Global – Fashion retailer H&M is launching a free suit rental model to bolster people’s prospects at job interviews.
Recognising that it takes just one second for a potential employer to assess a job candidate, the One/Second/Suit scheme allows people to rent an H&M Man suit free for 24 hours. In this way, H&M hopes to boost applicants’ confidence by helping them to make a positive first impression.
Launching in the UK in April and the US in May, the scheme is supported by a campaign film shot by director Mark Romanek that captures the nerves people feel before interviews and the small gestures that bring reassurance. ‘Job interviews can be a nerve-wracking experience, but we believe nothing should hold you back, least of all what you wear,' explains Sara Spännar, head of marketing and communications at H&M. 'The One/Second/Suit is ready-to-wear confidence.'
As a global company with local reach, H&M is taking the role of a Civic Brand by offering beneficial Fast Fashion Rental to consumers without the need to make a purchase.
