Need to Know
27 : 06 : 22

New York – Continuing its success as a key mediator in the streetwear scene, Hypebeast has embarked on its biggest venture yet: opening a new headquarters with public-facing elements. The destination, in New York’s Chinatown, will house a flagship HBX store and a company-run Hypebeans coffee shop. With the aim of creating a sense of community, the seven-storey bricks-and-mortar HQ will also feature event and office spaces.

While other direct-to-consumer (DTC) brands have made similar moves into the physical trading space in recent years, this destination reflects the growing trend of digital-first brands cementing their status beyond social media outlets. ‘Evolving with the dynamic perspective of HBX, the two-storey space is meant to be fluid and ever-changing,’ says the brand in a press release. ‘On the ground floor, the space can seamlessly transform from a neighbourhood courtyard into an event space, an exhibition or a pop-up.’

In this way, the HQ tunes in to the tenets of Hyperphysical Stores, where bricks-and-mortar spaces are evolving to be more engaging, sensorial and memorable.

New York – With his Queering typeface, graphic designer Adam Naccarato is preserving the legacy of the queer lexicon, as well as signalling its capacity for continual evolution. The open-source font is free to download with the option to donate to the Ali Forney LGBTQ+ Center in Harlem, which offers housing and other services for queer adolescents.

Drawing inspiration from vintage queer publications and protest posters from the 1970s and 1980s, the typeface is bold and direct. It includes a wide variety of queer unicode emojis, as well as additional images and terms like ENBY, which is shorthand for non-binary. ‘There’s a storied tradition of shorthand in the queer community where language wasn’t always as inclusive as it is now,’ explains Naccarato.

Once considered a neutral medium, designers have been trying to dismantle the gender tropes that pervade fonts and typography. By preserving the movement’s past while fundraising for critical resources for the queer community, Naccarato is honouring queer history while ushering it into the future.

An unexpected consumer group is driving growth in the US toy market: grown-ups. And adults aren’t just buying toys for their children, they’re playing with them, too. According to research by data tracker NPD, a consumer group dubbed ‘kidults’ by industry insiders has helped US toy sales soar by 37% over the past two years, reaching £23.3bn ($28.6bn, €27.1bn) in 2021.

The research suggests that adults are turning to board games, arts and crafts, and building sets to bolster their mental wellbeing and mindfulness. In response, companies are launching toys that have been designed specifically for adults, tweaking existing products to fit this age group, and rolling out more targeted marketing campaigns.

And while we have previously seen adult consumers purchasing collectable toys, as in the case of the X11 flagship store in Shanghai, this development suggests that adults are actively using toys as a means of relaxation, something we have explored in the Pleasure Revolution.