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Big Ideas
Indian brands engage more with Facebook fans
Indian brands engage more with Facebook fans
India
:
Facebook
:
Local
News
A toy campaign spotlighting Gen Alpha as planet-savers
STEM project kit company KiwiCo has highlighted the eco-conscious mindsets of children in its new brand campaign: Small Today. Big Tomorrow.
Gen Alpha
:
Youth
:
STEM
News
Starbucks Japan signals support to the D/deaf community
Starbucks Japan has opened its first signing store for deaf and hard-of-hearing customers and employees.
Food And Drink
:
Inclusivity
:
Accessible
News
Stat: Young Brits are taking up traditional pastimes
A study by Mintel has shown that many Britons have been engaging in traditional pastimes including knitting and board games, with 31% of women and ...
Society
:
Gen Z
:
Craft
News
Quorn adds carbon labelling to its products
Meat-free food brand Quorn has introduced carbon footprint data to 60% of its products as part of a push to promote better understanding of the env...
Food
:
Drink
:
Packaging
News
Bloomberg visualises the future of trading
Global – The media company is tackling the friendship between human creativity and machine precision.
Technology
:
Finance
:
Media
News
These visualisations let you ‘see’ stress
Health services company Cigna Insurance has launched a new campaign to help people living in the Middle East better understand the long-term impact...
Finance
:
Health
:
Wellness
News
Galeries Lafayette hires influencers as salespeople
The new Galeries Lafayette department store, which opened last month, has unveiled a digital-first training programme for its shop floor...
Retail
:
Luxury
:
Customer Service
News
The Unbias Button promotes non-gendered speech
ElaN Languages has launched a new translation feature that will suggest gender-neutral alternatives to common words.
Society
:
Culture
:
Neutral Culture
News
Samsung gives a voice to the future family
A new advertising campaign shows how Samsung’s voice assistant could help families cope with the impact of degenerative illnesses.
Technology
:
Voice Devices
:
Advertising
News
Thought-starter: Is certification the answer to fashion’s ethical issues?
The rise of ethical fashion is positive – but are the certificates designed to ratify, support and promote brands' claims really worth it? Olivia P...
Fashion
:
Sustainability
:
Manufacturing
Micro Trends
Visual ASMR
Can slow motion make your heart beat faster? Digital creatives are drawing on sensory phenomena such as ASMR to develop a new type of visual fetish...
The E-motional Economy
:
ASMR
:
Tactility
News
Extraordinary Everyday
London – Sony’s Extraordinary Everyday campaign highlights what can be achieved through the use of a Sony mobile.
Sony
:
Extraordinary Everyday
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Awakening Tech
News
Word play: App engages young newspaper readers
Tokyo – Tokyo newspaper Tokyo Shimbun has teamed up with Dentsu Tokyo to create an augmented reality app that makes the newspaper more engaging and...
Tokyo Shimbun
:
Augmented Reality
:
App
Big Ideas
BitCoin set to change the balance in banking
BitCoin set to change the balance in banking
Bitcoin
:
Currency
:
Virtual
Big Ideas
A Pillar of banking in the developing world
A Pillar of banking in the developing world
Banking
:
Mobile Banking
:
NFC
Big Ideas
QR code use soars, but teens slow to respond
QR code use soars, but teens slow to respond
Generation D
:
Marketing
:
Gen D
Big Ideas
Claire’s fans haul the brand into the future
Claire’s fans haul the brand into the future
Claire's
:
Curation
:
Blogging
News
Park life: Talking Tree spreads the green word
Park life: Talking Tree spreads the green word
Brussels
:
Happiness Brussels
:
Eos
Big Ideas
Asians have an eye for brand communication
Asians have an eye for brand communication
Singapore
:
Brand Communication
:
Browsing
News
Airs and graces: App aids straight talking
Airs and graces: App aids straight talking
New York
:
Anttenna
:
App
News
Crazy frog: Agency spawns interactive model
Crazy frog: Agency spawns interactive model
New York
:
Times Square
:
Billboard
News
Skin craft: The new face of men's cosmetics
Skin craft: The new face of men’s cosmetics
Bread & Butter
:
Michael K Chapman
:
Textpression
News
Up above: Billboard goes viral with story of design
Up above: Billboard goes viral with story of design
Up There
:
New York
:
Signs
News
Smile and wave: Diners see themselves on burger wrapper
Smile and wave: Diners see themselves on burger wrapper
Advertising
:
Brazil
:
Personalisation
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