Raffles Hotels reimagines the butler in playful new campaign

Global – Launched in September 2024, Raffles Hotels & Resorts’ latest marketing campaign, The Butler Did It, celebrates the company’s signature butlers. Drawing inspiration from classic cinematic tropes, the film reimagines the butler as the hero of everyday hotel experiences.

Photographer Dylan Don captures the dynamic, fast-paced service that Raffles butlers are known for, while an orchestral soundtrack underscores the playful spirit of the initiative. ‘At Raffles, whatever your singular need: before you even have to ask… The Butler Did It.’ 

Shot at Raffles Singapore with a cast that includes designer Waris Ahluwalia and model May Siu, the campaign also highlights Raffles’ new properties in London, Boston, Bahrain and Jaipur. ‘With a vibrant aesthetic and sense of wit, this bold campaign celebrates the hallmarks of the Raffles experience,’ said Omer Acar, CEO of Raffles Hotels & Resorts, in a statement.

For more insights on what’s new and next in hotels, head to our Travel & Hospitality sector.