Magic touch: New digital book concept brings children's books to life

Camberwell, Australia – A new digital book concept is set to bring children’s books to life. Penguin Publishing uses Apple’s new iPad to imagine how books can become animated and interactive on the tablet device.

When touching a sailing boat on the screen, babies will be able to feel its shape, hear the waves and point the boat in the right direction. Spot the dog will turn bright blue at the touch of a finger, while fans of Vampire Academy will be able communicate live in an online community for vampire lovers.

LS:N Global noted in January this year that, in conjunction with the iPad launch, Apple struck deals with various publishers, including Penguin. Now we are seeing how this new digital genre can create a whole new interactive way to consume media content.