bedbugs and broomsticks: Worst Hotel book is published
Bedbugs and broomsticks: Worst Hotel book is published
Media Savvy Travellers
:
Honest Brand Message
:
Hans Brinker Budget Hotel
News
A toy campaign spotlighting Gen Alpha as planet-savers
STEM project kit company KiwiCo has highlighted the eco-conscious mindsets of children in its new brand campaign: Small Today. Big Tomorrow.
Gen Alpha
:
Youth
:
STEM
News
Starbucks Japan signals support to the D/deaf community
Starbucks Japan has opened its first signing store for deaf and hard-of-hearing customers and employees.
Food And Drink
:
Inclusivity
:
Accessible
News
Stat: Young Brits are taking up traditional pastimes
A study by Mintel has shown that many Britons have been engaging in traditional pastimes including knitting and board games, with 31% of women and ...
Society
:
Gen Z
:
Craft
News
Quorn adds carbon labelling to its products
Meat-free food brand Quorn has introduced carbon footprint data to 60% of its products as part of a push to promote better understanding of the env...
Food
:
Drink
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Packaging
News
Bloomberg visualises the future of trading
Global – The media company is tackling the friendship between human creativity and machine precision.
Technology
:
Finance
:
Media
News
These visualisations let you ‘see’ stress
Health services company Cigna Insurance has launched a new campaign to help people living in the Middle East better understand the long-term impact...
Finance
:
Health
:
Wellness
News
Galeries Lafayette hires influencers as salespeople
The new Galeries Lafayette department store, which opened last month, has unveiled a digital-first training programme for its shop floor...
Retail
:
Luxury
:
Customer Service
News
The Unbias Button promotes non-gendered speech
ElaN Languages has launched a new translation feature that will suggest gender-neutral alternatives to common words.
Society
:
Culture
:
Neutral Culture
News
Samsung gives a voice to the future family
A new advertising campaign shows how Samsung’s voice assistant could help families cope with the impact of degenerative illnesses.
Technology
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Voice Devices
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Advertising
News
Thought-starter: Is certification the answer to fashion’s ethical issues?
The rise of ethical fashion is positive – but are the certificates designed to ratify, support and promote brands' claims really worth it? Olivia P...
Fashion
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Sustainability
:
Manufacturing
Micro Trends
Visual ASMR
Can slow motion make your heart beat faster? Digital creatives are drawing on sensory phenomena such as ASMR to develop a new type of visual fetish...
The E-motional Economy
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ASMR
:
Tactility
News
Extraordinary Everyday
London – Sony’s Extraordinary Everyday campaign highlights what can be achieved through the use of a Sony mobile.
Sony
:
Extraordinary Everyday
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Awakening Tech
News
Word play: App engages young newspaper readers
Tokyo – Tokyo newspaper Tokyo Shimbun has teamed up with Dentsu Tokyo to create an augmented reality app that makes the newspaper more engaging and...
Tokyo Shimbun
:
Augmented Reality
:
App
Big Ideas
BitCoin set to change the balance in banking
BitCoin set to change the balance in banking
Bitcoin
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Currency
:
Virtual
Big Ideas
A Pillar of banking in the developing world
A Pillar of banking in the developing world
Banking
:
Mobile Banking
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NFC
Big Ideas
QR code use soars, but teens slow to respond
QR code use soars, but teens slow to respond
Generation D
:
Marketing
:
Gen D
Big Ideas
Claire’s fans haul the brand into the future
Claire’s fans haul the brand into the future
Claire's
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Curation
:
Blogging
News
Park life: Talking Tree spreads the green word
Park life: Talking Tree spreads the green word
Brussels
:
Happiness Brussels
:
Eos
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