California – The disruptive sound of notifications – whether it’s an email, text or news alert – has become a subconscious part of everyday life. Now, technology monolith Google is reconsidering the role of notifications as a source of calm, not distraction.
With its Little Signals concept, the tech giant is exploring the potential of haptic design to help its users achieve balance and tranquillity while spending time online. The project, completed in partnership with industrial design studio Map Project Office, consists of six conceptual items that use movement, shadows or sound to gently alert netizens when something requires their attention.
Instead of shrill tones and distracting sounds, the Air item, for example, emits soft, pulsing vibrations that can shake the leaves of a nearby plant to inform you of a message. The Shadow device, on the other hand, conveys the importance of a notification through the length of its shadow.
As technology companies compete for consumers’ attention, this collaboration signifies a shift from the digital distractions that tyrannise our time online. By tapping into Focus Filters, Google is helping consumers feel more attuned to their environments – not their emails.
Consumers are seeking moments of calm even in the most stressful situations. Instead of contributing to the noise, consider how your company can help foster serenity by opting for more thoughtful brand communications