London – Footwear brand Buffalo London is working with virtual fashion brand The Fabricant to launch a digital trainer that can only be worn on social media.
The flaming virtual trainer, the Classic BurningFor, is a 3D re-imagining of the brand’s popular platform shoe styles. Buffalo London uses CGI animation software to create the digital rendering, with blue or red flames to appear in perpetual motion.
Shoppers can access the product, available for purchase on the brand’s website, as well as via digital fashion retailer DressX, by supplying a photo of themselves, which Dress-X will then ‘digitally dress’ using 3D software. The limited-edition run of just 100 trainers marks Buffalo London’s first move into the virtual fashion space.
While we’ve previously explored the rise of virtual garments in Immaterial Fashion, pioneering e-commerce platforms like The Dematerialised are paving the way for fast fashion’s digital future.
