UK – To celebrate World Infertility Awareness Month, British diagnostic tests and medical devices specialist Newfoundland has launched the fastest and most affordable home fertility test, available at Tesco and Amazon. Retailing for £12.49 ($15.70, €14.50), the test assesses low or normal sperm count levels with 98.2% accuracy in just five minutes.
In the comfort and intimacy of their own home, users will place a semen sample onto a test cassette via a pipette, similar to the Covid lateral flow test process. After a few minutes, results will be shown with two lines indicating a normal sperm count of 15m sperm per ml of semen or one line revealing a below-normal sperm count.
Ovulation tests for women will also be available, but the one dedicated to men’s fertility is defined as the cheapest on the market and will help debunk stigmas around male infertility. ‘We want to provide people with the opportunity and knowledge to know as much about their fertility health, as currently, it can take over a year of trying to conceive before the NHS begins testing your fertility,’ says Frederick Manduca, co-founder and managing director of Newfoundland. ‘Our new male fertility test will give men the opportunity to understand more about their fertility and seek the right medical advice if needed.’
As analysed in our Fertility Market: The New Cycle report, a candid new conversation is taking place about fertility and now includes male perspectives, LGBTQ+ families and a rising number of women who don’t want to have kids.
Strategic opportunity
As companies such as Newfoundland facilitate access to fertility tests, a rising number of consumers will turn to reproductive alternatives en masse and more quickly than usual. From fertility clinics to surrogacy professionals, players in this industry must prepare to meet growing demand