Need to Know
05 : 06 : 23

Global – Ponant is handing the reins to nature in its upcoming expeditions. To promote the luxury cruise company’s shift to a more socially and environmentally responsible approach to tourism, Ponant has introduced Nature Is Our Guide.

Written by Fred & Farid Los Angeles, the campaign showcases Ponant’s updated manifesto, where cruises initiate synergies between four actors – captain, scientist, passenger and nature. In this scenario, the tourism model invites visitors to take in not only the beauty of the landscapes but also to be active participants in conserving the land and communities they get acquainted with. In line with the ethos, Ponant is rolling out innovative and eco-friendlier ships to host sustainably minded educational excursions.

‘We believe travel has the power to transform individuals and communities,’ says Hervé Gastinel, CEO of Ponant. Although the cruise ship market at large still has room for improvement in terms of becoming sustainably viable, more brands are harnessing the transformative power of travel through slower-paced journeys that stun passengers as much as they educate them.

Canada – Toronto-based skincare business Ghlee was launched in May 2023 with the ambition to introduce ghee to the Western beauty market. This type of clarified butter is known on the South Asian continent and among the diaspora as a nutty alternative to any kind of fat used in cooking, but it is also traditionally used for its hydrating abilities on the skin. Ghlee is now blending Indian Ayurveda with modern scientific advancements. The first range of products released are all about lip care, with a balm, a mask and a scrub retailing between £9.60 ($12, €11.15) and £18.40 ($23, €21.40) in the US and Canada.

‘My dad has always made ghee from scratch in our house and he was also an engineer so he helped to fine-tune the ingredients for Ghlee,’ said co-founder Varun Sharma in a press release. 'He filters it in a 30-step process so it's perfect for skincare.’ The ghee-based formula also includes clove bud and coconut oil, cinnamon, ginger and beeswax. Along with his sister and co-founder Arati, Sharma wants to bring South Asian healing traditions to the masses while honouring his ancestors’ know-how.

In our analysis of the Indian Beauty Market, we previously highlighted how ingredient innovations similar to Ghlee, reformed beauty ideals and experience-driven retail are driving a boom in sales in the region.

US – Audio erotica app Quinn and Cosmopolitan USA have revealed how masturbation has become a critical part of women’s self-care routine in their collaborative State of Self-Love report released in May 2023. In what is claimed to be the largest study of women’s masturbation habits to date, the report analysed data from 18m Quinn user sessions and a survey of thousands of representatives from 39 countries aged between 18 and 56. Among the participants, 63% noted that masturbation is a part of their self-care routine.

Several respondents emphasised the normalcy of women regularly engaging in masturbation, removing the stigma surrounding women’s self-pleasure. A 22-year-old Gen Z participant said: ‘I think in order to be able to love or connect physically with another person, you need to be able to first do that with yourself.'

We previously interviewed Stephen Mai, the founder of wellness magazine and marketplace Woo, about how younger consumers have a new approach to wellness as a practice that includes mental and sexual wellbeing, recreational drugs and content-consumption.