Global – A September 2023 report by cryptocurrency platform dappGambl has found that the majority of non-fungible token (NFT) collections are essentially worthless.
The study, Dead NFTs: The Evolving Landscape of the NFT Market, analysed data from NFT Scan and CoinMarketCap and found that out of 73,257 identified NFT collections, 69,795 (95%) had a market cap of 0 Ether (ETH). The research estimates that some 23m investors own these valueless token collections.
dappGambl’s report also revealed that only 21% of the identified NFT collections had 100%+ ownership, meaning 79% have remained unsold, highlighting the issue of surplus supply versus dwindling demand for NFTs.
That said, the report concludes that NFTs are far from dead and experts predict that NFTs will soon undergo a transformation from collectibles to assets with tangible utility as the market matures. The tokens might find application in elevating brand loyalty, for instance.
Strategic opportunity
Take advantage of the negative press surrounding NFTs and prescribe new value to the tokens by considering innovative ways they can help create a life-long presence in your customers’ lives – beyond being an obsolete collectible