Daily Signals 18.01.2022

Signals

Useful School democratises design education, a law makes companies responsible for employee sustainability and body positivity boosts shapewear sales.

Useful School pushes the boundaries of design education

Ritesh Gupta, Founder of Useful School, Global Ritesh Gupta, Founder of Useful School, Global
Useful School, Global Useful School, Global
Useful School, Global Useful School, Global

Global – Designed specifically for people of colour, Useful School is a new pay-what-you-can online design curriculum championing a next-gen approach to education.

Launched in response to the sustained under-representation of people of colour in the design sector, the school follows a curriculum that is built from the ground up to focus on equity. As its founder Ritesh Gupta explains: ‘We’re divesting – we have classes centring people of colour the whole way through, from constraining certain projects to utilise fonts by people of colour to helping students rally around answering questions that people of colour face at work.'

Kicking off with two classes based around product design, Useful School intends to help students build a portfolio and hone their personal style, while ensuring it's accessible to all. To do this, it operates under a pay-what-you-can model.

With everything from its syllabus to branding diverging from traditional academia, Useful School is an inspiring example of the emerging education frameworks we identified in Modern (Un)learning, a trend that makes up the Reformation Generation.

Strategic opportunity

Academic institutions and businesses alike should not discount the viability of non-traditional financial models. Consider how you could use a patron-based, subscription or pay-what-you-can model

CES 2022: A robot that replaces human chefs

Beyond Honeycomb, South Korea Beyond Honeycomb, South Korea
Beyond Honeycomb, South Korea Beyond Honeycomb, South Korea

Las Vegas – Aiming to eliminate the laborious process of food preparation, South Korean innovator Beyond Honeycomb has created an AI-powered robot that can recreate the taste and texture of restaurant-level meals. With the tagline ‘famous chef dishes for everyone’, the kitchen robot has ambitious plans to democratise the fine dining experience.

As the restaurant industry continues to face labour shortages and pandemic-induced closures, Beyond Honeycomb hopes that replacing trained chefs with machines that can be installed in commercials kitchens worldwide will help to free the hospitality sector from its reliance on skilled labour. By analysing the molecular data of a dish while it is cooking, the AI is able to reproduce each meal, memorising new recipes in just 48 hours.

Envisaging a future when chefs are not limited by the constraints of time and geography, Beyond Honeycomb could allow chefs to release recipes that can be reproduced thanks to AI-powered machines. To learn more about the disruptors bridging appetites and algorithms, read our interview with food innovator Alon Chen.

Strategic opportunity

With disruptive technology poised to replace skilled labour, spatial designers should consider how they can repurpose their physical spaces to adapt to these changes

Dutch companies will monitor employees’ CO2 emissions

The Netherlands – When it comes into effect in January 2023, a new law will require Dutch companies with more than 100 employees to monitor their staff's CO2 emissions.

The measure will require employers to survey staff on whether they commute to work using a bike, public transport, a car or by foot. Those who make the journey by car will then be required to state what automobile model they own and what kind of fuel it consumes. On top of personal transport, employers are also mandated to monitor how much CO2 staff members emit when doing their job – this could include anything from company business trips to technology usage as well as other emission-producing activities.

The rule will first be implemented as a data-collection programme, with the aim of using the information to devise public policies that reduce CO2 emissions in the future. As the private sector becomes more involved with the climate crisis, the initiative aligns itself with the principles we put forward in our recent Sustainability Futures report.

Eco-Bot.Net by Robert Del Naja and Bill Posters in collaboration with Dale Vince

Strategic opportunity

Companies looking to take climate action can do so in small ways. Encourage employees to delete unnecessary files to combat the harmful eco-impact of data storage, for example

Stat: Body positivity is developing the shapewear market

Heist, UK Heist, UK

The Millennial popularity of body positive shapewear brands such as Skims, Heist and Spanx is pointing to longer-term growth for the market. According to a report by Research and Markets, the global shapewear market is forecast to be worth £2.7bn ($3.7bn, €3.2bn) by 2028.

