Global – The luxury sector is evolving – fast. This week at The Future Laboratory and LS:N Global is Luxury Week (4–8 September), with the launch of three new reports and strategy frameworks ensuring our clients can successfully navigate this change and stay at the forefront of luxury innovation.
As Millennial and Gen Z affluents prepare to inherit an unprecedented £42 trillion ($53 trillion, €49 trillion) of wealth by 2045, their politics, attitudes and increasingly activist mindsets will affect their views on how to spend their wealth. We will be unveiling our new executive summary and report, The Great Wealth Transfer, at the Modern Affluence Summit on the morning of 5 September.
In the face of this, the luxury consumers – or rather the collectors – of tomorrow will expect luxury to signal status not through excess, but by acting as a guardian of craftsmanship and provenance, an ESG champion and a cultural compass. We will be presenting the executive summary of our new luxury macrotrend, Luxury Recrafted, on 5 September at 4:30pm. You still have time to book tickets here, or if you are a member, login to LS:N Global to RSVP at no extra cost.
Last, but not least, The New Codes of Luxury 2025 is the latest foresight research into the changing luxury landscape – applying The Future Laboratory’s proprietary Luxury States framework to address evolving perceptions of luxury and unpack the key shifts that set the scene for what’s new and next. From today, you can book our team of strategists to deliver a high-impact presentation and workshop for you and your team. If you are interested, please get in touch here.
What the experts say
‘The rich aren’t just different; their relative wealth and the position they inhabit within this wealth ladder also mean that each wealth cohort need to be spoken to and dealt with differently’ – Chris Sanderson, The Future Laboratory co-founder and luxury expert