UK – Danish circular and subscription-based furnishing service Nornorm was launched in the UK in May 2023 with a mission to help businesses significantly reduce their environmental impact by replacing single-use office furniture. The Ikea-backed firm aims to help businesses improve flexibility, cost-efficiency and achieve environmental benefits.
Nornorm was co-founded with Inter Ikea Development in 2020. In two years, it has sold over 250,000 square metres of office furniture subscriptions and expects to see further growth across progressive commercial property markets in Europe, which are increasingly seeking sustainable solutions. In London, UK, the brand has already secured commercial partnerships with Sustainable Ventures, where Nornorm will provide furniture for its new 14,000-square-feet office, and is collaborating with Miro on its new office.
Nornorm’s mission aligns with the trends we identified in our Work States Futures macrotrend report. Businesses are collaborating with architects, designers and behaviourists to create physical realms that align with shifting employee values.
Strategic opportunity
Businesses should seize the opportunity to partner with services such as Nornorm and should forge partnerships with similar, like-minded brands to mutually support each other’s goals and champion green values for a larger audience