Set to expand at a compound annual growth rate (CAGR) of 8% from 2021 to 2028, the market for shapewear has benefited from a range of cultural shifts. Originally created to conceal or 'flatten' parts of the body, contemporary shapewear instead embraces body positivity and diversity. For younger customers, the category is about showing off instead of covering up. ‘Shapewear is not about hiding defects for Millennials and Gen Z shoppers; rather, it is seen as apparel that improves rather than alters one’s appearance,’ notes the report.

Furthermore, thanks to developments in fabric technology, shapewear is less uncomfortable and restrictive, with many consumers opting to wear the garment as loungewear or outerwear. As the body positivity movement continues to influence fashion design, the rise of shapewear points to the shifting nature of lingerie marketing which we have previously explored in Femininity Rebranded.

Strategic opportunity

Underwear narratives that focus on concealment are falling out of favour. Embrace all forms of lingerie and underwear – whether functional, decorative or erotic – as forms of self-empowerment

Previous Daily Signals Articles
Melanoma Focus is turning barbers into front-line health messengers

Daily Signals

Melanoma Focus is turning barbers into front-line health messengers

Melanoma Focus has developed a free handbook designed to help barbers spot signs of skin cancer on customers’ scalps and necks.
Beauty : Health And Wellness : Preventative Healthcare
India’s ‘cockroach’ movement mobilises disillusioned youth

Daily Signals

India’s ‘cockroach’ movement mobilises disillusioned youth

A satirical online movement has rapidly evolved into a youth-led political force in India.
Society : Politics : Youth
Stat: Self-care emerges as a wellbeing driver for older adults

Daily Signals

Stat: Self-care emerges as a wellbeing driver for older adults

New research from in-home care provider Home Instead suggests that self-care routines are increasingly important to healthy ageing. 
Statistic : Health : Lifestyle
CokeSticks makes creative thinking visible

Daily Signals

CokeSticks makes creative thinking visible

Coca-Cola and Ogilvy Vietnam are embedding the brand into Asian dining rituals by transforming its recognisably contoured bottle into CokeSticks, a...
Cultural Identity : Advertising & Branding : Rituals
Abula highlights the growing commercial potential of indigenous sports

Daily Signals

Abula highlights the growing commercial potential of indigenous sports

A court sport invented in Lagos in 1984 is seeking international recognition. Abula, created by physical education teacher Elias Yusuf, combines el...
Sport : Nigeria : Abula
Stat: How Gen Z are reshaping the luxury jewellery market

Daily Signals

Stat: How Gen Z are reshaping the luxury jewellery market

Ahead of its London Jewels sale, Christie’s reported that Millennials and Gen Z now account for 44% of bidders and buyers across its luxury categor...
Luxury : Auctions : Jewellery
Irn-Bru turns its girders jingle into a World Cup anthem

Daily Signals

Irn-Bru turns its girders jingle into a World Cup anthem

Irn-Bru has re-imagined its 1980s Made in Scotland from Girders jingle as an anthem for the Tartan Army ahead of the FIFA World Cup 2026.
Drink : Advertising : National Pride
What Google Maps’ collaboration with Dua Lipa tells us about the future of discovery

Daily Signals

What Google Maps’ collaboration with Dua Lipa tells us about the future of discovery

Google has partnered with editorial platform Service95 and its founder, pop star Dua Lipa, to bring celebrity-led travel recommendations directly i...
Travel : Culture : Discovery
Stat: Why micromobility is outpacing forecasts

Daily Signals

Stat: Why micromobility is outpacing forecasts

According to McKinsey & Co, Europe’s micromobility market reached an estimated £52.5bn ($70bn, €60.8bn) in 2025, exceeding the consultancy’s ea...
Society : Mobility : Statistic
Burberry celebrates the rituals of football fandom in new campaign

Daily Signals

Burberry celebrates the rituals of football fandom in new campaign

Burberry is putting football fans front and centre in its autumn 2026 campaign, A Good Sport.
Fashion : Luxury : Sport
You have 2 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN