UK – With the UEFA Women’s Euro tournament kicking off in summer 2022, a new campaign is elevating the women players and fans that bring the championships to life. The nostalgic film, which makes reference to the hobby of collecting Panini collectable player stickers, imagines a world where women football players are just as lionised as men.
Director India Rose Harris and illustrator Kelly Anna were enlisted to create the film. Kelly Anna created the women’s player stickers featured in the film, as well as the large mural that closes the video. ‘We all have memories of Panini stickers when we were young,’ explains Kelly Anna, illustrator. ‘However, I don’t have a memory of one that had female players. So having the chance to re-imagine these stickers in my own style with all-female players was a dream.’
The film, which captures the feeling of childhood ambition as well as the skill of this year’s Euro squad, flips the script on the rigid gender associations that still affect the sport of football. By doing this, it’s supporting the rise of New Sportswomen Media, which calls for greater representation across sports.
How can your company make thoughtful souvenirs and memorabilia that celebrate the milestone moments of women in sports?