'communications'

Tap and translate

Big Ideas

Tap and translate

Global – Google has launched Tap to Translate, a messenger-friendly version of its online language translation tool.
Tap To Translate : Google : Android
​Andy Sandoz: Adult advertising

Viewpoints

​Andy Sandoz: Adult advertising

Good avertising treats consumers as grown-ups, says Andy Sandoz, co-founder of Havas Work Club.
Havas Work Club : Andy Sandoz : Creativity
 Ana Andjelic: Experiential retail

Viewpoints

Ana Andjelic: Experiential retail

Brand experience beats advertising every time, says digital strategist Ana Andjelic
Retail Experience : Seasonless Fashion : Retail Futures Forum 2015
Lego overtakes Ferrari as the world’s most powerful brand

Big Ideas

Lego overtakes Ferrari as the world’s most powerful brand

Lego has been ranked as the world’s most powerful brand in strategy consultancy Brand Finance’s Global 500 report, showing there is beauty in the b...
Lego : Powerful Brands : The Immortal Brand
Digital natives less prevalent, says report

Big Ideas

Digital natives less prevalent, says report

Digital natives less prevalent, says report
Connected : LSE : Dr Ellen Helsper
James Ogilvy : Lessons in Luxury

Viewpoints

James Ogilvy : Lessons in Luxury

Luxury Briefing founder James Ogilvy talks lessons in luxury. 
Digital Media : James Ogilvy : Brand Personality
Bedbugs and broomsticks: Worst Hotel book is published

News

Bedbugs and broomsticks: Worst Hotel book is published

Bedbugs and broomsticks: Worst Hotel book is published
Media Savvy Travellers : Honest Brand Message : Hans Brinker Budget Hotel
A toy campaign spotlighting Gen Alpha as planet-savers

News

A toy campaign spotlighting Gen Alpha as planet-savers

STEM project kit company KiwiCo has highlighted the eco-conscious mindsets of children in its new brand campaign: Small Today. Big Tomorrow.
Gen Alpha : Youth : STEM
Starbucks Japan signals support to the D/deaf community

News

Starbucks Japan signals support to the D/deaf community

Starbucks Japan has opened its first signing store for deaf and hard-of-hearing customers and employees.
Food And Drink : Inclusivity : Accessible
Stat: Young Brits are taking up traditional pastimes

News

Stat: Young Brits are taking up traditional pastimes

A study by Mintel has shown that many Britons have been engaging in traditional pastimes including knitting and board games, with 31% of women and ...
Society : Gen Z : Craft
Quorn adds carbon labelling to its products

News

Quorn adds carbon labelling to its products

Meat-free food brand Quorn has introduced carbon footprint data to 60% of its products as part of a push to promote better understanding of the env...
Food : Drink : Packaging
Bloomberg visualises the future of trading

News

Bloomberg visualises the future of trading

Global – The media company is tackling the friendship between human creativity and machine precision.
Technology : Finance : Media
These visualisations let you ‘see’ stress

News

These visualisations let you ‘see’ stress

Health services company Cigna Insurance has launched a new campaign to help people living in the Middle East better understand the long-term impact...
Finance : Health : Wellness
Galeries Lafayette hires influencers as salespeople

News

Galeries Lafayette hires influencers as salespeople

The new Galeries Lafayette department store, which opened last month, has unveiled a digital-first training programme for its shop floor...
Retail : Luxury : Customer Service
The Unbias Button promotes non-gendered speech

News

The Unbias Button promotes non-gendered speech

ElaN Languages has launched a new translation feature that will suggest gender-neutral alternatives to common words.
Society : Culture : Neutral Culture
Samsung gives a voice to the future family

News

Samsung gives a voice to the future family

A new advertising campaign shows how Samsung’s voice assistant could help families cope with the impact of degenerative illnesses.
Technology : Voice Devices : Advertising
Thought-starter: Is certification the answer to fashion’s ethical issues?

News

Thought-starter: Is certification the answer to fashion’s ethical issues?

The rise of ethical fashion is positive – but are the certificates designed to ratify, support and promote brands' claims really worth it? Olivia P...
Fashion : Sustainability : Manufacturing
Visual ASMR

Micro Trends

Visual ASMR

Can slow motion make your heart beat faster? Digital creatives are drawing on sensory phenomena such as ASMR to develop a new type of visual fetish...
The E-motional Economy : ASMR : Tactility
Extraordinary Everyday

News

Extraordinary Everyday

London – Sony’s Extraordinary Everyday campaign highlights what can be achieved through the use of a Sony mobile.
Sony : Extraordinary Everyday : Awakening Tech
Word play: App engages young newspaper readers

News

Word play: App engages young newspaper readers

Tokyo – Tokyo newspaper Tokyo Shimbun has teamed up with Dentsu Tokyo to create an augmented reality app that makes the newspaper more engaging and...
Tokyo Shimbun : Augmented Reality : App
BitCoin set to change the balance in banking

Big Ideas

BitCoin set to change the balance in banking

BitCoin set to change the balance in banking
Bitcoin : Currency : Virtual
A Pillar of banking in the developing world

Big Ideas

A Pillar of banking in the developing world

A Pillar of banking in the developing world
Banking : Mobile Banking : NFC
QR code use soars, but teens slow to respond

Big Ideas

QR code use soars, but teens slow to respond

QR code use soars, but teens slow to respond
Generation D : Marketing : Gen D
Claire’s fans haul the brand into the future

Big Ideas

Claire’s fans haul the brand into the future

Claire’s fans haul the brand into the future
Claire's : Curation : Blogging
Park life: Talking Tree spreads the green word

News

Park life: Talking Tree spreads the green word

Park life: Talking Tree spreads the green word
Brussels : Happiness Brussels : Eos
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