LS:N Global

Daily Signals

OkCupid’s 60 identities cater for diverse daters

Staking its claim as a platform for For Every Single Person, the latest campaign from dating app OkCupid touts the growing number of ways its users...

Society : Health & Wellness : Advertising & Branding

Daily Signals

Film series explores future of luxury and sustainability

London – Luxury x Sustainability is a collaborative project between students from Central Saint Martins and digital platform Nowness.

Art And Design : Digital : Luxury

Big Ideas

Tap and translate

Global – Google has launched Tap to Translate, a messenger-friendly version of its online language translation tool.

Tap To Translate : Google : Android

Viewpoints

Andy Sandoz: Adult advertising

Good avertising treats consumers as grown-ups, says Andy Sandoz, co-founder of Havas Work Club.

Havas Work Club : Andy Sandoz : Creativity

Viewpoints

Ana Andjelic: Experiential retail

Brand experience beats advertising every time, says digital strategist Ana Andjelic

Retail Experience : Seasonless Fashion : Retail Futures Forum 2015

Big Ideas

Lego overtakes Ferrari as the world’s most powerful brand

Lego has been ranked as the world’s most powerful brand in strategy consultancy Brand Finance’s Global 500 report, showing there is beauty in the b...

Lego : Powerful Brands : The Immortal Brand

Big Ideas

Digital natives less prevalent, says report

Connected : LSE : Dr Ellen Helsper

Viewpoints

James Ogilvy : Lessons in Luxury

Luxury Briefing founder James Ogilvy talks lessons in luxury.

Digital Media : James Ogilvy : Brand Personality

Daily Signals

Bedbugs and broomsticks: Worst Hotel book is published

Media Savvy Travellers : Honest Brand Message : Hans Brinker Budget Hotel

Daily Signals

Documentaries to protect indigenous communities

The People’s Planet Project, a non-profit aimed at supporting Indigenous communities, is launching a dedicated film platform called Tribal Stories.

Media : Technology : Society

Daily Signals

Covid-19: A chatbot to help track busy supermarket times

Lidl Ireland has launched a chatbot so customers can check the best times to shop at their local store.

Retail : Society : Whatsapp

Daily Signals

Stat: Eco-conscious consumers are contradictory

According to a study by Ipsos, climate change remains a concern for global citizens – with two thirds agreeing that the issue is just as serious as...

Society : Retail : Shopping

Daily Signals

Stat: Young adults use audio to escape visual stimuli

Having grown up surrounded by visual media and culture, Generation Z and Millennials are turning to sound for comfort, according to a new study by ...

Media : Entertainment : Audio

Daily Signals

This VR tool visualises data in 3D

Lume is a new visualation tool that uses VR to present data in 3D, helping to communicate scientific research in a more compelling and accessible w...

Automotive : Medical : Finance

Daily Signals

Phones are good, according to Three’s latest ad

The mobile phone network has launched a new campaign that imagines how mobile phones could have changed history for the better.

Technology : Health : Backlash Brands

Daily Signals

This casino ad plays on serendipitous encounters

The Park MGM casino resort has released a series of melancholy vignettes inspired by travellers’ real-life experiences.

Hospitality : Travel : Luxury

Daily Signals

Stat: WhatsApp usage outstrips Facebook

Consumers are spending considerably more time in WhatsApp than in Facebook, according to data from Apptopia.

Technology : Social : Culture

Big Ideas

Fernando Desouches breaks down the new macho

Fernando Desouches, managing director of New Macho at BBD Perfect Storm, explains why brands need to help men regain the ‘power’ to be self-defining.

Branding : Marketing : New Masculinity

Viewpoints

David Willans: Brand purpose

It must be rooted in genuine commitment throughout the business, explains the director of OgilvyEarth.

Brandstanding : Corporate Culture : Ogilvy

Big Ideas

CES: Parrot creates a buzz with new MiniDrone

CES 2014: Parrot creates a buzz with new MiniDrone.

CES : Parrot : MiniDrone

Daily Signals

Body talk: Puma ad creates dance vocabulary

London – Puma’s latest promotion campaign for its Sync fragrance promises consumers a ‘new messaging platform’ based on translating words into...

Youth : Dance : Puma

Big Ideas

Facebook branches out with professional apps

Facebook : Apps : Social

Viewpoints

Alex Gordon : Brand semiotics

Sign Salad director Alex Gordon talks brand semiotics.

Brand Semiotics : Alex Gordon : Branding

Daily Signals

Mobile health: Online videos fit for purpose

Iphone : Alcobendas : Public Health

Big Ideas

Beauty brands opt for a natural progression

Natural : Organic : Cosmetics

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